Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.
On TV shows, Latinos made up 3.1% of lead actors, 2.1% of co-leads/ensemble actors and 1.5% of showrunners.
There are no Latino CEOs or film and production company chairs, important decision-making roles that help greenlight stories and steer content.
Amid the lack of representation, more Latinos are turning to social media platforms and brands for content, such as YouTube, TikTok and Snapchat, the report found.
The report also noted that 11 of the 20 most streamed songs of the summer, according to Spotify, are by Latino artists.