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In 2015, a BuzzFeed staffer posted a picture of a dress with the caption, "What color is this dress?" The following is an excerpt from "Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral" by Ben Smith. Jonah saw it differently. From TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral by Ben Smith. Copyright © Ben Smith, 2023.
Jimmy Finkelstein's startup The Messenger launched today with a Trump interview leading the site. Advertisers said it'll be tough to sell ads on a site without an established audience. The site led with an interview with former President Donald Trump and ads from the American Petroleum Institute. The Messenger said it'll roll out seven other verticals including business, entertainment, and sports later in the year. Image from The Messenger's launch ad campaign.
In the past few months, several internet giants have fallen. BuzzFeed News folded. Vice is headed for bankruptcy. And with the recent publication of Ben Smith’s “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral,” there’s been a resurgence of chatter about Gawker Media, which went kaput in 2016. (I worked at Jezebel, which was under the Gawker Media umbrella, from 2007 to 2008.)
Jimmy Finkelstein's startup The Messenger will roll out an ad campaign touting its mission to provide unbiased news. An ad campaign by Publicis unit Le Truc will kick off May 22 and is designed to provoke, with copy like "Agendas are for meetings. Image from The Messenger's launch ad campaign. The Messenger said it'll have three to four big advertisers at launch as well as a significant amount of programmatic advertising. The Messenger's ad campaign promotes its ambitions to provide unbiased news.
Ten years ago, a group of digital media companies thought the future belonged to us. On television, still America’s dominant medium, social media also helped boost a new kind of confrontational, hyperpolitical style, but that seems to be fading, too. Media commentators from CNN to The Financial Times are using the same phrase for this moment: “The end of an era.”But when did this era in media begin? But to understand the period we all lived through, we need to give it a beginning and an end. And when I went back to find the origins of this media moment while researching a book on our recent history, the earliest, brightest sparks I saw came from a particular place.
Hollywood writers go on strike after contract negotiations fail
  + stars: | 2023-05-02 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHollywood writers go on strike after contract negotiations failBen Smith, Semafor co-founder and editor-in-chief, joins 'Squawk Box' to discuss the strike's impact on TV and film production, the shifting media landscape at large, and more.
How ‘Going Viral’ Became a Thing
  + stars: | 2023-04-30 | by ( Virginia Heffernan | ) www.nytimes.com   time to read: +1 min
Select a party anthem (“YMCA”), a quality in a dream partner (“ravenous”) and presto: your spiritual home. Too many people got Wyoming — more than actually lived in Wyoming — and this turn of events was so exciting that people stomped over to Facebook to protest. Then, according to Ben Smith in his engrossing and suspenseful book, “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral,” the team at BuzzFeed noticed something that changed media forev —Well, not forever. This is Ben Smith, after all. Co-founder of Semafor, former New York Times media columnist, onetime editor in chief of BuzzFeed News.
He told the newspaper that airlines flying over Russia were indirectly helping the Kremlin’s war effort. Safety implicationsVirgin's Richard Branson has called for a ban on Chinese airlines flying to Europe via Russian airspace. CNN has reached out to the three main state-owned Chinese airlines – Air China, China Eastern and China Southern – for comments. For now, Chinese airlines have yet to return to full pre-pandemic capacities. But as Chinese airlines gradually return to normal and the war in Ukraine continues to rage on, European airlines could potentially face more fierce challenges on routes between Europe and East or Southeast Asia, creating some interesting choices for passengers.
the Fox insider said. Lachlan Murdoch had defended Carlson time and again, most publicly in April 2021, pushing back against Anti-Defamation League complaints of the anchor's "great replacement theory" comments. Lachlan Murdoch and Rupert Murdoch. A second Fox News insider, who is familiar with conversations happening in Australia, said Lachlan Murdoch was looking long term. The board has also put pressure on the Murdoch family to change things at Fox News.
BuzzFeed News, the digital news outlet that harnessed the power of social media to take the internet by storm, is shuttering. Back then, BuzzFeed was the envy of media and its employees the cool kids of the industry. Lists and quizzes saturated social media feeds and dominated the internet. As the dinosaurs of the social media era get their lunch eaten by newcomers such as TikTok, so are the outlets that previously wielded those same platforms as their superpowers. BuzzFeed News gave BuzzFeed writ large prestige that the other content companies of the bygone era (ViralNova, Distractify, etc.)
BuzzFeed News will shut down
  + stars: | 2023-04-20 | by ( Oliver Darcy | ) edition.cnn.com   time to read: +5 min
New York CNN —BuzzFeed News, the Pulitzer Prize-winning digital news website that that took the internet by storm roughly a decade ago and inspired jealousy from legacy media organizations, will shutter, BuzzFeed chief executive Jonah Peretti announced Thursday. “While layoffs are occurring across nearly every division, we’ve determined that the company can no longer continue to fund BuzzFeed News as a standalone organization,” Peretti told staffers. BuzzFeed has “begun discussions with the News Guild,” the union which represents staffers at the company, about the actions. “HuffPost and BuzzFeed Dot Com have signaled that they will open a number of select roles for members of BuzzFeed News,” Peretti told employees. The news that BuzzFeed News will shutter prompted an outpouring of messages posted online from former BuzzFeed News staffers who expressed sadness and dismay.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNo evidence Dominion lawsuit has damaged Fox's core business or viewership: Semafor's Ben SmithBen Smith, Semafor co-founder and editor-in-chief, joins 'Squawk Box' to discuss Fox's $787.5 million settlement in the Dominion lawsuit and more.
Barry Diller warned publishers to prepare to fight in order to get paid for AI's use of their work. Diller made the comments at the Semafor Media Summit in New York. "Companies can absolutely sue under copyright law," he said. "It's not clear right now to what extent that has copyright implications," Gerratana said. "It's possible we'll see court decisions that apply copyright law in ways that we wouldn't have expected, because this technology is new, the circumstances are new, and the facts are new."
