Araceli Ledesma, founder and CEO of Araceli Beauty, is a master at building a successful business from the ground up while staying true to her culture and values.
As a freelance makeup artist, Ledesma launched Araceli Beauty, a "Mexicana-inspired" beauty and cosmetics brand, in 2018 as a side hustle.
Born in Jalisco, Mexico, Ledesma, who prefers not to share her age, and her family relocated to California for a better life when she was just 5 years old.
Drawing inspiration from her hometown of Jalisco, Ledesma pays homage to her Mexican roots by incorporating regionally sourced ingredients in her formulas.
For example, Araceli Beauty Eyeshadow Palettes, Tequila Highlighters, and Las Flores Blushes include tequila leaf extract from the agave plant."