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☆ I'm a TikTok and YouTube creator with 10 million followers. Here are my top 3 tips to make videos go viral.
▼ + stars: | 2023-06-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

He's built a formula to make short-form videos go viral after working with other creators for years. This as-told-to essay is based on a conversation with Brandon Baum, a short-form content creator. One of my YouTube videos, "Turning Statues into Food," has almost 750 million views. After six years of creating short-form video content, here are my top-three tips to make videos that go viral. One creator that does this well in his short-form videos is MrBeast.

Persons: Brandon Baum, He's, Woody, Kleiny, I'd, we'd, you've, Guy Organizations: YouTube, Facebook, Sky, Adidas, Pixar Locations: TikTok

Instead, Mr. Messi appears to be headed to Inter Miami, the M.L.S. team co-founded by David Beckham. It’s a sign that near-limitless oil money can’t buy everything — but the complicated arrangements to bring Messi to Florida also hint at what it takes to trump Saudi riches. What Mr. Messi stands to get: Contract details haven’t been released, but what’s known about Inter Miami’s offer to the Argentine star includes a roster spot free from the limits of M.L.S. salary rules and, highly unusually, an ownership stake in Inter Miami once his playing career ends.

Persons: David Beckham, LIV —, Lionel Messi, Mr, Messi, It’s, haven’t Organizations: Inter Miami, Inter, Adidas, Apple Locations: Saudi Arabia, Florida, Saudi, Argentine, M.L.S

☆ Lionel Messi Makes a Deal With Inter Miami of MLS—and Apple and Adidas
▼ + stars: | 2023-06-07 | by ( Joshua Robinson | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/sports/soccer/lionel-messi-inter-miami-mls-apple-adidas-d0218b81

Persons: Dow Jones, lionel, messi Organizations: miami Locations: mls

"I made the decision that I'm going to go to Miami," Messi said in an interview with Mundo Deportivo and Sport newspapers. Inter Miami are co-owned by former England captain David Beckham, who was one of the first major European stars to move to the United States to play in the MLS, winning the MLS Cup twice with Los Angeles Galaxy. PSG EXITOnce the crown jewel of European football, Messi has effectively been let go by two super clubs in two years -- for free. His move away from PSG, however, is of his own volition as he felt the French club lacked a project for the future while fan unrest only hastened his exit. The highs after winning Argentina's first World Cup in 36 years were quickly offset by the lows he experienced in Paris.

Persons: Lionel Messi, Paris St Germain, Messi, I'm, Cristiano Ronaldo, Al Nassr, Karim Benzema, David Beckham, Phil Neville, Rory Carroll, Rohith Nair, Amy Tennery, Janina Nuño Rios, Angelica Medina, Ed Osmond, Toby Davis Organizations: Wednesday, Major League Soccer, Inter Miami, Paris St, PSG, Spanish, Mundo Deportivo, Sport, Ligue, French, U.S, Reuters, Adidas, Apple, MLS, Al, Los Angeles Galaxy, Eastern, Barcelona, Qatar Sports Investments, League, Thomson Locations: ANGELES, snubbing, Saudi Arabia, Barcelona, Miami, Europe, South Florida, Argentine, Spanish, Argentina, Qatar, Barca, Saudi Arabian, Al, Hilal, Al Ittihad, United States, Paris, Los Angeles, Bengaluru, New York, Mexico City

☆ Lionel Messi says he’s joining Major League Soccer’s Inter Miami after exit from Paris Saint-Germain
▼ + stars: | 2023-06-07 | by ( ) www.cnbc.com time to read: +5 min

Lionel Messi has pulled off his latest stunning feat: He is headed to Major League Soccer, and joining Inter Miami. It took months of negotiations with MLS, the Inter Miami ownership, Adidas and even Apple getting involved in a creative pitch to bring Messi to Miami's pitch. Inter Miami needed six years from inception to playing its first match, and its first four seasons have been less than stellar. Messi met with Inter Miami co-owner Beckham this spring, and that was shared publicly almost to ensure that everyone knew the sides were still talking. Two days after Argentina won the World Cup, Miami Heat guard Kyle Lowry sat on his team's bench for a game unable to play because of injury.

