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☆ How Group Black's $500 million promise to Black-owned media unraveled
▼ + stars: | 2024-07-24 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +16 min

Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.

Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes

☆ Google has admitted defeat by abandoning its plan to eliminate cookies. But the ad industry should wait before popping the Champagne.
▼ + stars: | 2024-07-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Early industry testing of the Privacy Sandbox tools designed to emulate online targeting produced fairly dire results. Google won't escape regulatory scrutinyIt's unclear whether keeping cookies would allow Google to shake off regulators' grasp of its Privacy Sandbox. In 2022, Google pledged to give the UK's Competition and Markets Authority oversight of its Privacy Sandbox rollout and Chrome cookie removal. A key question now is whether Google's commitments to the CMA need to change now that third-party cookies remain in the mix. And there isn't a clear answer about the future governance of the Privacy Sandbox, to ensure Google doesn't preference its own ad products.

Persons: —, Ciaran O'Kane, Bobby Ewing, Jon Snow, they'd, Googler Organizations: Service, Business, Google, YouTube, Apple, CMA

☆ Outbrain is closing in on a deal to merge with Altice-owned adtech company Teads
▼ + stars: | 2024-07-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Read previewContent recommendation firm Outbrain is closing in on a deal to acquire or merge with Teads, the adtech company owned by European telecommunications giant Altice, according to four sources familiar with the matter. Spokespeople for Outbrain and Teads said it was company policy not to comment on M&A speculation. Teads parent company Altice International reported net debt of 9.2 billion euros, around $10 billion, at the end of the first quarter, while Altice France had some 24 billion euros, about $26 billion, in debt in the same period. AdvertisementTeads reported 601 million euros ($654 million) in revenue in 2023, down 5.5% from the prior year. Its adjusted earnings before income tax depreciation and amortization were 157 million euros ($170 million), an 8.7% decrease from 2022.

Persons: —, Outbrain, couldn't, Teads, it's, Taboola, Patrick Drahi, pare, Altice, Moody's, Morgan Stanley Organizations: Service, Business, Altice, chum, CNN, Fox News, Altice International, Drahi Locations: Altice France, USA, France

☆ Netflix just shook up its ads business again as it faces off with Amazon. Here's what it could mean.
▼ + stars: | 2024-07-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Netflix just shook up its ads leadership again as ad sales VP Peter Naylor exits. Netflix is launching in-house ad tech and partnering with adtech firms like The Trade Desk. AdvertisementNetflix dominates streaming, but its ads business is still a work in progress. Ad sales VP Peter Naylor is moving on, less than a year after he got a new boss in Amy Reinhard. Reinhard said in a statement that she would be hiring a head of US and Canada Ad Sales to replace Naylor's more global role.

Persons: Peter Naylor, Amy Reinhard, —, Reinhard, Jeremi Gorman, Gorman, Naylor Organizations: Netflix, Service, Canada, Business

☆ Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
▼ + stars: | 2024-07-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

The execs leading ArtBotAI said it differs from other ad agency holding groups' AI offerings because it builds on the ArtBot content automation tool its Critical Mass agency originally launched in 2022. "It's not just a generative AI tool, it's an automation tool that has been operationalized with large accounts at scale." Related storiesArtBotAI's generative AI functionality is driven by Omnicom's large language models, which it has created through partnerships with companies including Microsoft, OpenAI, Google, Getty, Adobe, and Amazon. KAITLIN MOERMANOmnicom said clients using ArtBotAI have, on average, achieved 40% increases in ad engagements like clicks and video views since they began using the platform. Omnicom stated in its February financial filings that its use of generative AI presents risks like ethical considerations, a negative impact on the public perception of the company, and the need to comply with various regulations.

