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☆ Twitter X logo: Elon Musk rebrands social media platform
▼ + stars: | 2023-07-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —In a radical rebranding, Twitter owner Elon Musk has replaced Twitter’s iconic bird logo with X.Musk made the shock announcement of his plans early Sunday. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. Twitter had 238 million active users prior to being taken private by Musk in October 2022. Musk explained his approach to free speech by saying: “Is someone you don’t like allowed to say something you don’t like?

Persons: Elon Musk, Musk, X.com, ”, “ adieu, Mary ”, Twitter's, David Odisho, Linda Yaccarino, Twitter, Mills, Adam Mosseri Organizations: New, New York CNN, Twitter, Facebook, SpaceX, Tesla, Defamation League, Free Press, GLAAD, Meta Locations: New York, Twitter's San Francisco

☆ Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night
▼ + stars: | 2023-07-24 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +2 min

Twitter's new "X" logo was projected over its San Francisco headquarters two hours after midnight. Some of Musk's other big product launches have been riddled with misfires and blunders. In a strange nocturnal display, Twitter's new logo lit up the facade of the company's San Francisco headquarters a few hours after midnight. At around 2 a.m. EST on Monday, Twitter CEO Linda Yaccarino gave the world the new X logo: "Lights. Shortly after the imagery was splashed on the building's facade, Twitter user @nearcyan posted a picture appearing to show people gathered outside the headquarters.

Persons: Linda Yaccarino, Elon Musk, Florida Governor Ron DeSantis's, Tucker Carlson, puller Organizations: San, Florida Governor, Twitter, Fox News Locations: San Francisco, Florida

And Twitter's cash flow has been negative as a result of that and its heavy debt load. Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter's original, and once fiercely loyal, user base. The billionaire Musk said in a Sunday post he wanted to change Twitter's logo and polled his millions of followers whether they would favor changing the site's color scheme from blue to black. Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022. In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.

Persons: Elon Musk, Mike Proulx, Forrester, Musk, Dado Ruvic, adieu, Linda Yaccarino, Twitter, Dogecoin's Shiba, Mrinmay Dey, Rishabh, William Mallard, Jan Harvey, Cynthia Osterman, Diane Craft Organizations: Twitter Inc, REUTERS, Twitter, X Corp, Thomson Locations: Bengaluru

☆ We tested it and Elon Musk is right: Twitter no longer responds to our emails with a poop emoji
▼ + stars: | 2023-07-21 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +2 min

Twitter has responded to all press inquiries with a single poop emoji since March. Elon Musk tweeted that going forward, Twitter would instead respond with a "We'll get back to you soon" infinite loop. It's the end of an era: Twitter no longer auto-replies to press emails with a single poop emoji. Twitter started the poop emoji auto-reply in March, months after Musk took over the company and executed widespread layoffs that included nearly the entire communications department. Musk tweeted that the new response would be played on an "infinite loop."

Persons: Elon Musk, Musk, Linda Yaccarino, It's, NBCUniversal, Twitter, Mark Zuckerberg, Kylie Kirschner Organizations: Twitter, Morning, Bloomberg, San Francisco Locations: San

☆ US startups are having a bad year. Relief isn’t coming
▼ + stars: | 2023-07-18 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

Across the country, in Silicon Valley, the situation isn’t quite as good. For decades Silicon Valley has been a dominant contributor to the US economy and an integral part of the country’s culture. Bankruptcy filings…less so.”Pitchbook and The National Venture Capital Association’s most recent report on the industry also takes a pessimistic view of the situation. What it means: While startups are certainly far from extinct, there has been a serious culling in Silicon Valley that will likely continue on for some time. Just 19% of venture capital deals were made with startups based in the Bay Area this year; that’s down from 22% in 2020.