Persons: Lionel Messi, Messi, David Beckham, Jorge Mas, Cristiano Ronaldo, didn't, Messi's, Ballon, Germain, Phil Neville, Beckham, — Pele, Thierry Henry, —, Kyle Lowry Organizations: Major League Soccer, Inter Miami, Miami, Inter, Mundo Deportivo, Sport, Al, MLS, Australia, Paris Saint, France, Eastern Conference, Adidas, Apple, MLS —, Argentina national football team, Messi, Argentina, Miami Heat Locations: Hilal, Saudi Arabia, Barcelona, Miami, United States, Argentina, Beijing, Indonesia, Jakarta, Paris, U.S, South Florida

☆ Retailers battle for uncertain back-to-school demand after ‘volatile’ quarter
▼ + stars: | 2023-06-06 | by ( Katherine Masters | ) www.reuters.com time to read: +5 min

[1/2] Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022. U.S. shoppers' spending in the summer ahead of the college and K-12 school year has grown steadily since 2015, according to the National Retail Federation, a trade group. The chain is stocking Adidas' Samba and Gazelle sneakers ahead of the new school year, it said. The challenge for retailers is predicting whether parents will buy less clothing and sneakers when the cost of necessities - such as pencils, notebooks and laptops - strains many households. Retailers face a "volatile time," said Jessica Ramirez, a senior research analyst at Jane Hali & Associates.

Persons: Dado Ruvic, Locker, Spencer, hasn't, Ralph Lauren, Nordstrom, Doug McMillon, John David Rainey, Jessica Ramirez, Jane Hali, Moody’s, Moody's, Maxx, Martin Waters, Fran Horowitz, Jennifer Foyle, Abercrombie’s Hollister, URBN, Katherine Masters, Siddharth Cavale, James Davey, Gerry Doyle Organizations: Walmart, REUTERS, National Retail Federation, Ulta, Adidas, U.S . Commerce Department, Associates, Target, Moody's Victoria’s, Abercrombie & Fitch, Urban Outfitters, Abercrombie, Fitch, Free People, Thomson Locations: Britain, U.S, North America, New York, Bentonville , Arkansas, London

☆ Lululemon shares surge as consumers snap up pricier athletic wear
▼ + stars: | 2023-06-02 | by ( ) www.reuters.com time to read: +2 min

Lululemon's first-quarter results also moved past estimates as the company saw traffic across both its stores and online up about 30%. The company also reported a 79% rise in sales in China, bolstered by the rollback of COVID restrictions. The company's strong results also lifted shares of other athletic wear makers including Nike Inc (NKE.N) and Athleta owner Gap Inc (GPS.N) by 3% and 1%, respectively, in premarket trading. "We continue to believe that Lululemon is best positioned in a consumer slowing cycle," said Adrienne Yih, analyst at Barclays. Reporting by Savyata Mishra and Aishwarya Venugopal in Bengaluru; Editing by Krishna Chandra EluriOur Standards: The Thomson Reuters Trust Principles.

Persons: Piper Sandler, Abbie Zvejnieks, Lululemon's, Cowen, Adrienne Yih, Savyata Mishra, Aishwarya Venugopal, Krishna Chandra Organizations: Barclays, Nike Inc, Gap Inc, Adidas, Puma, Thomson Locations: China, U.S, Bengaluru

The Senate passed a bill late on Thursday to lift the government's $31.4 trillion debt ceiling, avoiding a catastrophic, first-ever default. The Labor Department's closely watched employment report, due 0830 ET, is expected to still show a tight labor market. Fed funds futures trading showed an over 70% probability that the Fed will hold interest rates steady at its June 13-14 policy meeting. ET, Dow e-minis were up 185 points, or 0.56%, S&P 500 e-minis were up 21.25 points, or 0.5%, and Nasdaq 100 e-minis were up 63 points, or 0.44%. Reporting by Shreyashi Sanyal in Bengaluru; Editing by Nivedita Bhattacharjee and Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

