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☆ It's time to get serious about fixing the nation's power grid. That puts these stocks in a sweet spot
▼ + stars: | 2024-11-23 | by ( Paulina Likos | ) www.cnbc.com time to read: +8 min

The U.S. electric grid needs a total body makeover. With Duke Austin, a fourth-generation lineman, at its helm, Quanta Services has a long history in electric power infrastructure. The backbone of the electric grid Transmission and distribution is the backbone of the electrical grid, delivering power from generation sites to consumers. PWR YTD mountain Quanta Services shares year to date MasTec MasTec has been in comeback mode. MYR Group Goldman expects MYR Group is well positioned for 2025.

Persons: Neil Mehta, Goldman Sachs, weren't, Goldman, Mehta, Duke Austin, Carly Davenport, Davenport, Austin, Goldman's Mehta, they're, MasTec, Jose Mas, MasTec's, Truist, Jamie Cook, McCoy, Cook, Ati Modak, Modak, MYR Organizations: U.S, Edison Electric Institute, MYR, CNBC, Management, MYR Group Locations: U.S, Austin

☆ I wanted to have kids but my wife didn't. I chose my relationship over becoming a mom.
▼ + stars: | 2024-11-23 | by ( Brooke Havrilla | ) www.businessinsider.com time to read: +4 min

AdvertisementWhen we started dating eight years ago, my now-wife said she didn't want kids. I wanted to have kids, but I chose to put my focus on our relationship and it paid off. When starting a relationship, the topic of kids will come up at some point. I wanted to have a child, but she didn't. It was then up to me to decide if I wanted a child more than I wanted to continue loving her.

Persons: they've, That's

☆ Starring on 'The White Lotus' changed Fred Hechinger's life. Now, he's playing an unhinged emperor in 'Gladiator II.'
▼ + stars: | 2024-11-23 | by ( Olivia Singh | ) www.businessinsider.com time to read: +5 min

The actor said that starring on "The White Lotus" changed his life. Hechinger's Caracalla is sick and twisted — a 'dangerous concoction'Fred Hechinger, Pedro Pascal, and Joseph Quinn in "Gladiator II." "Gladiator II" is also a study of what unchecked power does to a civilization. Advertisement'The White Lotus' gave Hechinger his big breakFred Hechinger as Quinn on season one of "The White Lotus." Hechinger prides himself on playing varied roles, whether he's a menacing emperor in "Gladiator II," a concerned grandson in "Thelma," or a school staff member in "Nickel Boys."

Persons: Fred Hechinger, Emperor Caracalla, Ridley Scott's, He'll, Hunter, Fred Hechinger's, Joseph Quinn, Paul Mescal's, Ridley, Hechinger, Hechinger's Caracalla, Pedro Pascal, Aidan Monaghan, Maximus Decimus Meridius, Russell Crowe, Caracalla, Geta, Quinn, Mescal, Maximus, Connie Nielsen, They'll, HBO Hechinger, Quinn Mossbacher, he's, Nicolas Cage, Christian Bale, Thelma, he'll, Kraven Organizations: Business, Paramount Pictures, HBO, Hollywood, Marvel Comics Locations: Rome, Hawaii, Maui

☆ Trump expected to nominate Scott Bessent for Treasury secretary
▼ + stars: | 2024-11-22 | by ( Alice Tecotzky | Kelsey Vlamis | ) www.businessinsider.com time to read: +5 min

AdvertisementTrump is preparing to nominate Scott Bessent, a billionaire investor, for Treasury secretary. President-elect Donald Trump is reportedly preparing to nominate Scott Bessent, a Wall Street veteran and campaign ally, for Treasury secretary, one of the biggest Cabinet prizes. AdvertisementBessent, 62, founded and runs the macro hedge fund Key Square Group and emerged as a key economic advisor to Trump on the campaign trail. Known for his interest in niche economic data, Bessent helped draft speeches and write policy proposals for Trump's economic ideas. Dubbed a "Trump whisperer" by Forbes, Bessent has signaled support for some of Trump's key proposals.

Persons: Scott Bessent, Bessent, George Soros, Donald Trump, Trump's, Trump, Al Gore, Soros, James Rogers, hasn't, John Freeman, he's, — Trump, Jerome Powell's Organizations: Trump, Wall Street, Group, GOP, Democratic, Street Journal, Yale, Soros Fund Management, Republican, Soros, Mar, Forbes, CNBC, Federal Locations: South Carolina, New York City, Charleston , South Carolina, Southampton , New York

☆ Cramer's week ahead: Earnings from Dell, CrowdStrike and several big retailers
▼ + stars: | 2024-11-22 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer on Friday previewed next week's important Wall Street action, suggesting it's wise to pay attention to a slew of retail earnings as well as reports from Dell and CrowdStrike . Tuesday is a big day for retailers, with reports from Best Buy , Abercrombie & Fitch , Kohl's , Macy's , Burlington Stores and Dick's Sporting Goods . He added that some retailers whose earnings weren't great still saw their stocks soar but others got badly dinged, like Target . He said investors might want to buy some Dell stock now and some after earnings if it pulls back. While stock action tends to slow during the rest of the holiday week, Cramer pointed out that on Wednesday the government will release the latest personal consumption expenditures index.