The New York Sun has hired online and television news veteran Noah Kotch as managing editor. Kotch will work with editor Seth Lipsky to grow the newsroom and find new audiences. The New York Sun, a conservative-leaning online newspaper, has hired former top News Corp. executive Noah Kotch as managing editor, the company confirmed. Kotch was most recently general manager at News Corp., where he worked on projects such as AI-powered news aggregator Knewz. In a brief phone interview Efune said The New York Sun is about "principle over politics and people over party."
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFox v. Dominion: Judge lets $1.6 billion defamation case go to trialHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC. Ben Smith, Semafor, and Joanne Lipman, Yale University lecturer, join the show to discuss the Fox vs. Dominion lawsuit.
That policy changes this week with the launch of Cash on Delivery for DoorDash's white label delivery service, DoorDash Drive, DoorDash announced Tuesday. While Cash on Delivery is available to any restaurant using DoorDash Drive, DoorDash said pizza and Chinese restaurants have been early adopters of Cash on Delivery during testing. DoorDash said Cash on Delivery is only available for restaurants using DoorDash Drive because those merchants specifically requested a cash option as many customers expect flexible payment methods. "Customers coming to DoorDash expect to pay with credit card, opposed to with cash," DoorDash told Insider. As such, DoorDash said its white-label delivery service could be an attractive option for pizza operators looking for a delivery service that now also accepts cash.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDominion has a very strong case against Fox, says Semafor's Ben SmithSemafor's Ben Smith joins CNBC's Brian Sullivan and 'Last Call' to discuss the $1.6B Dominion lawsuit against Fox over 2020 election claims.
New York CNN —Who will Rupert Murdoch exile from the Fox kingdom? The stunning levels of misconduct exposed in recent weeks raise questions about the future of Suzanne Scott, the embattled chief executive of Fox News. “They’re leading a trail of crumbs that lead back to her office,” added David Folkenflik, the NPR media correspondent and Murdoch biographer. In each case, Murdoch made the decision to sever ties with top personnel. “They should be reprimanded, maybe got rid of.”As Folkenflik noted, “If you’re Rupert, you can’t fire Rupert.
Ozy CEO Watson's fraud case: What you need to know
  + stars: | 2023-02-24 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailOzy CEO Watson's fraud case: What you need to knowBen Smith, Semafor co-founder and editor-in-chief, joins 'Squawk Box' to react to the arrest of Ozy Media CEO Carlos Watson on fraud charges on Thursday. Watson, however, pleaded not guilty at his arraignment and was released after posting a $1 million bond.
[1/10] A Boeing E-4B "Doomsday Plane" military aircraft takes off at Joint Base Andrews, in Maryland, U.S., May 11, 2022. But it was in the seemingly endless rows at the back of the new jumbo that the 747 transformed travel. "This was THE airplane that introduced flying for the middle class in the U.S.," said Air France-KLM CEO Ben Smith. "Prior to the 747 your average family couldn't fly from the U.S. to Europe affordably," Smith told Reuters. Now, two previously delivered 747s are being fitted to replace U.S. presidential jets known globally as Air Force One.
Some mourners held flowers as they waited for the service to begin under the tall trees on the lawn of Graceland, the home in Memphis where Lisa Marie lived as a child with her father. She was delicate, but was filled with life,” Priscilla Presley read. She then grew a family of her own.”After reading the poem, Priscilla Presley said: “Our heart is broken. After her father died, she became the sole heir of the Elvis Presley Trust, which — along with Elvis Presley Enterprises — managed Graceland and other assets until she sold her majority interest in 2005. A representative from Elvis Presley Enterprises has told The Associated Press that the mansion is in a trust that will go to the benefit of her children.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSemafor editor-in-chief Ben Smith breaks down media buzz from DavosBen Smith, Semafor co-founder and editor-in-chief, joins 'Squawk Box' to discuss if the experience in Davos has changed, why its changed and Smith's thoughts on the criticisms around Davos.
Those realizations came to head repeatedly in 2022 as crypto hacks and a wintry bear market crescendoed with the collapse of Sam Bankman-Fried's FTX. On a macro level, persistent recession fears make speculative assets such as tokens or tech stocks less enticing. More notable is crypto bank Silvergate's nearly 50% plunge Thursday, and the company's announcement it would cut 40% of its staff. Job cuts at Amazon and Salesforce signal the first necessary step in staging a turnaround for tech stocks. All told, analysts predict layoffs could catalyze a 20% rally for tech stocks in 2023.
Musk tweeted Wednesday FTX would still be ok if SBF was as good at leadership as at 'bribing media'. He was responding to a tweet which questioned whether SBF will continue to fund certain media outlets. Musk has been hitting out at the media after reports surfaced SBF may still own a stake in Twitter — which Musk robustly denied. He seemed to be referring to FTX investing in media outlets during the three years that Bankman-Fried, or SBF, was CEO. SBF/FTX do not own shares in Twitter," Musk tweeted Wednesday.
Elon Musk said neither he nor Twitter have ever taken an investment from Sam Bankman-Fried or FTX. Semafor had earlier reported that Sam Bankman-Fried had a stake in the newly private Twitter. Semafor reported that Musk's text in May followed a message from Bankman-Fried in which he expressed his support for Musk's plans for Twitter and said he wouldn't be able to invest new money in Twitter. Meanwhile, the Financial Times reported that an FTX balance sheet dated November 10 listed Twitter shares as an "illiquid" asset. Musk also has pointed out that Bankman-Fried was an investor in Semafor, the media outlet that reported that Bankman-Fried had a stake in Twitter.
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