Persons: haven’t, Tom Loverro, IVP, Pitchbook, ”, dealmakers, Goldman Sachs, Morgan Stanley, they’ll, they’re, Elizabeth Warren, Tesla, Elon Musk, Ramishah Maruf, Elon, “, ” Warren, funneling Tesla, Warren, Gary Gensler, Linda Yaccarino, Musk, CNN’s Justin Gamble, Bill Clinton, Jonah Bryson, “ We’ve, Michael D, Smith Organizations: CNN Business, Bell, New York CNN, Apple, Microsoft, Venture, National Venture Capital, Goldman, Center for Research, Bank, SEC, Twitter, Securities and Exchange, AmeriCorps, CNN Locations: New York, Silicon Valley, Silicon, Massachusetts, America

☆ Elon Musk's stress-tests: The Tesla CEO has an approach for picking leaders and sussing out anyone 'bullshitting' him, biographer says
▼ + stars: | 2023-07-18 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

Walter Isaacson said Elon Musk uses multiple tactics when it comes to selecting leaders. He also likes to use skip-level meetings to chat with workers lower on the corporate ladder, Isaacson said. Elon Musk has a special intuition or "neural network" when it comes to picking leaders at his companies, the billionaire's biographer Walter Isaacson said. The biographer said Musk is likely to use skip-level meetings during big projects or ahead of major company events, like a SpaceX Starship test. Musk and spokespeople for SpaceX and Tesla did not respond to a request for comment.

Persons: Walter Isaacson, Elon Musk, Isaacson, Musk, Zilis —, —, Linda Yaccarino, hasn't, it's, CNBC's, he's, Tesla Organizations: Morning, SpaceX, Twitter, Tesla

☆ Twitter CEO Linda Yaccarino takes a second away from the Twitter and Threads rivalry to show she's an Ed Sheeran and Eminem fan
▼ + stars: | 2023-07-18 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Linda Yaccarino commented on a video of Ed Sheeran's concert that featured Eminem on Twitter. The Twitter CEO has previously posted pictures with celebrities like Miley Cyrus and Rami Malek. She's recently been busy as Twitter's competition with rival platform Threads has been heating up. The competition between Twitter and Threads is becoming more intense but Twitter CEO Linda Yaccarino still had a moment to rave about an Ed Sheeran concert that took place on Saturday. Meta CEO Mark Zuckerberg recently launched his text-based social media platform, Threads, which has been dubbed a Twitter copycat by Musk.

Persons: Linda Yaccarino, Ed Sheeran's, Eminem, Miley Cyrus, Rami Malek, She's, Ed Sheeran, Sheeran, Yaccarino, Elon Musk, Mark Zuckerberg Organizations: Twitter, Morning, Zuckerberg Locations: Detroit

☆ Meta rolls out first feature update to Threads since launch earlier this month
▼ + stars: | 2023-07-18 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +1 min

Instagram Threads, the Twitter clone that Meta launched two weeks ago, is being updated to include new features, including a follows tab. Cameron Roth, a software engineer for Instagram, shared a Threads post on Tuesday, announcing additions to the app as part of an update to Apple's iOS. Roth said that the iOS update includes some software bug fixes and loading improvements. In a separate Threads post on Tuesday, Roth said regarding the update that users "may need to restart your app to see some of these or otherwise wait until the end of the day!" WATCH: Threads is the perfect situation at the perfect time for Meta

Persons: Meta, Cameron Roth, Roth, Elon Musk, Linda Yaccarino Organizations: Meta, Twitter, CNBC

☆ Elizabeth Warren asks SEC to investigate Tesla
▼ + stars: | 2023-07-17 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +3 min

New York CNN —Democratic Senator Elizabeth Warren asked the SEC to investigate Tesla and its board of directors to determine whether they violated securities laws after CEO Elon Musk took over Twitter last year. Warren wrote that that disorder has spilled over into Musk’s management of one of the most influential electric car companies in the United States. “Tesla is publicly owned, and Mr. Musk and the Board have responsibilities to shareholders and the public in their management of the company,” Warren wrote. “These close relationships may explain the board’s persistent inability or unwillingness to address the concerns posed by Mr. Musk’s actions,” Warren wrote. Last December, the Democratic senator wrote Tesla shareholders may be hurt by its CEO’s ownership of Twitter in a letter to company chair Robyn Denholm.