Persons: FEDWATCH, Russ Mould, AJ Bell, Germany's, Shreyashi Sanyal, Nivedita Bhattacharjee, Maju Samuel Organizations: Nike, Broadcom, Dow, Nasdaq, Federal, Fed, Labor, FEDWATCH Reuters, Dow e, Microsoft Corp, Apple Inc, Tesla Inc, Athletica, Dow Jones, Nike Inc, Germany's Adidas, Puma, Broadcom Inc, Nvidia Corp, Nvidia, Thomson Locations: Washington, United States, Europe, Bengaluru

☆ You can buy more Yeezys today, if you can get past the app crashes and error messages
▼ + stars: | 2023-06-01 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Customers took to social media to voice their displeasure with the company's Confirmed app. Among the issues, users reported crashes, error messages, and long wait times on draw results. Of the many silhouettes included in the restock, Yeezy Foam Runners, Yeezy Slides, and the "Pirate Black" 350 were the most coveted. Sneakers restocked on the Confirmed app via an online raffle or first-come first serve basis. Many sneakerheads could not enter a draw on the Nike SNKRS app because of app crashes or frozen screens.

Persons: —, Taylor Swift, Nike's SNKRS, Lucy Rouse Organizations: Adidas, Service, Kanye, Nike, Air, Ticketmaster Locations: Chicago

☆ Why bots make it so hard to buy Nikes
▼ + stars: | 2023-06-01 | by ( Sydney Boyo | ) www.cnbc.com time to read: +3 min

Sneaker bots can accelerate the checkout process, wait in a virtual line or even fill out billing information. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. According to Nike, bots can make up to 10% to 50% of entries depending on demand. "People are successfully able to still bot Nike SNKRS," said Nova. Watch the video to learn more about sneaker bots and how companies like Nike are handling them.

Persons: They're, Nova, Jesper Essendrop, Essendrop, Imperva, Paul Tonko, Richie Roxas, I'm, Travis Scott Organizations: scalpers, Cowen Research, Nike, Jordan, Twitter, YouTube, Adidas, Air Jordan, CNBC Locations: Olive

☆ Yeezy Sneakers Go Back on Sale as Adidas Looks to Move Past Kanye West Controversy
▼ + stars: | 2023-05-31 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/yeezy-sneakers-go-back-on-sale-as-adidas-looks-to-move-past-kanye-west-controversy-be628365

Persons: Dow Jones

☆ Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups
▼ + stars: | 2023-05-31 | by ( Melissa Eddy | ) www.nytimes.com time to read: +3 min

Adidas said its decision to sever ties with Ye cost the company €1.2 billion in lost sales and about €500 million in profit this year. Jonathan A. Greenblatt, chief executive of the Anti-Defamation League, which is among the groups that will benefit from the proceeds of the sale, welcomed Adidas’s decision as one fitting the complexity of the problem. But other groups noted that despite Adidas’s pledge to donate the proceeds, Ye will still make money off the sales. The Yeezy brand became a defining force in the sportswear industry and an incredibly lucrative cornerstone for Adidas. Adidas said it was considering further releases of the Yeezy inventory, but it did not give a timeline.

Persons: Ye, Gulden, Philonise Floyd, George Floyd, Jonathan A, Greenblatt, Mr, “, ”, Josef Schuster, Michael Jordan Organizations: Adidas, Keeta Floyd Institute for Social, Defamation League, Central Council of, Kanye, Nike Locations: Germany

☆ How to dress for your Wall Street summer internship, from Lululemon trousers to Allbird sneakers
▼ + stars: | 2023-05-29 | by ( Emmalyse Brownstein | ) www.businessinsider.com time to read: +10 min

From Allbirds sneakers to Lululemon pants, Wall Street work attire has gotten more casual. It's an awkward time for the Wall Street wardrobe. Trying to nail the modern Wall Street look can be intimidating. But blazers still have a place on Wall Street, even if they're not as omnipresent as they once were. All-white Sam Smith sneakers is now acceptable Wall Street internship attire.

