Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida.
Anheuser-Busch InBev , the world's biggest brewer, on Thursday smashed profit expectations during a quarter that saw a social media-driven boycott of its bestselling Bud Light beer in the U.S.
AB InBev's U.S. revenues were down 10.5% in the second quarter, according to its results, as core profit fell 28.2%.
In its earnings statement, AB InBev said research conducted on its behalf through a third-party firm showed 80% of 170,000 consumers surveyed were "favorable or neutral" towards the Bud Light brand.
The company did not specifically mention the Bud Light boycott
Persons:
Bud Light, influencer Dylan Mulvaney, Zak Stambor
Organizations:
Anheuser, Busch, Busch InBev, U.S, InBev, Bud, Constellation Brands, Modelo, InBev's, Insider Intelligence, Bud Light
Locations:
Miami , Florida, Belgium, United States