Persons: Elizabeth Warren, Tesla, Elon Musk, Elon, “, ” Warren, funneling Tesla, Warren, Gary Gensler, Linda Yaccarino, Musk, Cathie Wood, “ Mr, Tesla’s, –, It’s, Robyn Denholm, missive Organizations: New, New York CNN, Democratic, SEC, Twitter, Securities and Exchange, Oppenheimer, Co, Wall, Audi, GM, Tesla, CNN Locations: New York, Massachusetts, United States

☆ Elizabeth Warren urges SEC to investigate Tesla over Twitter ties, corporate governance
▼ + stars: | 2023-07-17 | by ( Lora Kolodny | ) www.cnbc.com time to read: +2 min

Sen. Elizabeth Warren, D-Mass., sent a letter urging the U.S. Securities and Exchange Commission to investigate Tesla and its board of directors over possible "conflicts of interest, misappropriation of corporate assets, and other negative impacts to Tesla shareholders" related to CEO Elon Musk's Twitter takeover. The take-private deal included $13 billion in debt, and Musk reportedly sold billions of dollars worth of his Tesla shares to finance the transaction. In recent weeks, Musk appointed Linda Yaccarino, who previously ran global advertising for Comcast's NBCUniversal, to the role of Twitter CEO. Her hiring stirred hope that Twitter's beleaguered advertising business would soon recover and that Musk would return to focus on Tesla and SpaceX. Tesla is scheduled to report its second-quarter earnings after the bell on Wednesday of this week.

Persons: Elon Musk, Finances Bruno Le Maire, Sen, Elizabeth Warren, Tesla, Elon, Gary Gensler, Warren, Robyn Denholm, Musk, Linda Yaccarino, Comcast's, Yaccarino Organizations: French, Finances, Chateau, U.S . Securities, Exchange Commission, Twitter, SEC, CNBC, Public Affairs, Tesla, SpaceX Locations: Versailles, Paris

☆ Elon Musk says Twitter's ad revenue drops 50% and cash flow is negative
▼ + stars: | 2023-07-15 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +2 min

New York CNN —Elon Musk disclosed on Twitter Saturday that, due to a 50% drop in advertising revenue and a “heavy debt load,” the platform still has a negative cash flow. Ad revenue has been a contentious issue and an uphill battle for the site, after hordes of advertisers fled after Musk took over. The New York Times reported that Twitter’s US advertising revenue from the five weeks from April 1 to the first week of May was down 59% year-over-year, citing an internal presentation. “It’s definitely been extremely difficult,” Musk said in Twitter Spaces livestream event Musk hosted with Robert F. Kennedy, Jr last month. On Thursday, Twitter announced content creators would be able to get a slice of the site’s ad revenue, seemingly to encourage more creators to join the site.

Persons: New York CNN — Elon Musk, Musk, Linda Yaccarino, “ It’s, ” Musk, Robert F, Kennedy, Jr, it’s, Andrew Tate, “ Organizations: New, New York CNN, Twitter, BBC, The New York Times, CNN Locations: New York, Romania

July 15 (Reuters) - Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June. "Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet replying to suggestions on recapitalization. It is unclear what time frame Musk was referring to by the 50% drop in ad revenue. He has said Twitter was on track to post $3 billion in revenue in 2023, down from $5.1 billion in 2021. On Thursday, Twitter said that select content creators will be eligible to get a part of the ad revenue the company earns in an attempt to draw more content creators to the site.

Persons: Elon Musk, Musk, Twitter, Linda Yaccarino, NBCUniversal, Yaccarino, Jahnavi, Grant McCool Organizations: Twitter, Musk, BBC, Thomson Locations: Bengaluru

"Need to reach positive cash flow before we have the luxury of anything else," Musk wrote in response to a tweet. Musk took over Twitter in October of last year in a deal valued at around $44 billion, including about $13 billion in debt. He also claimed at that time that the company was "roughly breakeven," and expected to become cash flow positive within the next quarter. A number of widely followed accounts on Twitter posted that they were dismayed they did not qualify to earn income from the program yet. It's not clear how much Twitter paid creators in total in this first round of payments.

