Temu was among the fastest-growing large websites in the US last year, according to a new analysis by Similarweb.
When considering only websites with more than 10 million monthly visits, Temu came in second only to OpenAI, which saw its traffic grow by 2,690% in 2023 as AI exploded into the mainstream.
The ad intelligence company told Modern Retail that Temu spent an estimated $517 million on US ads between September and December 2023.
AliExpress, the Alibaba-owned online marketplace, was in third place behind Temu with year-over-year traffic growth of 290%.
AliExpress was launched in 2010 but still saw significantly less traffic than Temu in 2023, with an average of about 24.2 million monthly visits.
Persons:
Temu, David Carr, AliExpress, Carr
Organizations:
Pinduoduo Holdings, Business, Modern, Duo Security
Locations:
Boston, China