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☆ The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
▼ + stars: | 2024-09-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

"I've always said The Trade Desk managed to win in an unfair market — imagine what we could do in a fair market." Since its founding in 2009, The Trade Desk — which operates a demand-side platform for advertisers and ad agencies — has grown into an adtech juggernaut. Having debuted on the Nasdaq in 2016, the California-based adtech company now has a market capitalization of almost $50 billion. In it, Google named-checked The Trade Desk as one of those alternative players in the ad market. Green said he found the comparison flattering when Sundar Pichai, in 2022, named TikTok and The Trade Desk as its competitors.

Persons: —, Jeff Green, Green, I've, Sundar Pichai, David, Goliath, Jed Dederick Organizations: Service, US Department of Justice, Google, Business, ExchangeWire's ATS, Trade, US Department of, DOJ, Meta, YouTube, Publishers, CMA, UK's, Markets Authority, Nasdaq, London Locations: London, California, Virginia

☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
▼ + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.

Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX

☆ There's tons of hiring activity in media ad sales right now, but there's a catch
▼ + stars: | 2024-09-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.

Persons: —, they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal

☆ Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
▼ + stars: | 2024-09-09 | by ( Natalie Musumeci | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

The DOJ accuses the tech giant of building an illegal monopoly of the digital-advertising market. In a blog post before the trial, Google said the DOJ's "narrow view" of the market wasn't realistic. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The antitrust trial, which could result in a breakup of the internet behemoth, officially opened Monday in Alexandria, Virginia.

Persons: —, Department of Justice — Organizations: Google, DOJ, Service, Department of Justice, Business Locations: Alexandria , Virginia

☆ How an edtech startup used AI tools like Midjourney and HeyGen to boost its ad performance by 40%
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Pavlovsky said the use of AI tools has made a profound difference to the company's marketing performance. AdvertisementHeadway joins a growing number of marketers looking to harness AI tools, in part to reduce their advertising costs. Headway is using AI tools like HeyGen, Rask, and MidjourneyFounded in Ukraine in 2019, Headway operates a portfolio of educational apps that combined have been downloaded by more than 110 million users worldwide. Its flagship app, Headway, offers 15-minute summaries of popular nonfiction books, as well as challenges and daily micro-learning sessions. All of Headway's user-generated-content video ads are now produced using some element of AI technology, such as for subtitles or voiceovers, the company said.

Persons: —, OpenAI, Anton Pavlovsky, Pavlovsky, Klarna, Mona Lisa, Leonardo, Marie Antoinette, it's Organizations: Service, Business, Gartner, Midjourney, Facebook, Google, UGC, YouTube Locations: Ukrainian, Silicon, Ukraine, Ukraine's, Kyiv

☆ Longtime Unilever media exec Luis Di Como is leaving amid a broader shake-up of the business
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Luis Di Como, Unilever's global media head, will leave the company after 33 years. Di Como is the company's executive vice president of global media and global head of media for Unilever's beauty and well-being division. He oversees the company's global media budget. In 2023, the company spent about 8.5 billion euros, or about $9.4 billion, on marketing, which included investments in media, ad production, and promotion. According to the latest figures from the Ad Age Datacenter, it was the ninth-biggest global ad spender in 2022.

Persons: Luis Di Como, Di Como's, Selina Sykes, Isabel Massey, —, Como, spender Organizations: Service, Unilever, Business

☆ This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

The deck was obtained by adtech veteran Ari Paparo, CEO of Marketecture Media, which is producing "The Monopoly Report" newsletter to accompany Google's adtech trial. This story is available exclusively to Business Insider subscribers. Business Insider could not confirm with certainty whether this was a final draft. The DOJ and the states are seeking a breakup of Google's adtech business, which could have big ramifications on the broader digital ad market. The case concerns the under-the-hood part of Google's advertising business: The technology that connects advertisers with publishers and that runs the advertising auctions that take place in the milliseconds it takes a webpage to load.

