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☆ Adidas signs $1.2 billion partnership with Manchester United
▼ + stars: | 2023-07-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Manchester United and Adidas are extending their apparel-sponsorship contract in a record-breaking £900 million ($1.2 billion) deal that lasts for another decade. Manchester United said on its website that the Adidas partnership has “excited fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favorite culturewear off of it” and that new deal “increases the focus” on its women’s team for new apparel. “We are extremely proud to announce the extension of the contract with Manchester United,” Adidas CEO Bjorn Gulden said. “Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.”Monday’s deal is a marked increase from the previous deal, which was worth around £750 million. Forbes ranks Manchester United as the world’s second most valuable team, assessing the 145-year-old team at to be worth $6 billion.

Persons: Bjorn Gulden, “, ”, Glazer Organizations: New, New York CNN, Manchester United, Adidas, British football, League, Nike . Manchester United, “ Adidas, Forbes Locations: New York, German

☆ Manchester United sign $1.1 bln Adidas kit deal for 10 years
▼ + stars: | 2023-07-31 | by ( ) www.reuters.com time to read: +2 min

[1/2] Manchester United's Mason Mount in a preseason friendly, Manchester United v Olympique Lyonnais, in Murrayfield Stadium, Edinburgh, Scotland, July 19, 2023 Action Images via Reuters/Lee SmithJuly 31 (Reuters) - Manchester United (MANU.N) signed a 900 million pound ($1.1 billion) deal with Adidas (ADSGn.DE) on Monday, renewing the English soccer club's partnership with its official kit supplier for 10 more years. Manchester United, whose U.S. owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions League this year after securing a top-four finish in the domestic league last season under manager Erik ten Hag. "The new deal increases the focus on the Manchester United women's team since their reintroduction in 2018," United said in a joint press release with Adidas. The new deal with Adidas, ahead of the 2023/24 Premier League season starting next month, will continue the partnership until June 2035, the northwest England-based club said. The original agreement with Adidas links a part of the yearly payments to the club's participation in the Champions League, according to the company's latest annual report.

Persons: Manchester United's Mason, Lee Smith, Erik ten Hag, Glazer, Qatar's Sheikh Jassim bin Hamad, Jim Ratcliffe, Bjorn Gulden, Yadarisa, Nivedita Bhattacharjee, Mark Potter Organizations: Manchester, Manchester United, Olympique Lyonnais, Adidas, soccer, Premier League, UEFA Champions League, Nike, Manchester United women's, Champions League, Champions, United, Thomson Locations: Murrayfield, Edinburgh, Scotland, Thani, British, England, Bengaluru

☆ Elon Musk reactivates Kanye West’s Twitter account following X rebrand
▼ + stars: | 2023-07-30 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +3 min

CNN —X, formerly known as Twitter, has reinstated Kanye West’s account on the social media platform. West will not be able to monetize his account, and no ads will appear next to his posts, the company told the Wall Street Journal on Saturday. The musician’s account was suspended in December for violating the platform’s rules on inciting violence. It’s not clear whether West submitted an appeal, or if something else prompted his account’s reactivation. CNN has reached out to Twitter and a representative for West but has not received a response.

Persons: Kanye, West –, Ye, West, David, Elon Musk, ”, Musk, It’s Organizations: CNN, Wall, Adidas, Twitter, West

☆ Elon Musk just reinstated Kanye West's Twitter, or X, account 8 months after ban for offensive tweets
▼ + stars: | 2023-07-30 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +2 min

Kanye West, legally known as Ye, has been reinstated on Twitter, or X as it is now known. West, known as Ye, was banned for a second time in December after a string of antisemitic remarks. Ye won't be able to monetize his account and ads won't be placed alongside his posts, reported the WSJ. According to the Wall Street Journal, Ye won't be able to monetize his account and advertisements will not be placed alongside his posts. Ye previously had his account restricted in October 2022 after making comments about Jewish people which breached the platform's guidelines.

