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Small businesses have boomed since the start of COVID-19, earning some entrepreneurs six figures. In fact, 33% of the small-business owners who used Gusto said they needed side hustles to keep their companies afloat. "The surge in side hustles is partly caused by new entrepreneurs who need to rely on additional sources of income to cover the businesses that they just started," Pardue said. Some of the most recognizable companies, such as Apple, Twitter, and Facebook, started as side projects and later became multibillion-dollar corporations. Insider spoke with entrepreneurs who earn almost six figures or more about their advice on building side hustles.

Persons: —, Luke Pardue, Pardue, Mark Stenberg, Weng Cheong Organizations: Apple, Twitter, Facebook, Service Locations: hustles

☆ Why young workers are posting their before-and-after work routines on Tiktok — and why thousands are watching
▼ + stars: | 2023-06-07 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Content creators are sharing their routines before and after work on TikTok. Kakalecik has more than 16,000 followers on TikTok and is part of a growing number of 9-to-5 workers sharing their daily routines. But it's not just attractive to followers; creators find a sense of purpose when filming content, too. It's also for the content creators themselves. For Barbour, showing up on TikTok reminds him that there is more to life than work.

Persons: —, Jocelyn Kakalecik, swiping, TikTok, it's, Emmanuel Boateng Jr, Boateng, Kakalecik, Cameron Barbour, Barbour, It's, I've Organizations: Service, Productivity Locations: New York City, America

☆ I quit my job as an investment banker and started my fashion brand because I hated waking up and going to work
▼ + stars: | 2023-06-05 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Two years after Brandon Snower started a job on Wall Street, he quit without knowing what was next. He said no amount of money was worth spending more than 12 hours a day on work he hated. Now he runs a menswear brand, Le Alfré, which has had more than $230,000 in sales since March 2022. He started his fashion brand — which has done $230,000 in sales since launching in March 2022, documents show — after quitting his job as an investment banker in New York City. When I started my first full-time job, in investment banking, I immersed myself in the industry.

Persons: Brandon Snower, Le, —, Snower, Le Alfré, I'd, I've Organizations: Service, New York City ., Finance Locations: New York City, New York, Portugal, Europe

☆ More and more Gen Zers and millennials are demanding work-life balance
▼ + stars: | 2023-06-04 | by ( Josée Rose | ) www.businessinsider.com time to read: +3 min

Gen Zers and millennials are continuing to rethink their identities in relation to their jobs. But there is a strong desire among these generations to achieve better work-life balance. In fact, more than any other trait among their peers, Gen Zs and millennials admire the ability to balance work and life priorities, the survey found. Both Gen Zers and millennials worry that if the economy worsens, it will make it more difficult for younger workers to ask for flexibility at work and improve their work-life balance, the survey found. Though respondents do believe employers have made progress enabling better work/life balance since pre-pandemic, according to the survey.

Persons: Gen Zers, —, Zers, Zs —, millennials, Gen Zs, Gen Z, they're, Insider's Juliana Kaplan, Rebecca Knight, Gen Z haven't, Z's, Insider's Alexandra York, didn't Organizations: Deloitte, Service, Elon Locations: Germany

☆ A day in the life of a millennial freelancer who says the UK's corporate drinking culture pushed her to work for herself and prioritize work-life balance
▼ + stars: | 2023-05-31 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

Her first experience with an office job gave her the impression that British work culture wasn't for her. Here's how she navigates British work life and personal development as a freelancer. Loading Something is loading. But with her first internship, she began to realize her impression of British work culture wasn't for her. Here's a day in her life as a millennial living in London:

Persons: Leonie Annor, wasn't, —, Owiredu, she'd, Here's Organizations: Service, Russell Group, Ivy League, — Locations: London, England

☆ The reason the stock market has stayed relatively stable amid economic chaos: computer-driven trading
▼ + stars: | 2023-05-29 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Amid a chaotic few months in the US economy, the stock market has remained relatively stable. Quant funds, which use computer models to trade, are helping calm the markets, The Wall Street Journal reported. Yet still, the stock market has remained somewhat calm. That stability is at least in part thanks to quant funds, according to The Wall Street Journal. Quant funds, or quantitative hedge funds, are investment funds that use computer-created algorithms, mathematical models, and artificial intelligence to make stock predictions.

