DIRS.INFO The most relevant business & tech news

☆ A marketer quit her job to become a full-time influencer and has made $210,000 this year. She says 2024 is the year of the midsize creator.
▼ + stars: | 2024-07-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Read previewInfluencer marketing has been on a growth tear recently , and midsize creators are one of the biggest beneficiaries, said former marketer Emmy Petit. She has over 100,000 followers on social media but under 1 million, which she categorizes as a midsize creator. Advertisement"Most people I know are seeing year-over-year growth" in brand partnership income, Petit told BI, speaking about other midsize creators. One reason advertising budgets are expanding is the demand for cross-platform sponsored content, Petit said — and it's giving midsize creators like her a chance to cash in. Petit said some midsize creators are also achieving success by speaking directly to the camera, as though they're on FaceTime with their audience.

Persons: —, Petit, she's, Today's, Linqia, influencers, She's Organizations: Service, Business, Petit, YouTube, Brands Locations: TikTok

Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.

Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America

☆ Influencers have changed the ad industry. Now what?
▼ + stars: | 2024-07-04 | by ( Gaelle Legrand | ) www.cnbc.com time to read: +9 min

Commercial playsTania Bryer: In 1994, it was considered groundbreaking – using an ad to flip gender roles on their head. They're somehow interacting with brands through the prism of influencers, and it gives them a way to talk back. Tania Bryer: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up. Tania Bryer: And Chawawa says that trust also extends to the type of influencer brands work with. Tania Bryer: And while that may be convenient for brands, creator economy strategist Jamie Gutfreund says it can hurt influencers.

Persons: Tania Bryer, Munya Chawawa, Instagram, Munya, Richard Edelman, Edelman, They're, Joe Gagliese, There's, that's, it's, TikTok, Blake Chandlee, Goldman Sachs, You've, I've, copywriters, Emily, Jamie Gutfreund, influencers Organizations: YouTube, Trust, influencers Locations: influencers, Paris

☆ Why this VC is betting on social commerce as a driving force in the creator economy
▼ + stars: | 2024-07-04 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewBuzz around the creator economy has been waning — but the end of a hype cycle isn't always bad news. AdvertisementHis continued interest in the creator economy stems in part from his approach to defining the broad space. Related storiesFrom gaming to social networks to commerce to enterprise, the creator economy engulfs many areas of interest. Where Daybreak Ventures sees potentialWhere the creator economy overlaps with commerce is especially interesting to Woodbury right now.

Persons: —, Rex Woodbury, that's, Woodbury, haven't Organizations: Service, Daybreak Ventures, Business, Ventures, Creative, Flagship, Industrial Locations: Woodbury

☆ MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
▼ + stars: | 2024-07-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

According to an interview with Time magazine in February, MrBeast brings in about $600 million to $700 million a year in revenue. Related storiesBut despite the constant disapproval, MrBeast, aka Jimmy Donaldson, will always come out on top, experts in the creator economy say. Stewart-Harfmann said Donaldson's social circle also influences his perception. Don Arnold/Getty ImagesCorben Sharp, a videographer and influencer content expert, told BI Donaldson's "anything is possible" attitude also wins people over. Madison Breuer, a public relations account executive at Riester Advertising Agency with experience in influencer marketing, told BI Donaldson's videos look like "mini-movies."

Persons: —, Tamara Jawad Shami's, Shami, MrBeast, it's, Critics, He's, Donaldson hasn't, I'm, Jimmy Donaldson, Cristy Stewart, Donaldson, Stewart, Harfmann, Don Arnold, Corben Sharp, Sharp, Madison Breuer, Breuer, Noah Lydiard, Jeff Bezos, Lydiard, YouTuber Organizations: Service, YouTube, Business, Time, OSHA, Occupational Safety, Health Administration, Florida Atlantic University, Getty, Riester Advertising Agency Locations: Sydney

☆ I went to VidCon where YouTube brought 'Minecraft' to life, TikTok built an airport for creators, and Instagram tried to make AI fun
▼ + stars: | 2024-07-02 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

I traveled to Anaheim, California, for the largest conference celebrating the creator industry. I saw screaming fans dressed in cosplay and stepped inside YouTube Gaming's "Minecraft" installation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . VidCon is the premier creator-economy conference, held each year in Anaheim, California. This story is available exclusively to Business Insider subscribers.