Persons: Kanye, Ye, David . Ye, Alex Jones, Adolf Hitler, Elon Musk, X Organizations: Twitter, Service, Wall Street, Adidas Locations: West, Wall, Silicon

☆ Musk's X social media platform reinstates Kanye West's account
▼ + stars: | 2023-07-29 | by ( ) www.reuters.com time to read: +2 min

July 29 (Reuters) - Social media platform X reinstated account of Ye, the artist formerly known as Kanye West, on Saturday, after it was suspended nearly eight months ago because the rapper had violated the platform's rules prohibiting incitement to violence. Ye's account now shows his last post from Dec. 1, a day prior to when his account was suspended on platform X, the new name owner Elon Musk has given Twitter. Ye won't be eligible to monetize his account on X, and advertisements won't appear next to his posts, the Wall Street Journal reported on Saturday, citing the social media platform. The social media platform did not immediately respond to Reuters' request for comment. After Ye went on a string of antisemitic rants in interviews and on social media he lost his partnership with Adidas (ADSGn.DE) and Gap (GPS.N) for Yeezy products.

Persons: Ye, Elon Musk, David . X, Musk, Donald Trump's, Trump, Baranjot Kaur, Alistair Bell Organizations: Wall Street, Reuters, Twitter, Adidas, Thomson Locations: Bengaluru

☆ Adidas clearing out more Yeezy shoes in second release
▼ + stars: | 2023-07-28 | by ( Parija Kavilanz | ) edition.cnn.com time to read: 1 min

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SummaryCompanies Casino cut supermarket food prices by 10% on averagePARIS, July 27 (Reuters) - Cash-strapped retailer Casino (CASP.PA) swung to a loss of 233 million euros ($258.5 million) for the first half as falling sales and price cuts at its hypermarkets and supermarkets dented its core French business. The French retailer's group operating loss came after a profit of 166 million euros in the first half of 2022, with its operations in France posting a loss of 299 million euros. Consolidated group net sales fell 1.2% like for like in the second quarter to 5.5 billion euros, with retail sales in France down 4.2%. "We don't intend to go further," Lubek said when asked about possible further price cuts. Group net debt at end June-2023 was 6.1 billion euros against 6.0 billion at end June-2022.

Persons: Daniel Kretinsky, Jean, Charles Naouri, David Lubek, Lubek, France's, Dominique Vidalon, Kim Coghill Organizations: Casino, Finance, Consolidated, Thomson Locations: PARIS, French, France, Lincoln

☆ Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
▼ + stars: | 2023-07-27 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation. However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from. The crisis sapped the forward momentum of the emerging Web3 marketing landscape, where business leaders were eager to figure out how Bored Ape NFTs could translate to new channels to reach consumers. New tech for tech's sake is out of fashion; Web3 providers need to speak to the business problems that CMOs and their brands are facing. Moorut says that activewear and some luxury brands are among the most advanced with Web3.

Persons: Byron Sorrells, what's, Sorrells, Marija Zivanovic, Smith, Matt Moorut, Moorut, they're, Nike It's, Web3 activations, Ledger, Marie Laffont, they've Organizations: Dispatch, IEX Group, Apple, Gartner, Web3, Nike, Adidas, Lacoste

July 26 (Reuters) - German sportswear retailer Puma (PUMG.DE) on Wednesday said second-quarter sales grew by 11%, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe. "The macroeconomic environment and volatile retail demand remain challenging, particularly in North America and Europe, as recession risks weigh on consumer sentiment." Puma' sales came in at 2.12 billion euros ($2.34 billion) in the quarter, up from 2 billion a year earlier and above the 2.05 billion expected by analysts polled by Refinitiv Eikon. The company confirmed its full-year outlook for currency adjusted revenue growth in a high single-digit percentage rate, and an operating profit of between 590 million and 670 million euros. Operating earnings of 115 million euros for the quarter were down 21% from a year earlier but still above the 110 million expected by analysts.