In 2019, Pew Research Foundation officially established a generation after millennials, Generation Z. Generation Z includes anyone born between 1997 and 2012. The newest addition to today's workforce is Generation Z, born between 1997 and 2012. Meanwhile, most of Generation Z doesn't remember the event at all. "We look forward to spending the next few years studying this generation as it enters adulthood," Dimock wrote of Generation Z, adding that it's always possible that new data could give researchers a reason to reevaluate these generational boundaries.

☆ Community college is on the rise for Gen Z as high tuition rates and job opportunities encourage them to skip 4-year degrees
▼ + stars: | 2023-05-29 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Community college enrollment rose this spring for the first time in a decade. Another route becoming more prevalent among the cohort is opting for community college instead of four-year undergraduate degrees. But according to a report by the National Student Clearinghouse Research Center, community college enrollment rose 0.5% in spring 2023. The drastic difference in cost is pushing many toward the two-year community college degrees. PMG, a global advertising company, offers a partnership with the local community college, Tarrant County College.

☆ I'm a millennial CEO who hired Gen Zers. I was shocked by their desire for feedback and the help their social media knowledge brings.
▼ + stars: | 2023-05-27 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

She recently hired two Gen Zers to help with social media. My Gen Z employees take ownership of tasks and are open to feedbackOur Gen Zers were onboarded very quickly; they didn't need as much hand-holding as I expected. Gen Z's knowledge of social media is critical for businesses todayGen Zers are constantly on TikTok. To keep up with our clients, we needed to bring on some Gen Zers who knew the trends and what influencers were up to. Many Gen Zers read major publications and keep up with the journalists and their work by following them on social media.

Persons: Jen Hartmann, Zers, Hartmann, —, it's, Gen, They'll, I've, Slack Organizations: Service, LinkedIn Locations: Louisville , Kentucky, TikTok

☆ 5 Gen Zers share their revamped American dream: Fewer white picket fences, more flexibility
▼ + stars: | 2023-05-21 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

courtesy of AlvarezAge: 24Location: Elmwood Park, New JerseyOccupation: Corporate strategic partnerships managerDo you believe in the American dream? The American dream, in the way my parents and their generation saw it, does not exist, in my opinion. But they just didn't have the resources — the social mobility — to become wealthy owners of a house with a white picket fence. So, if you ask me what the "American dream" is today, it's more about creating my dream: What is "Jorge's dream?" Of course, I'm excited about the income, but I'm actually more excited about the possibilities outside of the job.

☆ I was excited about getting a remote job right out of college, but now it feels like it's hurting my career
▼ + stars: | 2023-05-20 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

He was excited about the freedom, but says the lack of in-person connection is hurting his career. I was excited for the freedom of a remote roleI started my first full-time job in June 2021, a month after I graduated from UCLA. The job was remote, so I moved back home for a year to work from there. I'd gotten used to remote learning after being virtual for school, so I felt prepared for that aspect of my job. I just got out of college, so giving more work to someone else who's much older than me feels weird.

☆ Move over McKinsey: This Gen Z founder is offering fellow grads an alternative to delayed start dates at consulting firms
▼ + stars: | 2023-05-16 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

He's attracting fellow 2023 graduates whose start dates were delayed at major consulting firms. These delays mean recent grads won't be pulling in big salaries from the major consulting firms — at least not right away. InstagramForced to rethink their futuresMany business students follow a traditional path from the Ivy League to top investment-banking or consulting firms. One, who has an offer to start at McKinsey in February, told Ou he is considering going to law school instead. By assisting gig workers, Ou expects Talentifyr's workers will see a direct and positive impact from their work.

