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☆ Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers
▼ + stars: | 2022-12-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +11 min

Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Most campaigns will focus on discounts to customers or showcase the usefulness of a company’s products, he said. Under this form of marketing, ad firms generally get paid upon completion of a desired end, such as a sale or download. In short, consumers should expect less “vacuous virtue-signaling” from marketers in the coming months, according to Mr. Proulx. But these platforms’ very struggles could result in ad bargains for marketers, said Mr. Solomon of Therabody.

☆ Jim Cramer's top 10 things to watch in the market Thursday: Fed selling, chip stocks boost, Disney concern
▼ + stars: | 2022-12-15 | by ( Jim Cramer | ) www.cnbc.com time to read: +4 min

Barclay's raises price target on Club holding Wynn Resorts (WYNN) to $95 per share from $75; keeps an equal weight (hold) rating. Citi raises price target on Club holding Linde (LIN) to $402 per share from $322; keeps buy rating. HSBC starts Club stock Nvidia (NVDA) with a reduce rating and a $136-per-share price target; says downside not priced in. Cowen downgrades JetBlue (JBLU) to market perform from outperform (hold from buy); trims price target to $10 per share from $9. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

☆ Banker bonuses are set to be so bad even the firm's revenue drivers are going to get dinged
▼ + stars: | 2022-12-05 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

A man pauses outside of the New York Stock Exchange (NYSE) on January 15, 2016 in New York City. While they aren't internally announced and paid until early next year, firms are wrapping up discussions about the size of bonus pools that divisions will be able to disperse from. And for many firms, the pools are being resized from Olympic to kiddie. The Financial Times reported Friday that JPMorgan Chase, Citigroup, and Bank of America are considering cutting bonus pools within M&A and IPO teams by 30%. More on how crypto firms are hoping ads can quell trust concerns.

☆ Baby Gear Rental Startup Loop Hires Former Glossier Marketing Chief as CEO
▼ + stars: | 2022-11-30 | by ( Megan Graham | ) www.wsj.com time to read: +3 min

Loop Co., a baby equipment rental company, has hired former Glossier Inc. chief marketing officer Ali Weiss to be its chief executive officer. Loop, which was founded last year, lets paying members rent baby gear such as cribs, toys and high chairs. For us at Loop, it’s member-first.”The company plans to hire a marketing leader who will report to Ms. Weiss. The company’s rentals can appeal to parents who want to reduce clutter or their environmental impact, according to Ms. Weiss. “Our vision is that we’re able to provide this service across many markets, many cities, many metro areas across the U.S.,” Ms. Weiss said.

☆ Why Wall Street's bullish on 3 Club stocks Wednesday — and our take, too
▼ + stars: | 2022-11-30 | by ( Paulina Likos | ) www.cnbc.com time to read: +5 min

Apple (AAPL), Constellation Brands (STZ) and Ford Motor (F) were subject to Wall Street research on Wednesday. Club take: China's Covid-19 lockdown measures have posed a risk to Apple's iPhone manufacturing, but we believe it's a temporary one. Club take: Ford has benefitted from higher pricing power as a result of supply chain challenges impacting production. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER .

☆ Florida woman sues Kraft for $5M, saying Velveeta shells & cheese takes longer to prepare than packaging claims
▼ + stars: | 2022-11-29 | by ( Joseph Lamour | ) www.nbcnews.com time to read: +4 min

On Nov. 18, Florida resident Amanda Ramirez sued the Kraft Heinz Company for at least $5 million over what she claims is deceptive and fraudulent packaging. Ramirez says that since Kraft’s Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3-and-a-half minutes to prepare even though its packing states “ready in 3½ minutes,” that constitutes fraud. What the plaintiff focuses on is the fifth instruction, “cheese sauce will thicken upon standing” which they say constitutes a longer “ready” time than the packaging claims. “Consumers seeing ‘ready in 3½ minutes’ will believe it represents the total amount of time it takes to prepare the Product,” the suit reads. “However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps.

☆ Here are Monday's biggest analyst calls: Amazon, Apple, DraftKings, Tesla, Live Nation & more
▼ + stars: | 2022-11-28 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Monday's biggest calls on Wall Street: JPMorgan reiterates Apple as overweight JPMorgan said its survey checks show Apple's iPhone Pro lead times are moderating. JPMorgan names Amazon a top idea heading into 2023 JPMorgan said Amazon is the "most diversified mega-cap across revs & profit & has numerous large growth opportunities." Morgan Stanley downgrades Aptiv to equal weight from overweight Morgan Stanley said in its downgrade of the auto tech supplier that it thinks Aptiv will be affected by a slower rollout of electric vehicles. Morgan Stanley downgrades Williams-Sonoma to underweight from equal weight Morgan Stanley said in its downgrade of Williams-Sonoma that "negative revisions are set to begin." JPMorgan downgrades First Solar to neutral from overweight JPMorgan downgraded the solar stock mainly on valuation.