Persons: —, Ari Paparo, Google's, Paparo, DoubleClick Organizations: Service, adtech, Marketecture Media, Business, Yahoo, Microsoft, AOL, Google, US Department of Justice, DOJ, Reuters, Big Tech Locations: Virginia

☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ Marketers are living in an AI advertising minefield
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar

☆ AI's big marketing problem: People don't want to hear about it
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

☆ Elon Musk's battle with Mark Zuckerberg is looking like a lost cause
▼ + stars: | 2024-08-10 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +7 min

Read previewElon Musk might just be losing any hopes he had of one-upping his arch nemesis, Mark Zuckerberg. A lost battleElon Musk is facing a tougher battle with Mark Zuckerberg's social media empire. Beata Zawrzel/Getty ImagesOne of Musk's biggest challenges in turning X into a legitimate rival to Zuckerberg's social media platforms is generating revenue. In Musk's own words, it's a declaration of "war" with the very people he needs to boost falling revenue at X. But none of this helps Musk in its effort to outdo Zuckerberg at his own social media game and widen X's appeal.

Persons: —, Elon, Mark Zuckerberg, wakeboarding —, reputationally, Zuckerberg, Elon Musk, Mark, Beata Zawrzel, Musk's, Musk, Linda Yaccarino, X, it's, Lara O'Reilly, GARM, Tommy Robinson, Robinson, Stephen Yaxley, Lennon —, 4W5ZOssbEY, Josh Self, Kier Starmer, it'll Organizations: Service, SpaceX, Business, Twitter, Musk's, The New York Times, Meta, Global Alliance, Responsible Media, Center, Britain, Financial Times Locations: San Francisco, Meta's, Texas, Southport, Liverpool, Falkland, Britain

☆ Elon Musk has a weak case against advertisers — but he's playing the long game
▼ + stars: | 2024-08-08 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Read previewOn Tuesday, Elon Musk's X fulfilled his promise to sue advertisers over their boycotting of the platform. GARM creates frameworks to provide common definitions around areas like hate speech and misinformation; it's voluntary whether advertisers use them. It doesn't rank platforms on these issues, and its role isn't to advise advertisers on where to spend their dollars. US advertisers are also protected by the First Amendment to spend or not spend on whichever media platforms they please. If the X suit moves into the discovery phase, there could be a whole lot more.

Persons: —, Elon Musk's X, X, Ørsted, Musk, Ruben Schreurs, Ørsted didn't, GARM, Jim Jordan, colluded, WPP's GroupM, Rob Rakowitz, Rumble, Jamie Barnard, Jim Jordan of Ohio, Win McNamee, Jordan, Brian Wieser, Wieser Organizations: Service, Federation, Global Alliance of Responsible Media, Twitter, Unilever, Mars, CVS, Business, WFA, Republican, Procter, Gamble, WPP's, Committee, Verizon, Chanel, PepsiCo, WPP, Media, Madison Locations: Texas, Ohio

☆ The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it
▼ + stars: | 2024-08-08 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewThe advertising trade group The World Federation of Advertisers told its members on Thursday that it was "discontinuing" activities for its Global Alliance for Responsible Media initiative following an antitrust lawsuit filed by Elon Musk's X against the company earlier this week. This story is available exclusively to Business Insider subscribers. AdvertisementRepresentatives for the WFA and GARM didn't immediately respond to requests for comment from Business Insider. The platform's lawsuit alleged that after Musk acquired Twitter in 2022, GARM persuaded top brands not to advertise on it. The Committee has been investigating whether GARM members illegally colluded to demonetize conservative platforms and voices.

Persons: —, Elon Musk's, Stephan Loerke, Loerke, GARM, colluded, Ørsted, GARM didn't, Linda Yaccarino, wasn't, Musk, Jim Jordan, Russell Dye, Rumble, X didn't Organizations: Service, Federation, Global Alliance, Responsible Media, WFA, Business, Twitter, Unilever, Mars, CVS, WPP Locations: Texas, US, Ohio

☆ Uber Ads just became a $1 billion business — and it has plenty of room to grow
▼ + stars: | 2024-08-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Uber announced on Tuesday its ad business had hit a $1 billion annual run rate. Launched in 2022, Uber Ads offers formats on apps, emails, cartops, and in-car tablets. Uber Ads sees further growth potential in areas such as programmatic, measurement, and playable ads. Go to newsletter preferences Thanks for signing up! Uber launched its ads division in 2022 and sells a range of formats, from ads that appear on the Uber and Uber Eats apps, within emails, on cartops, and displayed on in-car tablets.

