CNN —Apple announced its second product event of the season, a month after introducing its new iPhone 15 lineup.
The tagline for the event – “scary fast” – is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as Halloween.
The company is expected to show off new iMac computers boasting the new powerful chipset in a move that should also boost Mac sales.
The 24-inch iMac is expected to get the M3 chip at Apple’s event this year.
Last month, Apple unveiled its iPhone 15 devices with a slimmer design, a more-advanced main camera system, a customizable Action button, and USB-C charging.
Persons:
CNN —, Apple
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CNN, CNN — Apple, Apple, Mac, IDC, Intel