☆ JPMorgan double-upgrades AB InBev, says shares are cheap and will benefit from light beer sales recovery
▼ + stars: | 2022-11-28 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

Slowing demand for hard seltzer opens up an opportunity for beer giant Anheuser-Busch InBev, according to JPMorgan. Analyst Jared Dinges double-upgraded shares of the beer manufacturer to overweight from underweight, saying the stock is trading at a 23% discount to the broader sector and should benefit from improving demand for domestic light beer in the United States. A resurgence in demand for domestic light beer — Anheuser-Busch's "bread and butter" — and the decline in hard seltzer demand in the U.S. should also bode well for the company going forward, Dinges said. "It's commonly believed that Hard Seltzer sales are primarily being replaced by [ready-to-drink beverages], however, we believe a bigger benefactor from the seltzer slowdown is domestic light beer - domestic light beer has improved its share trajectory by 120bps in 2022 alone," he wrote. Demand for beer in the region correlates strongly with the global commodities cycle and should remain strong even as commodities prices remain elevated.

☆ Stocks making the biggest moves in the premarket: Apple, Taboola, Biogen and more
▼ + stars: | 2022-11-28 | by ( Peter Schacknow | ) www.cnbc.com time to read: +2 min

A person familiar with assembly operations told Bloomberg that Apple and Foxconn do expect to be able to make up that shortfall in 2023. Apple slid 1.7% in premarket trading. Wynn Resorts (WYNN), MGM Resorts (MGM), Melco Resorts (MLCO), Las Vegas Sands (LVS) – Casino stocks rallied in off-hours trading after the Chinese government granted the companies provisional licenses to continue operating in Macau. Exxon Mobil (XOM), Chevron (CVX) – These and other energy stocks fell in the premarket as WTI Crude touches its lowest level in 11 months. First Solar (FSLR) – The solar company's stock fell 2.6% in the premarket following a downgrade by J.P. Morgan to "neutral" from "overweight."

☆ Stocks making the biggest moves midday: Apple, DraftKings, Biogen, Williams-Sonoma and more
▼ + stars: | 2022-11-28 | by ( Michelle Fox | ) www.cnbc.com time to read: +3 min

Check out the companies making the biggest moves midday:Apple — Apple shares fell 2% following a report that iPhone production could take a big hit due to unrest at a Foxconn factory in China, amid protests in China against the nation's zero-Covid policy. Wynn Resorts, Melco Resorts — Shares of casino operators Wynn Resorts and Melco Resorts gained 4.1% and 9.5% respectively, after the Chinese government granted them provisional licenses to continue operating in Macau. DraftKings — Shares dropped more than 5% after JPMorgan downgraded DraftKings to underweight from neutral, saying in a note that the company's competitors are more likely to achieve online sports betting profitability. Biogen — Biogen's stock fell nearly 4% after a Science.org report that a woman participating in an experimental Alzheimer's treatment trial, sponsored by Biogen and a Japanese pharma company, recently died from a brain hemorrhage. Williams-Sonoma — Shares tumbled 4.7% after Morgan Stanley downgraded the home furnishings stock to underweight, saying shares could fall further as demand weakens in a difficult macro environment.

☆ Budweiser plans to ship unsold beer to the country that wins the World Cup, after Qatar's sudden U-turn on selling alcohol in the stadiums
▼ + stars: | 2022-11-24 | by ( Britney Toh | ) www.businessinsider.com time to read: +2 min

Qatar suddenly banned the sale of alcohol in World Cup stadiums, despite previously allowing this. It tweeted an image of a mountain of beer cases and said it will ship the unsold brew to the World Cup 2022 winner. Just a day later, Anheuser-Busch InBev, the maker of Budweiser, announced on Twitter it plans to give away its huge surplus of unsold alcoholic beer to the winner of the 2022 World Cup. "Budweiser wants to bring this celebration from the FIFA World Cup stadiums to the winning country's fans. Budweiser holds an around $75 million deal with soccer's governing body FIFA to supply beer at the World Cup 2022, and another deal worth around $113 million for the World Cup 2026, per The Sun.