Persons: —, VidCon Organizations: Service, Business Locations: Anaheim , California

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ Caspar Lee says young people are unlikely to make lots of money on YouTube and should do it for fun
▼ + stars: | 2024-06-27 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +3 min

Caspar Lee advised young people who want to be content creators to do YouTube for fun rather than focusing on making money because the chances of financial success are low. Lee previously told CNBC Make It that YouTubers with millions of subscribers can make millions of dollars, typically by joining YouTube's Partner Program. Nearly half of creators earned an annual income of $15,000 or less in 2023, according to a survey of over 2,000 content creators by influencer marketing agency NeoReach. Lee encourages aspiring YouTubers to find a way to be successful without relying on followers or fame. Since his YouTube days, Lee has co-founded several companies in the creator economy including the influencer marketing company Influencer.com and a venture capital fund called Creator Ventures.

Persons: Caspar Lee, Lee, it's, that's, Goldman Sachs, YouTubers Organizations: CNBC, YouTube's, NeoReach, Ventures Locations: British

☆ YouTube sensation Caspar Lee on why he quit the platform to build a business empire
▼ + stars: | 2024-06-20 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +5 min

30-year-old Caspar Lee was once a YouTube megastar and is now a serial entrepreneur. Caspar LeeCaspar Lee belongs to a crop of content creators who found early success on YouTube back in the 2010s, commanding millions of views on the platform. Lee said his first venture into entrepreneurship was when in 2017 he co-founded the influencer marketing company Influencer.com, alongside Ben Jeffries. Lee co-founded a venture capital firm Creator Ventures with his cousin Sasha Kaletsky in 2022. Caspar LeeThereafter, Lee co-founded Proper Living — accommodation in Cape Town for students and young professionals.

Persons: Caspar Lee, Caspar Lee Caspar Lee, Zoe Sugg, Marcus Butler, Joe Sugg, Ed Sheeran, Justin Timberlake, Anna Kendrick, Kevin Hart, Lee, Goldman Sachs, they're, Ben Jeffries, Joe Suggs, Sasha Kaletsky, Caspar Lee Thereafter, I've, Influencer.com, Sasha Kaletsky —, Kaletsky, shouldn't Organizations: YouTube, CNBC, Google, MVE, IMG, Endeavor Group, Ventures, Forbes, Bridgepoint, Labs Locations: England, Knysna, South Africa, American, Cape Town, Europe, London

☆ The influencer-marketing strategies that made brands like Adobe and Google Pixel favorites for creators from underrepresented backgrounds to work with
▼ + stars: | 2024-06-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

"Influencer marketing is so personal, it's about the creator," Jenkins said. Several industry experts, including creators, have said this is because brands routinely pay creators of color less than their white counterparts on collaborations. AdvertisementSome companies like Pandora, however, have earned reputations among creators of color for fair compensation, prompting them to develop long-term partnerships spanning years. We also give the creator creative latitude whenever we can and let them co-create the concept based on what is authentic to their experience." "We usually know going into a negotiation where it's going to start and where it's going to end up."

Persons: Inclusivity isn't, Nikki Jenkins, She's, it's, Jenkins, Brandon Shi, They've, Google's, Ava Donaldson, Nneya Richards, she's, Donaldson, We're, we're, Pandora, lowballs, Leah Walker, Walker Organizations: Service, Business, Pandora, Adobe, Google, Heritage

☆ Advertisers expected to spend record amounts on influencer marketing
▼ + stars: | 2024-06-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAdvertisers expected to spend record amounts on influencer marketingCNBC's Deidre Bosa joins 'The Exchange' to discuss Amazon's ad price wars, the rise of influencer spending, and more.

Persons: Bosa

☆ Inside the Abercrombie & Fitch Resurrection: Sales, Stock Are Soaring
▼ + stars: | 2024-06-12 | by ( Emily Stewart | ) www.businessinsider.com time to read: +8 min

If it's any solace, the company was not really for Wall Street, either; its stock has been languishing over the past decade or so. Investors are eating it up: Abercrombie's stock a year ago, your returns would be better than that of almost any other stock, including the Wall Street darling Nvidia. "Can you and I think of another apparel retailer who literally reinvented themselves and then went to the moon with sales and earnings? When its longtime CEO exited the company at the end of 2014, its sales had declined for 11 consecutive quarters. AdvertisementAs opposed to the Abercrombie of 20 years ago, whose logos screamed A&F, the modern Abercrombie is muted.

