Select a party anthem (“YMCA”), a quality in a dream partner (“ravenous”) and presto: your spiritual home.
Too many people got Wyoming — more than actually lived in Wyoming — and this turn of events was so exciting that people stomped over to Facebook to protest.
Then, according to Ben Smith in his engrossing and suspenseful book, “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral,” the team at BuzzFeed noticed something that changed media forev —Well, not forever.
This is Ben Smith, after all.
Co-founder of Semafor, former New York Times media columnist, onetime editor in chief of BuzzFeed News.