☆ I'm a Gen Z marketer who ditched my résumé and used my TikTok account to land a new job
▼ + stars: | 2023-04-30 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

After graduating from the University of Virginia in May 2020, Dube spent 16 months building her personal brand online. Not only have I built an online brand as an entrepreneur, but my TikTok also helped me land a full-time job. But I knew that a social-media agency in Los Angeles would be much more open to this type of application. In LA, they want you to be on social media, to be creative, and to be out of the box. Growing up with social media has given many people in Gen Z the ability to be effective marketers.

☆ I'm a millennial who left my startup career for a corporate job and my mental health has never been better
▼ + stars: | 2023-04-29 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Nichole Maffey worked in startups for nearly a decade but got her first corporate job this month. Despite the negative connotation of corporate work, she said it's saving her mental health. Startups drove me to embrace the hustleI began my startup career right out of college and have ranged from the ninth hire to the 30th. My roles gave me opportunities to learn at a much faster rate than a siloed, corporate job would have because I was part of so many projects at once. This is just one example: In eight years of working, I'd never been onboarded before this corporate job.

☆ I'm a Gen Zer who turned my neuroscience degree into a non-traditional career. I'm earning less as a founder but feel my work has purpose.
▼ + stars: | 2023-04-24 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Her degrees in neuroscience and psychology led her to job offers in tech and consulting. But feeling unexcited to pursue those career paths, she declined the offers to instead build a brand she felt had meaning. As a Gen Zer, I never wanted a linear career pathI studied psychology and neuroscience at Virginia Tech. I combined my studies in psychology and neuroscience to post content about mental health, mindfulness, motivation, and personal development. If you're a Gen Zer who turned down a job offer, we want to hear from you.

Layoffs and fights over employees' work-from-home desires are challenging HR pros in new ways. Insider put out a call for talent heads navigating the changing norms around workplace culture. Meanwhile, many employees and the corporate leaders who oversee them are engaged in a tug-of-war over work-from-home policies. We asked questions about how standout HR leaders are navigating economic uncertainty, how they're supporting efforts around diversity, equity, and inclusion, and how they might be reimagining work. Listed in alphabetical order based on last name, here are 14 HR leaders making waves.

☆ I pulled in nearly $10,000 in revenue last month by marketing to Gen Z about sustainability
▼ + stars: | 2023-04-19 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Estella Struck launched Viviene New York, a marketing agency for sustainable brands, in 2021. Sign up for our newsletter to get the latest on the culture & business of sustainability — delivered weekly to your inbox. Given that success, Struck wanted to make sustainability marketing more accessible to other brands. I believe that your network is your net worth, so I spent a lot of time at networking events meeting people in sustainability, marketing, and social media. I've grown Viviene by attempting to change that up, introduce new social media techniques, and reach consumers outside of the environmental-activist community.

☆ How I transformed my online vintage-clothing side hustle into a bustling brick-and-mortar store in NYC
▼ + stars: | 2023-04-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Nichole Sesti is the founder of the New York City vintage-clothing store The Niche Shop. Sesti's vintage store opened amid a boom in the secondhand-clothing industry. The Niche Shop booked nearly $400,000 in sales in its first year, according to documents viewed by Insider. The risk of a brick-and-mortar store was worth itThe Niche Shop is located on New York's Upper East Side. Having someone dedicated to shooting, editing, and engaging on social media ensures we're constantly popping up in people's feeds.

☆ A stranger hired me as her assistant so I could quit my day job and turn my photography side hustle into a full time business. Here's how I did it.
▼ + stars: | 2023-04-14 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Tiana Duarte-Kargbo took her photography side hustle full time after a stranger offered her a job. Lean in to opportunitiesA photo from Tiana Michele Photo. Tiana Michele PhotoI always thought photography was fun but never took it too seriously. I was a dancer, but when COVID-19 hit, dance jobs became nonexistent and I was suffering from some serious injuries. Those jobs paid the bills until I was ready to take Tiana Michele Photo full time.

