Apple CEO Tim Cook teased that Apple may have an artificial intelligence announcement later this year during a call with analysts after the company reported fiscal first-quarter earnings.
"That includes artificial intelligence where we continue to spend a tremendous amount of time and effort, and we're excited to share the details of our ongoing work in that space later this year."
Generative AI started drawing significant attention from technology companies and investors starting in 2022, after OpenAI released ChatGPT and image generators rapidly improved.
But Apple never used the phrase "artificial intelligence" during the presentation, preferring the more academic term "machine learning."
"Let me just say that I think there's a huge opportunity for Apple with Gen AI and AI, without getting into more details and getting out in front of myself," Cook said.
Persons:
Tim Cook, Cook's, Cook, OpenAI
Organizations:
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