Persons: Puma, Rihanna, Refinitiv Eikon, Linda Pasquini, Helen Reid, Milla Nissi, Jane Merriman Organizations: Puma, Super Team, Thomson Locations: Asia, Europe, North America, China, Frankfurt, Gdansk, London

☆ Want to start a side hustle selling on Amazon? An e-commerce expert shares his top advice for beginners, including how to select a product and where to spend your first $1,000.
▼ + stars: | 2023-07-26 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +11 min

If you're looking to make extra money on the side, selling products on sites like Amazon is one way to go. "We are essentially the plumbing for e-commerce brands that help get their product manufactured in Asia and keep their businesses running," he told Insider. Insider spoke to Walter about what successful e-commerce companies are doing right — and how anyone can launch one and start making money selling online. Once you actually start profiting from your first product — in this example, the bluetooth headphones — then you can start getting more creative, he noted. "If you're thinking about starting a brand, don't even consider starting a brand that you're going to be fulfilling yourself.

Persons: Tyler Walter, It's, Walter, They've, You've, you've, NurPhoto Organizations: Nike, Adidas, Walmart Locations: Asia, China, Vietnam, Thailand, Malaysia, Taipei, Taiwan, Orlando

☆ I'm a 22-year-old who made nearly $100K in revenue on Depop last year. Here's how I did it and my secret tips to sell successfully.
▼ + stars: | 2023-07-26 | by ( Aria Yang | ) www.businessinsider.com time to read: +7 min

Theresa Sobocinski is a 22-year-old product designer who made nearly $100K a year on Depop. She says few people know that constantly refreshing items on Depop is crucial to boosting sales. In that situation, you'll need to refresh to get it back up on the feed. If I'm selling a top, I'll usually pair it with a nice skirt or whatever looks good with the top. But you don't really need experience selling on other platforms to start a Depop.

Persons: Theresa Sobocinski, Poshmark, anyone's, Depop, what's, you've, Aria Yang Organizations: Service, Tiger, Adidas Locations: Depop, Wall, Silicon, Europe, It's

Puma is likely to benefit less from the trend than Adidas because its terrace range doesn't have as much name recognition, said Adam Cochrane, analyst at Deutsche Bank. Investors will be pushing Puma and Adidas on broader strategies to navigate weak consumer demand at second-quarter results on July 26 and Aug. 3 respectively. Adidas, however, has got a big boost from selling some of its stock of discontinued Yeezy shoes. On Monday it slashed its expected 2023 operating loss to 450 million euros from 700 million euros, citing unexpectedly strong Yeezy sales. "However, the cost to compete for sportswear brands is very high, and barriers to entry are low, making retailers quite vulnerable to 'boom and bust' cycles as trends change," said Aubin.

Persons: Benoit Tessier, Adam Cochrane, it's, Robert Schramm, Fuchs, Janus Henderson, Bjorn Gulden, Edouard Aubin, Morgan Stanley, Aubin, Helen Reid, Linda Pasquini, Susan Fenton Organizations: Adidas, REUTERS, Puma, Nike U.S, Nike, Google, Deutsche Bank, Investors, Defamation, Thomson Locations: Lafayette, Paris, France, U.S, China, North America, London, Gdansk

☆ Adidas up 6% after trimming 2023 loss forecast on strong Yeezy inventory sales
▼ + stars: | 2023-07-25 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

A fashion week guest seen wearing red Adidas yeezy shoes, outside paul and joe during London Fashion Week September 2022 on September 17, 2022 in London. German sportswear giant Adidas on Monday said it expects a significantly smaller operating loss for the year after recording better-than-expected early sales of its Yeezy stock, which it is offloading after cutting ties with collection creator Ye. The company also reported a slight outperformance in the underlying Adidas business and said it still expects underlying operating profit, excluding one-offs related to Yeezy and a wider ongoing strategic review, to roughly break even for the year. "If successful, potential future Yeezy drops would further improve the company's results," Adidas said in a statement, refering to further releases of existing inventory. That left the question of what the company would do with its existing Yeezy stock.