Persons: Abercrombie, millennials, Gen Zers, Janet Joseph Kloppenburg, Fitch, Fran Horowitz, Zachary Warring, Horowitz, It's, Abercrombie doesn't, it's, " Horowitz, Women's, Kloppenburg, they're, Ali Grant, they've, They've, Emily Stewart Organizations: Abercrombie, Fitch, JJK Research, Outfitters, Netflix, Hollister, CFRA Research, Digital, Banana, Old Navy, Business Locations: cologne

☆ Read the 23-page pitch deck that ShopMy used to raise $18.5 million to shake up affiliate and influencer marketing
▼ + stars: | 2024-06-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +1 min

ShopMy, founded in 2020, lets creators earn commissions through shoppable landing pages. The startup recently raised an additional $18.5 million for its Series A, closing at $26.5 million. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The startup, cofounded by Harry Rein, Tiffany Lopinsky, and Chris Tinsley in 2020, lets creators build shoppable landing pages and earn commission from products they link. In March, ShopMy announced it had raised an additional $18.5 million for its Series A after raising $8 million in 2022, bringing the total round to $26.5 million.

Persons: ShopMy, —, Harry Rein, Tiffany Lopinsky, Chris Tinsley Organizations: Service, Business

☆ Ad agency BENlabs has laid off staffers and named a new CEO as the company restructures
▼ + stars: | 2024-06-05 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

It announced plans to focus on product placement, influencer marketing, and creator platform TubeBuddy. The company also named a new CEO to help lead the restructuring. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertising agency BENlabs has laid off staffers and appointed a new CEO as part of a restructuring, the company announced on Tuesday. The company said the restructuring focuses its business on three core areas: product placement, influencer marketing, and the creator-analytics platform TubeBuddy.

Persons: BENlabs, — Organizations: Service

☆ A Gen Zer moved from South Florida to Texas after a job offer. Here are her pros and cons after moving to Dallas and uprooting her life.
▼ + stars: | 2024-06-02 | by ( Madison Hoff | ) www.businessinsider.com time to read: +8 min

Read previewArielle Francois, 24, would tell her past self it's fine to be nervous about making the move from South Florida to Dallas. Francois moved to Florida from Haiti because of the earthquake in 2010. Beyond scrolling through social media posts and apartment sites, there are also rent and costs to think about. Additionally, Francois said she feels it's more affordable to live in Dallas than South Florida for someone her age. "Because South Florida is so close to Haiti, you'll find a huge population of Haitians in South Florida," she said.

Persons: —, Francois, hadn't, Arielle Francois Francois, Dallas, hasn't, Dallas I'm, you'll Organizations: Service, Business, Dallas, PMG, Facebook Locations: South Florida, Dallas, Miami, Florida, Haiti, Texas, PMG, Smart, Caribbean, Little Haiti

☆ Why some full-time influencers are going back to their 9-to-5 jobs
▼ + stars: | 2024-05-30 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Her success in monetizing her platform persuaded her to try full-time content creation in 2023. Hong Kong-based creator Anushka Purohit decided to dive into a corporate 9-to-5 job after graduating from college instead of becoming a full-time creator because of the perceived financial instability. "The idea of full-time content creation is often more glamorous than reality," she said. Nguyen also said she'll never go back to full-time content creation because of the financial instability. Being a full-time creator can also hurt your social-media brand if you compromise for the money.

Persons: —, influencer Maryam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll, Maryam Salam, Maryam, Mariam Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok

☆ Some full-time influencers are diving back into the corporate world, citing a lack of structure, loneliness, and financial instability
▼ + stars: | 2024-05-29 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Persons: —, influencer Mariam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok

☆ 4 takeaways that show how AI influencers are invading YouTube and social feeds, from a new survey of 1,000 consumers
▼ + stars: | 2024-05-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. They're presenting themselves as digital avatars or AI-generated virtual influencers. These AI influencers are now going mainstream, according to an April report by The Influencer Marketing Factory. It found that 53% of participants followed at least one virtual influencer, and 22% were somewhat familiar with these creators.