Persons: Uber, — Organizations: Uber, Service, Business Locations: cartops

☆ Los Angeles 2028 Olympics confirms Autodesk as partner as it presses toward $2.5 billion sponsorship target
▼ + stars: | 2024-08-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Autodesk partners with the 2028 Los Angeles Olympics, boosting sponsorship revenue goals. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDesign and engineering software company Autodesk has become a supporting partner of the 2028 Los Angeles Olympics, in a major boost for the Games' goal of $2.5 billion in domestic sponsorship. Autodesk was named the "official design and make platform of the LA28 Olympics and Paralympic Games and Team USA," the company announced Tuesday.

Persons: —, It's Organizations: Autodesk, Angeles, LA28, Service, Angeles Olympics, Games, Paralympic Games, Team USA, Business Locations: Las Vegas

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business. Business Insider spoke with dozens of marketing executives at Cannes Lions 2024 as part of our ongoing CMO Insider coverage. In this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Express, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Cook of State Farm, and Carla Hassan of JP Morgan Chase.

Persons: it's, Kofi Amoo, Gottfried of DoorDash, Elizabeth Rutledge, Julia White, Mark Weinstein, Hilton, Kristyn Cook, Carla Hassan, JP Morgan Chase Organizations: Business, Cannes Lions, American Express, SAP, State Farm

☆ Reddit has acquired an AI startup to beef up its ad business in a deal worth around $40 million
▼ + stars: | 2024-08-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

This story is available exclusively to Business Insider subscribers. Brands like Unilever, L'Oréal, and NotCo pay Memorable AI an annual fee to use its tools. The company said this allows advertisers to reduce the time they would usually spend testing and optimizing ad creative, the company said. Related storiesThe Memorable AI team has joined Reddit as part of the acquisition. AdvertisementIts ads business is growing, but still tiny compared to Google, Meta, Amazon, and TikTok.

Persons: —, Reddit, van, Cofounders Camilo Fosto, Sebastian Acevedo, Michael Kassan, Brian O'Kelley, hasn't Organizations: Service, Business, Harvard, Stanford, MIT, Brands, Unilever, L'Oréal, Aperiam Ventures, Bertelsmann Digital Media Investments, LDV, Ventures, Google Locations: New York

☆ Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers
▼ + stars: | 2024-07-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Read previewAn Olympics ad from Google depicting a father using its Gemini AI assistant to help his daughter compose a letter to her favorite athlete has drawn sharp criticism from online commentators. Google's "Dear Sydney" spot first aired on TV during the broadcast of the opening ceremony on July 24 and is also available on YouTube. Related stories"It follows a coherent story, focuses on characters with agency and vitality, and prioritizes people over the product," said Jon Evans, System1 chief customer officer, of Google's ad. Still, several ad experts have said Google's marketing department — which created the ad in-house rather than using an ad agency — should have done a better job of reading the room. The "Dear Sydney" spot was still airing on US TV on Tuesday morning, according to the measurement firm iSpot.

Persons: —, USA's Sydney McLaughlin, McLaughlin, Shelly Palmer, Syracuse University's S.I, Jon Evans, Evans, System1, Kevin, Sabrina, Sydney, Maani Safa, Poppins, Safa, Malcolm Poynton, didn't, Lorraine Twohill, Josh Green Organizations: Service, Google, Gemini, Business, Paris Olympics, YouTube, Team USA, Syracuse University's, Newhouse School of Public Communications, NBC Sports, Cheil Locations: Paris

☆ How Group Black's $500 million promise to Black-owned media unraveled
▼ + stars: | 2024-07-24 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +16 min

Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.

Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes

☆ Google has admitted defeat by abandoning its plan to eliminate cookies. But the ad industry should wait before popping the Champagne.
▼ + stars: | 2024-07-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Early industry testing of the Privacy Sandbox tools designed to emulate online targeting produced fairly dire results. Google won't escape regulatory scrutinyIt's unclear whether keeping cookies would allow Google to shake off regulators' grasp of its Privacy Sandbox. In 2022, Google pledged to give the UK's Competition and Markets Authority oversight of its Privacy Sandbox rollout and Chrome cookie removal. A key question now is whether Google's commitments to the CMA need to change now that third-party cookies remain in the mix. And there isn't a clear answer about the future governance of the Privacy Sandbox, to ensure Google doesn't preference its own ad products.