Persons: paul, Ye, David Swartz Organizations: Adidas, London, Defamation League, Keeta Floyd Institute for Social Locations: London, €

☆ Want an authentic Lionel Messi Inter Miami kit? You’ll have to wait until October
▼ + stars: | 2023-07-25 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —It’s easy to watch Lionel Messi play in the United States, but dressing like him is a bit more difficult. Fans hoping to purchase an authentic Inter Miami jersey featuring its newest star’s name will have to wait until mid-October (notably, that’s when the Major League Soccer season ends). Shortly after Messi announced his intention of coming to the US in June, online retailer Soccer.com said that it sold six months’ worth of generic Inter Miami jerseys in one day, and they’re still sold out. Messi maniaMessi’s first appearance with Inter Miami ended with him scoring the game-winning goal in extra time. His signing is also expected to be a boon for Apple’s nascent streaming package, MLS Season Pass.

Persons: New York CNN —, Lionel Messi, “, Messi, Soccer.com, they’re, Nathan Ray Seebeck, ” Billy Lalor, won’t, Lalor, ” It’s, Messi’s, ” Messi’s Organizations: New, New York CNN, Inter Miami, Major League Soccer, Adidas, MLS, Florida, USA, Sports, Reuters, CNN, Messi, FIFA, Apple TV, Sports Business, Atlanta United, Inter Miami’s Locations: New York, United States, Argentina

☆ Strong leftover Yeezy sales could reduce Adidas’ expected operating loss
▼ + stars: | 2023-07-24 | by ( Ellie Stevens | ) edition.cnn.com time to read: +1 min

CNN —Strong sales of leftover Yeezy inventory is helping Adidas recoup some of its losses. Recent sales of the shoes left over from the abandoned collaboration with Ye, the rapper formerly known as Kanye West, should reduce Adidas’ expected operating loss to $498.3 million, the company said in a statement on Monday. Adidas announced some of their Yeezy inventory was available for sale in a statement in May. In addition to the lower operating loss, the potential write-off for remaining Yeezy inventory decreased to $443 million. These sales only included some of Adidas’ Yeezy leftover inventory, and the company said in the statement this may be the first of many for the discontinued shoe.

Persons: CNN —, Ye, Scott Olson, “, Bjørn Gulden Organizations: CNN, Adidas, Getty

☆ Adidas swamped with $565 mln in orders for unsold Yeezy shoes- FT
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +2 min

July 24 (Reuters) - Adidas (ADSGn.DE) got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times reported on Monday. Adidas stopped selling Yeezy shoes from its defunct partnership with Ye in October after the rapper formerly known as Kanye West made a series of antisemitic comments. Adidas declined to comment saying it was in a "quiet period" ahead of its quarterly results due Aug. 3. Adidas Yeezy shoes are seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, U.S., October 25, 2022. Adidas had forecast a loss this year before announcing its intentions to sell leftover Yeezy stocks.

Persons: Ye, Kanye, Kanye West, Shannon Stapleton, Bharat Govind Gautam, Juby Babu, Savio D'Souza, Nivedita Organizations: Adidas, Financial Times, REUTERS, Thomson Locations: Garden City , New York, U.S, China, Bengaluru

☆ Adidas sees smaller 2023 loss thanks to Yeezy sales
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +2 min

The German company had previously forecast a full-year operating loss of 700 million euros. Operating profit for the second quarter was 176 million euros, down from 392 million a year earlier. Adidas said the potential impact of a Yeezy stock write-off was now 400 million euros, down from 500 million euros expected previously. The shoes' popularity has endured despite Ye's public pronouncements, with Yeezy shoes selling at high premiums on resale sites. Adidas said the rest of its business also did "slightly better than expected" in the second quarter.