Persons: Elon Musk, Porte, Alain JOCARD, ALAIN JOCARD, Musk, Linda Yaccarino, Comcast's NBCUniversal, NBCUniversal, Twitter, Andrew Tate —, Tate, influencers, Omar Qazi, Sawyer Merritt, Brian, Ed Krassenstein Organizations: SpaceX, Twitter, Porte de, Getty, BBC, CNBC, Internet Hall of Fame, of, X Corp Locations: Paris, AFP, Romania

☆ Andrew Tate, Ashley St. Clair, and Billy Markus are among the Twitter personalities who say they're getting thousands of dollars under the site's new ad-revenue program
▼ + stars: | 2023-07-14 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

In some cases, Twitter has told them to expect tens of thousands of dollars. Billy Markus, the creator of Dogecoin who has 2.1 million followers, tweeted on Thursday that he was getting $37,050. Several accounts connected to Musk were told they'd also be getting payments. Sawyer Merritt, a Tesla investor who posts regular commentary about Musk's businesses, tweeted that Twitter would pay him $6,465. "It makes a lot of cents to create here!," Twitter CEO Linda Yaccarino tweeted on Thursday after the program was announced.

Persons: they're, Andrew Tate, Elon Musk's, Billy Markus, Dogecoin, Brian, Ed Krassenstein, Ed, Ashley St, Claire, she'd, Ian Miles Cheong, Benny Johnson, he'd, Rogan O'Handley, Wokeness, Twitter, Musk, Zuby, they'd, Jonas Lismont, Sawyer Merritt, podcaster Jason Calacanis, Linda Yaccarino Organizations: Morning, Twitter, Meta Locations: Romania

When asked to recount the events of June 4, 1989, the chatbot rebooted itself. On Taiwan, Ernie did not pull any punches:The People’s Liberation Army is ready for battle, will take all necessary measures and is determined to thwart external interference and “Taiwan independence” separatist attempts. According to historical records, Louis XV often uttered this phrase when he ruled France at the end of the 18th century. OpenAI released a plug-in this year that enabled its chatbot to surf the web through Microsoft’s Bing. researchers have used to gauge a chatbot’s human-level intuitions:“Here we have a book, nine eggs, a laptop, a bottle and a nail.

Persons: Ernie, chatbot, Vladimir V, Putin, “, ChatGPT, crackdowns, ”, Louis XV, Jean, Jacques Rousseau, Marie Antoinette, Linda Yaccarino, Jack Dorsey, OpenAI, Microsoft’s Bing Organizations: People’s, Army, Baidu, Twitter Locations: United States, Taiwan, Ukraine, Russian, Russia, France, French

☆ As Twitter continues to implode, advertisers pin their hopes on Threads
▼ + stars: | 2023-07-12 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +8 min

Advertisers are eagerly watching how Meta's new Threads messaging app develops over the next few months as they look for a new social channel to reach consumers while Twitter continues to struggle. Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said. Although it was easy for current Instagram users to create Threads accounts, he said, it's unclear how active they will be on the service. Since Threads is so new, it's unclear which kind of audience Threads is attracting, Tipograph said.

Persons: Natasha Blumenkron, Elon Musk, Blumenkron, Adam Mosseri, Mosseri, Rachel Tipograph, MikMak, Linda Yaccarino, Tipograph, It's, I've, Tal Jacobson, Jacobson, Instagram's Mosseri, Brian Wieser, Wieser, Angelo Carusone, Instagram, Carusone, Musk, Nick Fuentes, antisemite, isn't Organizations: Twitter, CNBC, Tesla, Meta, Perion, Companies, Media Matters, America, Media, Free Press, Tech, Facebook Locations: Instagram

☆ Elon Musk reportedly wants new features for Twitter as Threads rivalry heats up
▼ + stars: | 2023-07-12 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Twitter is facing competition from Meta's new Twitter clone called Threads. Elon Musk might be starting to feel the heat of Mark Zuckerberg's new Twitter clone, Threads. According to Platformer's Zoë Schiffer, the Tesla CEO sent an email telling staff that Twitter needs to launch better features faster than ever. The Twitter clone has benefitted from its link to Instagram, which allows it to access the app's 2 billion-plus user base. Over at Twitter, Musk and new CEO Linda Yaccarino have been trying to play down reports that Twitter's traffic has taken a recent hit.