Persons: —, Ciaran O'Kane, Bobby Ewing, Jon Snow, they'd, Googler Organizations: Service, Business, Google, YouTube, Apple, CMA

☆ BeReal is facing a user mutiny after its new owner brought ads to the app
▼ + stars: | 2024-07-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

BeReal's new owner, Voodoo, faces a user backlash after it brought ads to the app. Voodoo aims to reach 100 million daily active users, but ads may alienate its core user base. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBeReal's new owner, Voodoo Games, quickly introduced ads to the social-media app after acquiring the company in June. Takes away the friend aspect and creates another money grabbing app," read one review posted on July 9.

Persons: — Organizations: Service, Voodoo Games

☆ Outbrain is closing in on a deal to merge with Altice-owned adtech company Teads
▼ + stars: | 2024-07-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Read previewContent recommendation firm Outbrain is closing in on a deal to acquire or merge with Teads, the adtech company owned by European telecommunications giant Altice, according to four sources familiar with the matter. Spokespeople for Outbrain and Teads said it was company policy not to comment on M&A speculation. Teads parent company Altice International reported net debt of 9.2 billion euros, around $10 billion, at the end of the first quarter, while Altice France had some 24 billion euros, about $26 billion, in debt in the same period. AdvertisementTeads reported 601 million euros ($654 million) in revenue in 2023, down 5.5% from the prior year. Its adjusted earnings before income tax depreciation and amortization were 157 million euros ($170 million), an 8.7% decrease from 2022.

Persons: —, Outbrain, couldn't, Teads, it's, Taboola, Patrick Drahi, pare, Altice, Moody's, Morgan Stanley Organizations: Service, Business, Altice, chum, CNN, Fox News, Altice International, Drahi Locations: Altice France, USA, France

☆ Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
▼ + stars: | 2024-07-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

The execs leading ArtBotAI said it differs from other ad agency holding groups' AI offerings because it builds on the ArtBot content automation tool its Critical Mass agency originally launched in 2022. "It's not just a generative AI tool, it's an automation tool that has been operationalized with large accounts at scale." Related storiesArtBotAI's generative AI functionality is driven by Omnicom's large language models, which it has created through partnerships with companies including Microsoft, OpenAI, Google, Getty, Adobe, and Amazon. KAITLIN MOERMANOmnicom said clients using ArtBotAI have, on average, achieved 40% increases in ad engagements like clicks and video views since they began using the platform. Omnicom stated in its February financial filings that its use of generative AI presents risks like ethical considerations, a negative impact on the public perception of the company, and the need to comply with various regulations.

Persons: —, ArtBotAI, ArtBot, Paolo Yuvienco, It's, Artbot, Yuvienco, Valerie Vargas, Alissa Hansen, KAITLIN MOERMAN Omnicom, Omnicom, Hansen, Ingo Duckerschein, Duckerschein Organizations: Service, Business, Apple, Unilever, Pfizer, Volkswagen, Omni, Omni Assist, Microsoft, Google, Getty, Adobe, Advertising, United Talent Agency, Agency, WPP, Intuit, Taboola Locations: North America

☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
▼ + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.

Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs

☆ Why Twitch's CEO says AI will be a 'boon' for livestreaming creators
▼ + stars: | 2024-06-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Read previewWith a Ph.D. in artificial intelligence and as the former head of NASA's AI and robotics unit, Twitch CEO Dan Clancy readily pitches himself as something of a generative AI expert. Twitch creators have begun using generative AI to set up debates with fictionalized versions of famous people and historical figures, he said. "You're going to be able to do that with two cameras," Clancy said of the advances in generative AI. The documentation for the program, which is due to launch in July or August of this year, doesn't make any mention of AI-generated music. Amazon is developing its own large language models and services that allow customers to build generative AI applications in the cloud.

Persons: —, Dan Clancy, Clancy, he's, Larry Feinberg, livestreams, doesn't, Twitch isn't, OpenAI, Axel Springer, that's Organizations: Service, Business, Cannes Lions, Bloomberg, YouTube, Universal Music, Sony Music, New York Times, Microsoft, Amazon Locations: Japan

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