Persons: Ye, Bjorn Gulden, Helen Reid, Thomas Escritt, Jan Harvey, Susan Fenton Organizations: Adidas, Kanye, Defamation League, Thomson Locations: BERLIN

☆ Cadella Marley: Bob Marley instilled a love of football in his daughter. Now she’s changing the lives of women and girls in Jamaica
▼ + stars: | 2023-07-22 | by ( Matias Grez | ) edition.cnn.com time to read: +12 min

“I’m reading it … I’m like: ‘Wait, Jamaica has a women’s football team? Six years earlier, in 2008, underfunding had led to the Jamaican Football Federation (JFF) disbanding the women’s national team program. The women’s team disbanded again in 2016, but Marley never wavered in her commitment to the program. Marley’s work has helped not only improve standards and conditions for players, but also helped shift the country’s attitude towards the women’s national team. Qualifying to the knockouts will be difficult, but more history, this time a first Women’s World Cup win, is a real possibility.

Persons: Bob Marley, Cedella, “ Daddy, ” Marley, “, Ziggy, Steve, Pelé, Cadella, Joe Maher, underfunding, Marley, Ziggy Marley, Damien, –, Cedella Marley, Angela Weiss, ’, Havana Solaun, Khadija ‘ Bunny ’ Shaw, Jamaica's Khadija Shaw, Alfredo Estrella, Hue Menzies, Michael Ricketts, ”, Chinyelu Asher, ’ ” Asher, Asher, Bob Marley's, hasn’t, “ I’d, England’s Lionesses, I’ve, Bob Marley Foundation “, “ It’s Organizations: CNN — Football, CNN Sport, Soccer, Jamaican Football Federation, women’s, Bob Marley Foundation, Jamaica's, Getty, Ajax, Adidas, Friendship Sports, Havana, Manchester City, Super League, CNN, ” Reuters, Jamaica Locations: Jamaica, Caribbean, Amsterdam, Netherlands, Australia, New Zealand, Italy, Brazil, AFP, United States, France, Panama, Fort Lauderdale , Florida, Costa Rica, Kingston , Jamaica

☆ Barbenheimer Memes Are an Art Form All Their Own - The New York Times
▼ + stars: | 2023-07-22 | by ( Elizabeth Spiers | ) www.nytimes.com time to read: +2 min

Did the world need Arizona Iced Tea-branded Adidas sneakers marketed for 99 cents? Did they attract so many potential buyers that the New York Police Department had to shut the sale down at the pop-up store selling them? The “Barbie” marketing team absolutely understands this, and the absurd brand-collaboration drops have spread with the speed of the 1854 cholera outbreak in London. There’s a real-world Barbie dream house on Airbnb, Barbie Krispy Kreme doughnuts, Barbie rugs and a Barbie Xbox. Surprisingly, there is no Barbie Pepto Bismol, which seems like a natural fit in terms of existing I.P.

Persons: Robert Oppenheimer, Taylor Swift, Barbie, There’s, Oppenheimer, Barbie ”, “ Oppenheimer, launders Organizations: “ Raiders, Adidas, New York Police Department Locations: Arizona, London

☆ Global retailers cash in on Barbie movie craze
▼ + stars: | 2023-07-21 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

REUTERS/Arriana McLymoreJuly 21 (Reuters) - Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on Friday's Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe. Mattel says the Barbie movie is expected to boost global sales of Barbie dolls, which declined last year from record growth during the pandemic. A Gap Barbie hoodie for women was available only in size XXS online, while a pair of Barbie Crocs, priced at $59.99 - $10 more than normal Crocs - was sold out on the Crocs website. Luggage brand Beis had a waiting list for all three sizes of suitcases in a Barbie pink, priced at a premium to its usual colour range. Walmart pitched Barbie dolls in varying skin tones and hairstyles at $45 to collectors.

Persons: browses, Arriana, Friday's, Barbie, Jo Ashdown, Ryan Gosling, Ken, Zara Barbie, hoodie, Barbie Crocs, Barbie toothbrushes, James Zahn, that's, Helen Reid, Savyata Mishra, Siddharth Cavale, Nick Zieminski Organizations: REUTERS, Mattel, WPP, Walmart, Hyatt Hotels, Hilton, Thomson Locations: Zara's Soho, New York City, U.S, Bogota, Colombia, Kuala Lumpur, Malaysia

☆ Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection
▼ + stars: | 2023-07-20 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Adidas is now asking West to return $75 million of marketing funds, per Bloomberg. The rapper previously said he spent $50 million of marketing money on his gospel choir tour. It relates to a marketing fund that was worth $100 million a year, according to court documents seen by Insider. Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the companies "mishandled virtually all of the marketing funds," by failing to keep it separate and spending on unauthorized purposes, per Bloomberg. In a 2020 interview on Nick Cannon's podcast, Ye said that he spent $50 million of Yeezy marketing funds on Sunday Service — his gospel choir tour that included flights to Jamaica for 120 people.