☆ Jewelry That Adds Face Value
▼ + stars: | 2023-05-26 | by ( Alexandra Cheney | ) www.nytimes.com time to read: +1 min

Messika, a Paris jewelry brand that held a runway show in September 2022, paired Adidas streetwear silhouettes with its high jewelry, like the Golden Shield lip ring and Rising Soul septum rings. And during the fall 2022 runway shows, Louis Vuitton presented an androgynous shirt-and-tie tailored look accessorized with an oversized septum piercing. “Lips in our society are very important; there’s a femininity and sexuality that you can play with,” said Valérie Messika, founder and artistic director of her namesake jewelry house. “There’s a mood and a personality that you can assume that you can’t with classical jewelry. Prices range from $1,000 to $28,000.

☆ Adidas and Yeezy staff were told to carry on as usual and ignore Kanye West's antisemitic rants, new report says
▼ + stars: | 2023-05-25 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +2 min

Adidas and Yeezy staff were told to carry on as usual after Kanye West made antisemitic comments. A new Bloomberg report sheds light on the unraveling of the Adidas-Yeezy partnership. One unnamed source told Bloomberg that after Kanye West – now known as Ye – made antisemitic comments that led him to be suspended from Twitter and Instagram, Adidas was slow to react. Yeezy and Adidas workers were reportedly told "to keep working as if nothing unusual was happening," Bloomberg's Eugene Kim and Tim Loh wrote. "I can say antisemitic things and Adidas can't drop me.

☆ Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says
▼ + stars: | 2023-05-25 | by ( Grace Dean | ) www.businessinsider.com time to read: +2 min

Adidas ignored warnings from Nike that Kanye West was difficult to work with, Bloomberg reported. West started selling Yeezy sneakers with Nike in 2009, before later partnering with Adidas. Over the course of Adidas' partnership, West's behavior became increasingly erratic. Before Adidas partnered with him on its Yeezy range, Ye had already worked with Nike to develop the Air Yeezy range, with the first sneakers hitting shelves in 2009. Adidas staff were concerned about the rapper's actions for years, but the company's reliance on his sneaker range meant execs were reluctant to take action, per Bloomberg's report.

☆ Adidas is re-releasing a popular Yeezy from the past
▼ + stars: | 2023-05-22 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Now, we know the Yeezy Boost 350 "Pirate Black" will be the first to come back on the market. Stadium GoodsThe Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. At the time, Adidas produced limited pairs of Yeezys, which fueled consumer demand for models like the Yeezy Boost 350 and Yeezy Boost 750. The "Pirate Black" Yeezy Boost 350 sneakers are one of many Yeezys coming back beginning at the end of May, according to Adidas. Others include popular colorways like the Yeezy 350 V2 "Zebra" and the Yeezy 500 "Utility Black."

☆ Adidas Seeks Redemption in China
▼ + stars: | 2023-05-21 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

☆ Adidas to Resume Sales of Yeezy Sneakers Within Days
▼ + stars: | 2023-05-20 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/adidas-to-resume-sales-of-yeezy-sneakers-within-days-e34c55bd

☆ Adidas will finally start to move its $1.3 billion mountain of unsold Yeezy sneakers within days
▼ + stars: | 2023-05-20 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +2 min

Adidas will start offloading its Yeezy stock worth $1.3 billion at the end of May. The company plans to donate proceeds to nonprofits including one run by the sister of George Floyd. Adidas struggled to work out what to do with Yeezy stock after severing ties with Kanye West. In a statement Friday, the company said it would release an initial batch of Yeezy stock at the end of May. "At a time when antisemitism has reached historic levels in the US and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome," he said, per the Adidas statement.

☆ Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +3 min

[1/4] Rapper Kanye West talks on the phone before attending the Versace presentation in New York, U.S. December 2, 2018. Adidas cut ties with West, who goes by Ye, in October after he made a string of antisemitic comments in interviews and on social media. The German sportswear maker was left with Yeezy shoes worth 1.2 billion euros ($1.3 billion). The value of Yeezy shoes in the resale market has rocketed since then, with some models more than doubling in price. Adidas said there could be further releases of Yeezy stock but no decisions have been made on timing.