Persons: —, ArtBotAI, ArtBot, Paolo Yuvienco, It's, Artbot, Yuvienco, Valerie Vargas, Alissa Hansen, KAITLIN MOERMAN Omnicom, Omnicom, Hansen, Ingo Duckerschein, Duckerschein Organizations: Service, Business, Apple, Unilever, Pfizer, Volkswagen, Omni, Omni Assist, Microsoft, Google, Getty, Adobe, Advertising, United Talent Agency, Agency, WPP, Intuit, Taboola Locations: North America

☆ Goldman Sachs added these global stocks to its 'conviction' lists
▼ + stars: | 2024-07-04 | by ( Amala Balakrishner | In Amala-Balakrishner | ) www.cnbc.com time to read: +2 min

Goldman Sachs has refreshed its lists of top global stock picks for July, adding some and removing others. The stocks are featured in the investment bank's "Conviction List - Directors' Cut" which seeks to offer investors a "curated and active" list of 15 to 25 buy-rated stocks. Stocks on the list are selected by a subcommittee designated by the bank's Investment Review Committee for each region. "The subcommittee will collaborate with each sector analyst to identify top ideas that offer a combination of conviction, a differentiated view and high risk-adjusted returns," Goldman Sachs said. The investment bank's analyst Ben Andrews expects the company's organic growth and margins to surpass consensus estimates.

Persons: Goldman Sachs, Ronald Keung, Keung, Goldman, Ben Andrews, — CNBC's Michael Bloom Organizations: bank's Investment, Tencent Holdings China, HK, Hong Kong Stock Exchange, U.S, ISS, Copenhagen Stock Exchange Locations: Asia, Pacific, Europe, Danish, U.S

☆ Elon Musk and Tesla are on the rise after a brutal start to the year
▼ + stars: | 2024-07-03 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, a tough sales report for Tesla can't slow the EV maker's turnaround . After a dreadful start to the year, the EV maker has been running on all cylinders on a full charge. Tesla's polarizing CEO also notched a massive victory when investors approved Elon Musk's $55 billion pay plan . But what is new at Tesla, and what sparked the company's recent market rally, are big promises from its CEO. As automakers reconsider their EV strategy , Tesla has figured out how to build cars cheaper than anyone else .

Persons: —, I'm, Tesla, Jordan Strauss, Chelsea Jia Feng, Insider's Nora Naughton, BI's Filip De Mott, hasn't, Karol Serewis, Musk's, Nora, it's, he's, Musk, Apu Gomes, Steve Cohen's Point72, Ken Griffin's, Mark O'Hare, Larry Fink, execs, Marc Benioff, trouncing, It's, Jenny Chang, Rodriguez, they've, Morgan Stanley, Beryl, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Amanda Yen Organizations: Service, Business, Chelsea, Wall, Elon Musk's, Getty Images, Getty, Ken Griffin's Citadel, BlackRock, EU, Google, YouTube Locations: Wick, Jamaica, New York, London

☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
▼ + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.

Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs

☆ Gen Zers and millennials are willing to go on summer vacation at all costs. Literally.
▼ + stars: | 2024-06-28 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at how young people are booking their summer vacations , finances be damned. AdvertisementSurveys from Credit Karma, Bankrate, and Bank of America show Gen Zers and millennials are willing to go on summer vacation at all costs… literally. Almost half of millennials surveyed (47%) were willing to take on debt to fund their travel plans, with Gen Z not far behind (42%). AdvertisementAlmost a quarter of young people surveyed by Credit Karma expected to rack up $2,000 in debt this summer. And about 10% of that group were willing to push it even further, surpassing $4,000 in summer debt.

Persons: —, Joe Biden's, Donald Trump, Rebecca Zisser, John Towfighi, Zers, millennials, Gen, it's, you'll, Credit Karma, Klaus Vedfelt, That's, Rob Chisholm, Alyssa Powell, he's, Joseph Stiglitz, Trump, Stiglitz, Justin Sullivan, Chelsea Jia Feng, ChatGPT, Mark Zuckerberg, Sundar Pichai, — livestreaming, Twitch's Dan Clancy, Tyler Le, Gigi, Sackler, Ebrahim Raisi, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Annie Smith, Amanda Yen Organizations: Service, Biden, Business, Credit, Bank of America, Getty, SEC, Purdue Pharma, Dua Lipa, Coldplay Locations: Amalfi, Vegas, ., Glastonbury, New York, London

☆ How a new adtech firm aims to help Amazon steal TV budgets
▼ + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.

Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco

☆ Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
▼ + stars: | 2024-06-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewMarketing tech firm Button wants a piece of retail media. AdvertisementAccording to eMarketer, advertisers will spend $140 billion on retail media globally this year. "The intent in those moments is not nearly as high as the retail media intent in a retailer site," Jaconi said. AdvertisementButton claims that its initial tests with its retail ad product increased return on ad spend, a key metric that tracks the effectiveness of each ad dollar, by an average of 34% compared to other offsite retail media products. With the growth in retail media, a cottage industry of adtech firms like Criteo, Epsilon, Pacvue, and Skai are vying for a piece of brands' retail media spend.

Persons: —, Button, Michael Jaconi, NBCU's Peacock, Jaconi, they're Organizations: Service, . Publishers, Publishers, Business, Microsoft

☆ Digital advertisers want 'premium content' — but are in a battle over how to define it
▼ + stars: | 2024-06-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Read previewPublishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in the industry over how to define it. AdvertisementFor example, some broadcasters are pitching their streaming content as premium by selling it directly to advertisers without using third-party adtech companies. Broadcasters are gunning for control of streaming ad dollarsAt the same time, TV publishers are angling to define themselves as makers of premium content that appeals to advertisers. Instead of premium content, many advertisers are more concerned with premium audiences who are watching streaming content. Still, Gupta from U of Digital said that broadcasters have the upper hand in deciding what is considered premium content because there is a lack of high-quality content in streaming environments.

Persons: —, Max, Critics, Joe Root, Shiv Gupta, Gupta, Permutive's Root, Digital's Gupta, gunning, Rachel Eckerling Organizations: Service, Business, Hulu, Disney, Google, Trade, Association for National, Jounce Media, ANA, Universal, Broadcasters, Publicis, Precision, CTV, Publishers, Industry, Interactive

☆ $17 billion UK adtech lawsuit against Google can go ahead, tribunal rules
▼ + stars: | 2024-06-05 | by ( ) www.cnbc.com time to read: +1 min

Google parent Alphabet must face a mass lawsuit which accuses it of abusing its dominance in the online advertising market, London's Competition Appeal Tribunal (CAT) ruled on Wednesday. The lawsuit, which seeks damages of up to 13.6 billion pounds ($17.4 billion) on behalf of publishers of websites and apps based in the United Kingdom, is the latest case to focus on the search giant's business practices. Ad Tech Collective Action is bringing the claim on behalf of publishers who say they have suffered losses due to Google's allegedly anticompetitive behaviour. Google last month urged the CAT to block the case, which it argued was incoherent. Ad Tech Collective Action's lawsuit is just the latest against a tech giant at the CAT, which already this year has certified a $3.8 billion case against Facebook parent Meta and a nearly $1 billion case against Apple.

Organizations: Ad Tech, Google, CAT, Ad, Facebook, Apple Locations: United Kingdom

☆ Ericsson is shutting down its ad division, the latest in a long line of telco-adtech divorces
▼ + stars: | 2024-06-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewSwedish telecommunications-equipment company Ericsson plans to shut down Emodo, the advertising business it launched in 2017, multiple people familiar with the matter told Business Insider. "Emodo was created in a strategic play for Ericsson to provide our telco customers with monetization opportunities through digital advertising," an Ericsson spokesperson said in a statement. Emodo had only this year brought on a new team to help it build AI-powered ad solutions for connected TV. The closure of Emodo marks the latest in a long line of telco-adtech collaborations that have bitten the dust. The Singaporean telecoms company Singtel divested its Amobee adtech division to the adtech company Tremor International, now known as Nexxen, in 2022.