☆ Supreme Court takes up Jack Daniel's case against dog toy compamy
▼ + stars: | 2022-11-22 | by ( Colbi Edmonds | ) www.nbcnews.com time to read: +2 min

Jack Daniel’s Whiskey has a bone to pick with a dog toy company, and the Supreme Court on Monday agreed to hear their case. VIP Products, an Arizona-based company, makes dog toys that resemble Jack Daniel's iconic whiskey bottles. Jack Daniel’s is arguing that the toys are a violation of federal trademark rights and tarnish the company’s brand. "VIP has never sold whiskey or other comestibles, nor has it used “Jack Daniel’s” in any way (humorously or not). The high court will likely hear arguments in the Jack Daniel's case early next year.

☆ Supreme Court agrees to hear Jack Daniel's trademark case against dog toy company
▼ + stars: | 2022-11-22 | by ( Stefan Sykes | ) www.cnbc.com time to read: +1 min

The Supreme Court has agreed to take up a trademark case centered around a squeaky dog toy that's "43% Poo by Vol." The court on Monday agreed to hear the trademark dispute brought by whiskey maker Jack Daniel's against VIP Products, an Arizona-based company that sells products mimicking liquor, beer, wine and soda bottles. It features a cartoon spaniel on its front and references to Jack Daniel's Old No. In a 2020 ruling, the U.S. Court of Appeals for the 9th Circuit sided with VIP Products, prompting Jack Daniel's to seek further relief from the Supreme Court. The court will likely hear arguments in the Jack Daniel's case early next year.

☆ We now know what Budweiser will do with the beer it can’t sell at the World Cup
▼ + stars: | 2022-11-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN Business —Qatar’s last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. pic.twitter.com/Vv2YFxIZa1 — Budweiser (@Budweiser) November 19, 2022Last week — just a few days before the World Cup was set to begin — Qatar announced that the eight stadiums couldn’t sell alcoholic Budweiser, leaving fans with only one option for beer: non-alcoholic Bud Zero. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an AB-InBev spokesperson said in a previous statement. So, the decision threw a wrench into the company’s World Cup marketing plans, as the decision dramatically reduces its presence for thousands of fans at the World Cup. The FIFA World Cup Qatar 2022 will take place through December 18.

☆ Some Companies Band Together to Support Nascent Low-Carbon Products
▼ + stars: | 2022-11-21 | by ( Dieter Holger | ) www.wsj.com time to read: +5 min

Global companies are combining their purchasing power to help commercialize low-carbon technologies as part of their efforts to meet net-zero commitments. One of the biggest corporate spending plans announced at the United Nations climate conference, known as COP27, was the First Movers Coalition. Its 65 member companies promise to collectively purchase $12 billion of nascent low-carbon products and services by 2030 to help suppliers develop their offerings and scale up. Once commitments are made, companies and suppliers meet regularly to share progress and work together. “Microsoft did not join [the First Movers Coalition] in Glasgow last year.

☆ Want to cash in on the FIFA World Cup? HSBC names the global stocks set to win
▼ + stars: | 2022-11-21 | by ( Ganesh Rao | ) www.cnbc.com time to read: +3 min

There will be winners and losers at this year's FIFA World Cup — both in the stadium and stock market. Aviation fuel provider Qatar Fuel and hotel operator EMAAR Properties also made the bank's list of beneficiaries. But risks remain for investors, highlighted by the Qatari government's last-minute ban on sales of all beer at and around World Cup stadiums. Qatar Fuel, the exclusive jet fuel supplier in Qatar, will likely benefit from the World Cup almost immediately. The World Cup won't just benefit consumer companies in Qatar and the surrounding region, but the world over.

☆ Morning Bid: Bulls take cover
▼ + stars: | 2022-11-21 | by ( Yantoultra Ngui | ) www.reuters.com time to read: +2 min

We have seen this story before of markets getting ahead of themselves, but the latest China worries are resurfacing just as global investors dial back hopes of an imminent Fed pivot on interest rates. In Europe, ECB policymakers are seen taking an even tougher stance. Three top officials said on Friday that the European Central Bank must raise interest rates high enough to dampen growth as it fights record inflation and it could soon start running down its 5 trillion euro ($5.2 trillion) debt pile. Minutes from the ECB meeting and the Fed this week will provide markets more direction on the outlook for interest rates, while manufacturing and consumer confidence data will give a snapshot of the health of economies. Meanwhile, U.S. President Joe Biden is proving that age is just a number as he turned 80 on Sunday, making him the first octogenarian president in U.S. history.