Persons: Elon Musk, Platformer's Zoë Schiffer, Elon, Mark Zuckerberg's, Musk's, Meta, Instagram, Adam Mosseri, Linda Yaccarino, Yaccarino Organizations: Twitter

☆ Even Twitter employees are signing up to Mark Zuckerberg's Threads, report says
▼ + stars: | 2023-07-12 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Even Twitter employees apparently can't resist signing up for Meta's hot new app Threads. According to an analysis by The Daily Beast, at least 31 Twitter staffers signed up to Threads. Former Twitter employees have also been turning up on the new platform. Even Twitter employees apparently can't resist signing up for Meta's hot new app Threads. The publication selected a random sample of 133 Twitter employees identified by their LinkedIn pages and matched them to corresponding Threads accounts.

Persons: Esther Crawford, Crawford, Mark Zuckerberg's jibes, Linda Yaccarino Organizations: Daily, Twitter, Elon

☆ Elon Musk Hasn't Killed Twitter, He's Just Made It Irrelevant
▼ + stars: | 2023-07-12 | by ( Linette Lopez | ) www.businessinsider.com time to read: +13 min

It's been less than a year since he bought it, and Elon Musk's Twitter is already well on its way to suffering a fate worse than death — irrelevance. How you do a turnaroundIn the early days of Musk's Twitter takeover, I told you he was overpaying for the company. Unfortunately for Twitter, Musk is not a traditional turnaround guy. Maybe, to Musk, that's a crusade worth sacrificing the very thing that makes Twitter special. Maybe this is the site Musk wanted in the first place.

Persons: It's, Elon, irrelevance, Musk, Ron DeSantis, Rihanna, Mark Zuckerberg's Meta, Alexandria Ocasio, Cortez, Jennifer Lopez, Steph Curry, Donald Trump's, he's, tweeting, Vicki Bryan, Bond Angle, Goldman Sachs, Twitter hadn't, Linda Yaccarino, That's, Bryan, Morgan Stanley, what's, Jack Dorsey, —, Instagram, Lina Khan, hasn't, Meta, Zuckerberg, he'll, Linette Lopez Organizations: Elon Musk's Twitter, Gov, Twitter, Super, Metropolitan Transportation Authority, MTA, Oracle, Google, Fidelity, Wall Street, Pew Research, Pew, Federal Trade Commission, Meta Locations: Florida, Alexandria, New York

☆ Even Meta and Twitter employees are surprised by the fast growth of the new Threads app
▼ + stars: | 2023-07-11 | by ( Kali Hays | ) www.businessinsider.com time to read: +6 min

Meta employees had relatively low expectations for Threads, the text-based Instagram offshoot that was released Wednesday evening to compete with Twitter. Even Twitter employees were not particularly worried about yet another competitor showing up. He said in his Threads post that the growth was "insane." Threads is 'serious competition'A private worker poll on Blind seen by Insider showed that nearly 70% of about 200 Twitter employees responded "yes" to the prompt "Threads, RIP Twitter?" Meanwhile, remaining Twitter employees are "just trying to keep their heads down and work on payments and video," one of the people familiar with the company said.

Persons: Adam Mosseri, Elon Musk, Mark Zuckerberg, Mosseri, I'd, Zuckerberg, Musk, tweeting, Linda Yaccarino, Yaccarino, Mark Mahaney, Mahaney Organizations: Meta, Twitter, Facebook, Elon, Evercore ISI Locations: China, jumpstart

☆ Twitter CEO says platform had its 'largest usage day' in 5 months amid reports users are flocking to Threads
▼ + stars: | 2023-07-11 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Twitter CEO Linda Yaccarino said the platform had its "largest usage day" in five months. The Twitter higher-ups appear to be concerned by the rapid popularity of Threads. Twitter CEO Linda Yaccarino said Monday that last week saw the platform's "largest usage day" since February. That appeared to be a taunt aimed at Threads, the Twitter competitor app released by Meta last Wednesday which is estimated to already have reached 100 million users. This week, Musk tweeted "Zuck is a cuck" and proposed a "literal dick measuring contest."