Persons: —, Emodo, Andrew Rutledge —, DoubleClick, Matt Prohaska, Prohaska Organizations: Service, Ericsson, Business, CTV, Samsung, Verizon, Yahoo, AOL, Microsoft, Singtel, Prohaska Consulting Locations: Xandr

☆ China’s growing e-commerce market is creating a new set of winners
▼ + stars: | 2024-06-02 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +6 min

"Improving domestic ecommerce market share should lead to better monetization eventually," Yao said. The investment firm expects Douyin to match PDD's market share of 21% next year, and surpass it by reaching 22% in 2026. Tencent's WeChat Video Account platform is expected to retain about 2% to 3% of GMV market share through 2026, the Goldman analysis said. The video streaming platform last month reported e-commerce GMV grew by 28.2% year-on-year in the first quarter to 288.1 billion yuan ($40,55 billion). The firm forecasts Kuaishou's e-commerce GMV revenue will grow by 25% this year, although livestreaming revenue — which has accounted for about a third of total revenue — is expected to drop due to a high base.

Persons: James Yang, Bain, Joe Tsai, Emily Tan, Yang, Alibaba, Goldman Sachs, Ronald Keung, David Ma, China's, Morgan Stanley, Eddy Wang, Kenneth Fong, JD, David Beckham, Alex Yao, monetization, Yao, Tmall's GMV, Douyin, Alibaba's, Tencent's, Goldman, Sophie Huang, — CNBC's Michael Bloom Organizations: Bain and Company, PDD Holdings, Goldman, UBS, JPMorgan China, ByteDance, Hong Locations: China, Hong Kong, Asia, U.S, Alibaba, 2Q24, 2Q24E

☆ How Temu parent PDD dethroned Alibaba to become China's most valuable e-commerce company
▼ + stars: | 2024-05-29 | by ( Sheila Chiang | In Sheilachiang | ) www.cnbc.com time to read: +2 min

PDD's value-for-money positioning and growth of its Temu marketplace has helped the company lead China's e-commerce arena, analysts said, making it the country's most valuable company in the segment. PDD Holdings reported stellar first-quarter results on Wednesday last week, sending its shares surging as much as 7.5%, and driving its market-cap past that of rival Alibaba Group . PDD shares have more than doubled in value — up 109% — in the past year, according to LSEG data. PDD, which also owns Chinese discount shopping app Pinduoduo has a market-cap of about $208 billion, compared with Alibaba's $196 billion, according to LSEG data. The market has "now more than priced in" the two key concerns – domestic competition and U.S.-China tensions – which were behind our earlier downgrade on PDD in March, said Keung.

Persons: Morningstar, Chelsey Tam, PDD, Goldman Sachs, Temu, Ronald Keung Organizations: PDD Holdings, Alibaba, Morningstar Locations: China

☆ An intensifying Republican-led legal campaign alleging big advertisers colluded to defund conservative media is rankling the ad industry
▼ + stars: | 2024-05-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

The Judiciary Committee's probe has sought documents related to discussions about advertising on "The Joe Rogan Experience" podcast. GARM and its members developed a "brand safety floor and suitability framework" for the industry to adopt. Jordan and the House Judiciary Committee issued wide-ranging subpoenas to both GARM and the WFA last year as part of the probe. The CEOs were also told to preserve all existing and future records related to their companies' work with GARM. Advertisement"GARM's members and board members are senior advertisers," a marketing executive close to GARM said.