☆ Stop stereotyping Gen Z. Focus instead on why we're disillusioned about the future of work.
▼ + stars: | 2023-04-12 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

But Gen Zers who work overtime on their own startups or corporate roles disprove the "lazy" stereotype. Most of my Gen Z peers actually fall somewhere in between, advocating for work-life balance and professional growth, including climbing the corporate ranks. Our jobs aren't our whole identityI talk with Gen Zers every day and most of the time we don't speak about our careers. have recently come under fire for being too network-y, which is a no-go for many in Gen Z. Why we feel anxious about workFor many Gen Zers, discontent with the workforce dates back to middle school.

☆ A 25-year-old entrepreneur shares the marketing budget she uses to build her successful professional and personal brands
▼ + stars: | 2023-04-11 | by ( Alexandra York | Madison Hoff | ) www.businessinsider.com time to read: +5 min

Alexa Curtis, the founder of a blog and mentorship company, shares her $5,000 monthly budget. She says social media, marketing, and personal branding are the most important investments. For her personal brand, she spends about $350 each month on a branding coach who helps her decide what message she wants to project through her work. But GrasshoppHer relies more on monthly and annual membership fees to grow, and the new business has more opportunities for sponsorships, Curtis said. courtesy of CurtisSince merging companies, "it's becoming less of a personal brand," Curtis said.

☆ Tax write-offs small-business owners shouldn't forget
▼ + stars: | 2023-04-10 | by ( Alexandra York | ) www.businessinsider.com time to read: 1 min

1. Business equipmentLucia Diaz says paper and technology can be written off as business expenses. Courtesy of DiazAnything that you use to run your business could be a tax write-off, or an expense that can be claimed as a deduction to lower your taxable income, four small-business owners told Insider. This includes all materials you purchase throughout the year to create your products or offer your services. For example, Lucia Diaz, the founder of the eponymous Latina-focused art company, said the paper she used to create her stationery and cards, printer ink, shipping labels, packaging supplies, and business cards all qualified as write-off expenses.

☆ How to fall in love with your 9-to-5 again
▼ + stars: | 2023-04-10 | by ( Alexandra York | Rachel Durose | ) www.businessinsider.com time to read: +7 min

In June 2022, at least 50% of workers across the country were quiet-quitting, according to a poll by Gallup. "It's helping me not burn out as much, and I'm actually doing a better job at work because I'm not resentful or tired all the time." Take on these more fulfilling roles if you're looking "to still be succeeding in your work and furthering yourself but in the guise of that 9-to-5," Luong said. "Now when I'm working, I'm focused on work, but I'm super efficient in getting work done so I can focus on my business." Living in a New York City apartment, Farage told her manager she felt stuck working from home every day.

☆ My Instagram and TikTok side hustle books up to $16,000 in monthly revenue. It's my third business and I finally learned how to find success.
▼ + stars: | 2023-04-07 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Today, his TikTok and Instagram accounts book up to $16,000 a month in revenue. He tried one more adjustment earlier in the pandemic and experimented with creating TikTok and Instagram content about the corporate world, finally finding his audience. Then, when TikTok started growing in popularity earlier in the pandemic, a friend encouraged me to start creating content for that platform instead. For months, I spent multiple hours every night watching TikTok videos in the corporate-humor niche. I also created three videos for a campaign with TikTok to be used on the @TikTok_Small_Business channel, which paid me $10,000.

☆ Got a thriving side job? Here's how and when to tell your boss about it — and why you probably should.
▼ + stars: | 2023-04-06 | by ( Alexandra York | Rebecca Knight | ) www.businessinsider.com time to read: +8 min

Experts say it's important to tell your boss about your side hustle. It's probably time to tell your boss about it. If your side hustle is already a thriving business, you tell your boss right away. Alistair Berg/Getty ImagesBut if your side hustle is already a thriving business, you should mention it right away, she said. "The minute you make a mistake or your performance slips, your boss might think you're not focused," Nahrgang said.

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