Persons: Linda Yaccarino, Cloudflare, Elon Musk, Insider's Nathan McAlone, Mark Zuckerberg, Musk, Zuckerberg, Twitter Organizations: Twitter, Meta, CNBC, iOS Locations: Similarweb

☆ Twitter's desktop app sees surge in outages as Meta's Threads takes off
▼ + stars: | 2023-07-07 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +1 min

In this photo illustration, Threads logo seen displayed on a smartphone with the Twitter profile of Elon Musk in the background. Twitter is experiencing a wave of outages just as Meta's brand new rival Threads service is racking up tens of millions of signups. Many Twitter users have reported outages over the past 24 hours, with problems seemingly skyrocketing around 9:30 a.m. About 70% of the Twitter outages appear related to its desktop service, Downdetector noted. Meanwhile, the Threads app has recorded 70 million signups just a day after its official release as of Friday morning, Meta CEO Mark Zuckerberg wrote in a Threads post.

Persons: Elon Musk, Downdetector, Mark Zuckerberg, Zuckerberg, Linda Yaccarino Organizations: Elon, Twitter, Meta

☆ Musk and Zuck promised us a cage fight, but what we've got are 2 reply guys trading petty jabs
▼ + stars: | 2023-07-07 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Elon Musk and Mark Zuckerberg remain at each others' throats following the launch of Threads. The squabble has ramped up a notch after Twitter threatened to take Meta to court over Threads. It's getting a bit pitiful for Elon Musk and Mark Zuckerberg as their feud continues to escalate, following the launch of Threads. In Musk's case, Twitter CEO Linda Yaccarino should bring a level-headedness that her colleague is clearly lacking. These include hashtags, a "following" feed, and a messaging function, which means Threads is still a skeletal project.

Persons: Elon Musk, Mark Zuckerberg, haven't, Musk, Alex Spiro, Zuckerberg –, Meta, Andy Stone, Sheel Mohnot, Zuckerberg, Zuck, who's, He's, Alex Heath, Linda Yaccarino, Adam Mosseri, Mosseri Organizations: Meta, Twitter, UFC Locations: San Francisco

☆ Meta's Threads swiftly signs up 30 million users, in clear threat to Musk-owned Twitter
▼ + stars: | 2023-07-06 | by ( Aditya Soni | ) www.reuters.com time to read: +5 min

Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users. Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk's buyout. THREADS HAS CERTAIN LIMITATIONSMeta's Threads app logo is seen in this illustration taken July 4, 2023. Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Persons: Zuckerberg, Elon Musk, Mark Zuckerberg, Twitter's, Jasmine Enberg, Twitter, Meta, Niklas Myhr, Jack Dorsey, Bluesky, Dado Ruvic, hasn't, Marques Brownlee, Linda Yaccarino, Musk, Pinar Yildirim, Aditya Soni, Yuvraj Malik, Bansari Mayur, Akash Sriram, Shounak Dasgupta Organizations: Meta, Twitter, Intelligence, Chapman University, REUTERS, Facebook, University of Pennsylvania's Wharton, Thomson Locations: Las Vegas, Bengaluru

☆ Threads: Everything to know about Instagram's app to rival Twitter
▼ + stars: | 2023-07-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Frequent technical issues and policy changes have sent some noteworthy Twitter users heading for the exits. For Meta, Threads could be a way of eking additional engagement time out of its massive existing user base.

Persons: Elon Musk, Meta, ”, Mark Zuckerberg, it’s, Musk, ” Zuckerberg, hasn’t, Linda Yaccarino, “, Adam Mosseri, Zuckerberg Organizations: New, New York CNN, Facebook, Wednesday, Twitter, Elon, Apple, Meta Locations: New York, Instagram

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