Persons: —, Jim Jordan, GARM, Sherman, Jordan, Ørsted, Joe Rogan, Elon, Vivian Zink, Ørsted didn't, Rob Rakowitz, Unilever —, Breitbart, Joe Rogan's, Ben Shapiro, Michael Brochstein, Jim Jordan's, Lou Paskalis, Ad Fontes Media's Paskalis, Paskalis Organizations: Service, Global Alliance, Responsible Media, Business, Spotify, Syfy, NBCU, Getty, World Federation, YouTube, WFA, Diageo, GroupM, Procter, Gamble, Unilever, Steer Team, Fox News, Daily, Republican, Federalist, US Department of State, Ad Fontes Media Locations: Ohio, GARM, Jordan, Texas

☆ Publishers and advertisers demand that Apple's Tim Cook stop the rollout of an anticipated 'web eraser' tool over fears it'll hobble web advertising
▼ + stars: | 2024-05-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The French group of trade associations fears that Apple's web eraser could represent another example of Big Tech implementing disruptive changes over which media and advertising companies have no control. Apple generates advertising and subscription revenue from its Apple News service, though it makes the majority of its ad revenue from search ads within the Apple App Store. A spokesperson for the NMA said the organization hadn't heard back from Apple since it sent the letter on May 10.

Persons: —, Tim Cook, Apple's Cook, Thierry Breton, Apple, NMA, hadn't Organizations: Service, Apple, Business, Safari, Alliance, SRI, Union des Marques, Big Tech, Google, Facebook, Publishers, Apple News, French Competition Authority, Europe's, UK's News Media Association, Daily Mail, Guardian Locations: France, Europe, Germany

☆ An AI-powered adtech startup wants to automate the busy work in ad operations. Read the pitch deck it used to raise $3 million.
▼ + stars: | 2024-05-16 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Thousands of ad operations professionals log in daily to several different adtech platforms, setting campaigns live, tinkering with budgets and targeting, and producing reports. AdvertisementThe no-code platform allows users to use natural-language prompts to configure different "autopilots" across the various platforms they use. An ad-operations professional at a streaming company might use PilotDesk to automate tasks related to managing orders, campaign tracking, and post-campaign reporting. Check out the key slides from the pitch deck that helped PilotDesk secure $3 million in seed funding.

Persons: —, PilotDesk, Joe Hirsch, Hirsch, Phil Herget, Herget Organizations: Service, Business, Google, Labor, Ardent Venture Partners, Roster Capital, Ardent

☆ Adtech firm TripleLift strikes deal with Amazon to solve one of the biggest challenges in its $46 billion ad business
▼ + stars: | 2024-05-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Adtech firm TripleLift has partnered with Amazon on so-called native ads. TripleLift will also pitch the product to other retailers with other types of ad formats. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdtech firm TripleLift has partnered with Amazon to allow advertisers to extend campaigns beyond Amazon's own websites. New York-based TripleLift, founded in 2012, sells these formats on behalf of publishers, and the ads are designed to resemble publishers' content.

Persons: TripleLift, Sellers, — Organizations: Amazon, Service, Business Locations: New York

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say
▼ + stars: | 2024-04-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

French adtech company Equativ is in talks to acquire Sharethrough, per multiple sources. AdvertisementFrench adtech company Equativ is nearing a deal to acquire fellow adtech firm Sharethrough, according to multiple people familiar with the matter. These people asked for anonymity to discuss private deal talks. Their identities are known to Business Insider. This story is available exclusively to Business Insider subscribers.

Persons: —, Equativ, couldn't Organizations: Sharethrough, Service, Business Locations: French, American

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

☆ Google's controversial move to kill the web cookie just got delayed until 2025
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +4 min

Google delayed the removal of third-party cookies from Chrome again. AdvertisementGoogle is delaying its removal of third-party cookies on Chrome — again. Third-party cookies are small data files stored on a user's device. Related storiesIn January, Google experimented with phasing out cookies for 1% of Chrome users, which is about 30 million people. "We welcome Google's announcement clarifying the timing of third-party cookie deprecation," a CMA spokesperson told BI.

Persons: —, It's, hinging, Stephen Almond, Almond Organizations: Google, CMA, ICO, Service, Apple, Mozilla, Chrome, Markets Authority, Consumers Locations: aaltchek@insider.com

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