Persons: — Organizations: Factory, Service, Business

☆ TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt
▼ + stars: | 2024-05-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read preview"We are paying off each other debt on TikTok," a creator recently declared. The creator, named Yolanda, was gushing about the "pay off each other's debt" trend that seems to have become popular on the app. More than 4,000 videos have been posted under the #payoffdebttrend hashtag on TikTok, with creators asking for help for various reasons including medical bills, student debt, and unexpected costs. The requirements for earning money on TikTok are to have at least 10,000 followers and to have amassed 100,000 video views in the previous 30 days. AdvertisementAccording to creators who previously spoke with BI in 2022, the amount TikTok pays creators varies widely from a few pennies to $17 per 1,000 views.

Persons: —, Yolanda, TikTok, Katya Varbanova, Jake Heisenburg, Heisenburg, commenter, didn't, he'd, Markia Brown, Mark Tilbury, Varbanova, it's, Brown, isn't Organizations: Service, Business, New York Federal Reserve Bank, TikTok, Facebook Locations: TikTok, Experian

☆ 3 college athletes explain how LinkedIn can play a 'huge role' in building careers, including scoring brand deals and NIL agents
▼ + stars: | 2024-05-20 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."

Persons: —, Tanner Maddox, Sabrina Oostburg, Connor Printz, Jack Adler, Adler, Oostburg, Printz, Raymond, Belmont Athletics Oostburg, hasn't, Samantha Green, Green, Chase Griffin, Griffin, who's, you've Organizations: Service, LinkedIn, Business, Villanova, Belmont University, Claremont McKenna College, College, Nashville Zoo, Belmont Athletics, Athlete, UCLA

☆ How viral olive-oil brand Graza tapped influencers for its largest product launch after slashing its marketing budget
▼ + stars: | 2024-05-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTwo-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills. On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickinson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel. For example, a TikTok and Instagram video shows how to make onion rings using Pabst Blue Ribbon beer and Graza's olive oil.

Persons: —, Graza, Kendall Dickinson, Andrew Benin, influencers, Dickinson, Harris Teeter, We've Organizations: Service, Graza, Business, Procter, Gamble, Walmart Locations: Benin

☆ MrBeast has broken the curse of influencer success
▼ + stars: | 2024-05-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.

Persons: —, Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters

☆ Check out the pitch decks these advertising startups have used to raise millions and shake up the industry
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.

Persons: — Organizations: Service, Millennial Media, Business, Vibe

☆ India election and economy: Meet the winners of rising power’s boom
▼ + stars: | 2024-05-10 | by ( Jessie Yeung | Noemi Cassanelli | ) edition.cnn.com time to read: +14 min

Mumbai, India CNN —As Indians head to the polls in a massive ongoing nationwide election, much attention has focused on the country’s explosive growth under Prime Minister Narendra Modi’s leadership. There is expected to be 740 million active smartphone users in India by 2030, according to EY India. “I wanted to make similar shoes that were printed with ‘Made in India,’” Shah says. After four years of trial and error, Shah Shoes was born. Some 17 years on, Shah Shoes has helped support his family back in Bihar, including six siblings.

Persons: Narendra Modi’s, — Modi, Javed Khatri, Noemi Cassanelli, he’d, Khatri, “, ”, –, ’, Apoorva Mukhija, —, Instagram, Mukhija, ” Mukhija, That’s, she’s, she’d, Jameel Shah, CNN Jameel Shah, Shah, wasn’t, CNN Shah, Kylie Minogue, ” Shah, ‘, ’ ” Shah, Shah Shoes, Priyanka Chopra, Katrina Kaif, He’s, Modi’s Organizations: India CNN, Bharatiya Janata Party, BJP, CNN, EY, World Bank, Facebook Locations: Mumbai, India, “, Bangalore, Silicon, ”, EY India, Dubai, London, California, …, Delhi, Bihar, India’s, Dharavi, Australian

☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

Search resuls for: "Influencer Marketing"

25 mentions found