Persons: Kanye, West, Ye, Nick Cannon's, Valerie Caproni, — Organizations: Kanye West, Adidas, Bloomberg, Service Locations: Wall, Silicon, Jamaica

☆ Inter Miami owner expects Lionel Messi signing to double revenues and franchise value over the next year
▼ + stars: | 2023-07-18 | by ( Jessica Golden | ) www.cnbc.com time to read: +1 min

watch nowMajor League Soccer's hottest new star is already paying off for Inter Miami. All-time soccer great Lionel Messi's arrival is expected to double the club's revenues over the next 12 months, its managing owner Jorge Mas told CNBC's "Halftime Report." The Argentina national and former Barcelona star joined Inter Miami on Monday. "When we got into the project of Inter Miami, we really did it wanting to be the premier platform for football in the United States," Mas said. Supporters of Argentinian soccer player Leo Messi gather outside the Inter Miami DRV Pnk Stadium, in Fort Lauderdale, Florida, July 11, 2023.

Persons: Lionel Messi's, Jorge Mas, CNBC's, Mas, Forbes, Leo Messi, Marco Bello, David Beckham, Messi's, Messi, Cristiano Ronaldo Organizations: League Soccer's, Inter Miami, Argentina, Barcelona, Miami, MLS, Reuters, Messi, Adidas, Sports, CNBC, Manchester United Locations: United States, Fort Lauderdale , Florida, Barcelona, South Florida

☆ What China's resilient big spenders are buying and the stocks that benefit
▼ + stars: | 2023-07-16 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +4 min

That's approximately how large China's "premium" consumer population is – and it's a "huge" opportunity for higher-end sportswear by foreign companies, according to Bernstein. By U.S. standards, it doesn't take much to be considered premium in China. Adidas and Nike are like Benz, BMW, the highest end, he said, while the other brands are like Audi or Toyota. For Nike and Adidas, even their lowest price is two times that of local competitors, the Bernstein analysts said. However, focusing only on the premium growth segment can overlook the fact that many of China's consumers still live in smaller cities.

Persons: Bernstein, Aneesha Sherman, Li Ning, Irving, Miao Kun, –, Hoka, — CNBC's Michael Bloom Organizations: . Census, Anta Sports, Wednesday, basketball, Adidas, Nike, Benz, BMW, Audi, Toyota, Management, P Locations: China, That's, U.S, Hong Kong, Beijing, Thursday's, Germany, eyeing, Shanghai, Chengdu

Down to $164.99, this Prime Day price matches the record low we saw for Black Friday. $10.14 from Amazon Originally $25.00 Save 59%Prime Day deals: StyleWe've got you covered for head-to-toe deals across the fashion world today. This Prime Day deal is the best price we've ever seen, and it's only available by invite for Prime members during Amazon Prime Day. $12.99 from Amazon Originally $23.99 Save 46%More Prime Day dealsDeal icon An icon in the shape of a lightning bolt. You'll also get a bonus of $10 with this Prime Day deal when you use the code "HAPPY" and spend $50.

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Prime Day 2023 ends tonight and we're still working hard to round up all the best deals of day 2. Down to $164.99, this Prime Day price matches the record low we saw for Black Friday. On select sizes and colors, you can get up to 60% off, the lowest Prime Day price to date. Even with a newer C3 model out this year, this remains a better value, especially at this current Prime Day deal price. This Prime Day deal is the best price we've ever seen, and it's only available by invite for Prime members during Amazon Prime Day.

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