☆ Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban
▼ + stars: | 2022-11-19 | by ( Philip Blenkinsop | ) www.reuters.com time to read: +5 min

Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico. STRICT CONTROLSBut Qatar 2022 was always going to be different, as the first World Cup held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public. He added that FIFA and Budweiser had been partners for decades and looked forward to being partners in the future. Doukeris though has said that the far greater impact in terms of beer sales is from fans across the globe, many with a AB InBev beer in hand - from a Jupiler in Belgium to a Brahma in Brazil. Indeed, the brewer has launched its biggest ever World Cup campaign in over 70 markets, more than double the number of participating countries, compared with just over 50 for the 2018 edition.

Doha, Qatar CNN —Just two days before the World Cup kicks off in Qatar, soccer’s world governing body FIFA confirmed that no alcohol will be sold at the eight stadiums which will host the tournament’s 64 matches. “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeter,” said the FIFA statement. “There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums,” added the FIFA statement. “The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022,” continued the FIFA statement. The 2022 Qatar World Cup runs from November 20 until December 18.

☆ What is Bud Zero, the only beer Budweiser can sell at the World Cup?
▼ + stars: | 2022-11-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN Business —In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. One serving of Bud Zero has 0 grams of sugar and 50 calories. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an Anheuser-Busch InBev spokesperson said in a statement. Just a few days ago, reports showed World Cup workers moving beer tents into less visible areas of stadiums. The FIFA World Cup Qatar 2022 kicks off Sunday and lasts until December 18.

☆ Burger King owner Restaurant Brands taps former Domino's CEO Patrick Doyle as chair
▼ + stars: | 2022-11-16 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Restaurant Brands International announced Wednesday that it is tapping former Domino's Pizza CEO Patrick Doyle as its executive chair. Doyle's appointment comes as Restaurant Brands tries to turn around Burger King's U.S. business. The Brazilian private equity firm took Burger King private in 2010, merged it with Tim Hortons in 2014 and named the new company Restaurant Brands International. To receive the performance share units, Restaurant Brands' stock will have to compound annually at least 6%, with the payout increasing if shares rise 10% and 15% annually. After leaving Domino's, Doyle joined the Carlyle Group as an executive partner focused on acquisitions.

☆ Kraft Heinz turns to gimmicks and nostalgia to revive its ‘dusty’ brands
▼ + stars: | 2022-11-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida. For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line. So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing. Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns. Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.

☆ Mehmet Oz and 15 other candidates together spent over $223 million of their own money — and lost their 2022 midterm races anyway
▼ + stars: | 2022-11-14 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

Mehmet Oz spent nearly $27 million on his failed US Senate run. According to an Insider review of federal and state campaign spending, 16 out of the 22 top-spending candidates in the midterm elections lost their races. Combined, the 16 also-rans spent over $223 million of their own money — just over half of the nearly $443 the top self-funding candidates spent this cycle. They are Rep. David Trone of Maryland (roughly $12.6 million); Gov. Read Insider's entire list of the 22 largest self-funders in the 2022 midterm elections.

☆ Elon Musk took over a struggling business with Twitter and has quickly made it worse
▼ + stars: | 2022-11-09 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +9 min

In this article TWTR Follow your favorite stocks CREATE FREE ACCOUNTThe Twitter profile page belonging to Elon Musk is seen on an Apple iPhone mobile phone. watch nowCompared to larger rivals Facebook and Google , Twitter never managed to develop an online ad business that matched the scale of its influence in popular culture and society at large. Twitter's revenue in the second quarter declined from a year earlier. Other opportunities are emerging, such as connected TVs and streaming services as well as Amazon's growing online ad business for retail-oriented companies, Tipograph said. González said she was willing to give Musk "the benefit of the doubt" when he told the group that Twitter was aligned with them.

☆ Major League Pickleball merges with PPA's week-old VIBE League
▼ + stars: | 2022-11-09 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Major League Pickleball and the Professional Pickleball Association's new VIBE Pickleball League have agreed to merge, the organizations said Wednesday. The combined league will continue to operate under the Major League Pickleball brand name and format as the rapidly growing sport surges in popularity. Last week, the PPA announced the creation of the VIBE Pickleball League with Mark Cuban as its first team owner. VIBE said it would be team focused and co-ed, similar to what Major League Pickleball has been doing. Milwaukee Bucks co-owner Marc Lasry and entrepreneur Gary Vaynerchuk have both made investments in Major League Pickleball.

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