☆ Adidas to start selling Yeezy shoes at the end of May
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +2 min

[1/4] Rapper Kanye West talks on the phone before attending the Versace presentation in New York, U.S. December 2, 2018. REUTERS/Allison JoyceFRANKFURT, May 19 (Reuters) - Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate the proceeds to selected organisations combating racism and hate. The news fleshes out plans initially outlined last week and follows Adidas' move to cut ties with West over anti-Semitic comments made last year, leaving the German sporting goods maker with Yeezy brand shoes worth 1.2 billion euros ($1.3 billion). The initial sale of some of the shoes marks the first time the products have been available to customers since Adidas (ADSGn.DE) terminated the partnership in October 2022. Among others, planned recipients of the proceeds include the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change, Adidas said.

☆ Adidas will sell existing Yeezy items, donate some revenues
▼ + stars: | 2023-05-19 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Adidas said Friday that it will start selling Yeezy products later this month for the first time since it ended its relationship with rapper Ye in October. The apparel company cut ties with Ye, formerly known as Kanye West, after he made a string of hateful, antisemitic comments. "Selling and donating was the preferred option among all organizations and stakeholders we spoke to," Adidas CEO Bjorn Gulden said in a statement. Adidas' most recent earnings beat expectations, but were weighed down by Yeezy inventory piling up. Prior to the split, Adidas had said their partnership with Yeezy was one of the most successful collaborations in the history of the industry.

☆ 24 Best Last-Minute Father’s Day Gifts
▼ + stars: | 2023-05-17 | by ( Sarah Grossbart | ) www.wsj.com time to read: +13 min

Father’s Day is June 19 and you’re still empty-handed, and unless you’re 8 years old, it’s no longer cute or acceptable to turn up with a handmade coupon book. For the golfing dadIf your dad is an avid golfer, an upgrade to his typical apparel is a solid gift choice. For the dad who loves long walksIf dad’s shoe collection is looking a little tired, consider a pair of Birkenstocks. And just in time for the big day, you can get a digital gift card delivered right to his inbox. For the dad who’s the life of the partyThe “king of all coolers” is how Los Angeles-based stylist Alison Deyette describes Yeti’s UV-resistant Roadie 24 Hard Cooler, which makes the polyethylene beverage tote a shoo-in for the best last-minute Father’s Day gift.

Persons: Sarah Grossbart, We’ve, here’s, K, Frank Gehry, Madeleine Albright, Condoleezza Rice, you’ll, Royce, that’s, he’s, Alex Mill, it’s, Warby Parker, Stan Smiths, you’re, Nordstrom, Alison Deyette, “ Severance, Lindsay Roberts Schey, Massager, Roberts, —, who’s, Dan Ariely, Idris Elba, Mindy Kaling, ”, Roberts Schey, Deyette, mignon, ribeye, Ogata, Roberts Shey, Madeline Diamond, Leslie Yazel Organizations: Sporting Goods, Ping, Dick’s Sporting Goods, Nordstrom, Boston, Marine, Adidas, Smart, Club, Craft Beer, Duke University, Hulu, Netflix Locations: U.S, inbox, Los Angeles, Kobe

☆ Loving trainers: JD Sports' profit to top 1 billion pounds
▼ + stars: | 2023-05-17 | by ( James Davey | ) www.reuters.com time to read: +2 min

SummarySummary Companies Underlying profit in 2022-23 was 991.4 mln stgSales up over 15% in first 13 weeks of new yearLONDON, May 17 (Reuters) - JD Sports Fashion (JD.L) said on Wednesday it expected profit to exceed 1 billion pounds ($1.3 billion) for the first time this year as demand for trainers, joggers and hoodies from its younger shoppers keeps growing. For the first 13 weeks of its new year, JD posted organic sales growth of more than 15%. Shares in the group have increased 30% so far this year, giving it a market capitalisation of 8.8 billion pounds, more than the market value of supermarket Sainsbury's and Marks & Spencer - two stalwarts of British retailing. For its last financial year ending Jan 28, it reported profit before tax and exceptional items of 991.4 million, up from 947.2 million pounds in 2021-22. For 2023-24 it forecast 1.03 billion pounds.

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