Persons: CNBC's Jim Cramer, Cramer, Wall, Smucker, weren't, Dell Organizations: Dell, Body, Abercrombie, Fitch, Kohl's, Burlington Stores, Dick's Sporting Goods, Target, Nvidia, HP, Federal Reserve Locations: Macy's

☆ 41-year-old whose side hustle brings in $600,000 a year: This is the ‘best possible way' to make money
▼ + stars: | 2024-11-22 | by ( Megan Sauer | ) www.cnbc.com time to read: +4 min

Rutkay is a full-time makeup artist who sometimes works up to 16-hour days on movie and television sets. Her side hustle, Citymouse, sells cross-body diaper bags with changeable straps. I think creating a business that fills a need is the best possible way to grow and sustain a brand — a lot of people can do that. When I started Citymouse, I took a six-week course with a spiritual life coach and realized I felt very badly about my previously failed [side hustles]. I didn't spend money on advertising because I thought if I made a listing with strong SEO, people would magically find it.

Persons: they've, Alexandra Rutkay, Saint Laurent crossbody, Rutkay, David, Citymouse, weren't, She's, she's, I've Organizations: CNBC, Amazon Locations: cnbc.com, New York

☆ Everything Ariana Grande has worn this year, ranked from worst to best
▼ + stars: | 2024-11-22 | by ( Amanda Krause | ) www.businessinsider.com time to read: 1 min

The two ensembles that Ariana Grande wore on "The Tonight Show Starring Jimmy Fallon" weren't her best. Ariana Grande appears on the June 6 episode of "The Tonight Show Starring Jimmy Fallon." Though Grande's outfit was classic, especially paired with sheer tights and white Jimmy Choo heels, the garment was altered drastically from its runway state, which made it less unique. The musician later changed into a black, asymmetrical Mugler outfit, which was more interesting in shape and style. Unfortunately, the lace cat mask she wore across her face made the outfit look too much like a costume.

Persons: Ariana Grande, Jimmy Fallon, weren't, Jimmy Choo Organizations: NBC, Balmain

☆ Vaccination rates for flu and Covid are low this season, CDC says
▼ + stars: | 2024-11-21 | by ( Marlene Lenthang | Marlene Lenthang Is A Breaking News Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +3 min

As of Nov. 9, an estimated 35% of U.S. adults had gotten the new flu vaccine, and nearly 18% had received the new Covid vaccines, CDC data shows. The vaccination rate for the flu as of October was roughly equivalent to the same time last year, the CDC found. The rate of Covid vaccination is also similar to last November, around 15%. The new CDC report warns that flu, Covid and RSV can cause serious illness, particularly for people ages 65 and up and those with certain medical conditions. A second CDC report released Thursday found low vaccination coverage among residents of nursing homes.

Persons: Donald Trump, Robert F, Kennedy Jr, Pediatricians Organizations: Centers for Disease Control, CDC Locations: U.S

☆ TGI Friday's Bankruptcy: Changing Tastes, Wall Street Crushed Chain
▼ + stars: | 2024-11-21 | by ( Emily Stewart | ) www.businessinsider.com time to read: +11 min

The hundreds of TGI Fridays franchises across 41 countries are independently owned entities and, therefore, not part of the bankruptcy process. AdvertisementIf you're a TGI Fridays lover, that means you can still go to the one nearby if you want. Like companies in a similar situation, the story of TGI Fridays is one of slow decline before an accelerated crash. In addition to grappling with changing tastes, TGI Fridays has also been subject to another trend in the restaurant business: private equity financial maneuvering. It can always be Friday anywhere, not just TGI Fridays, and maybe at a better price point or nicer experience.

Persons: Ray Blanchette, Brandon Coleman III, Coleman, Weldon Spangler, It's, Jonathan Maze, Tom Cruise, Ruby, Chili's, You've, they'll, who'd, Burt, hasn't, There's, John Bringardner, Bringardner, that's, Ragini, Alicia Kelso, Kelso, TriArtisan, Hostmore, I'm, Emily Stewart Organizations: Street, Restaurant Business, Buffalo Wild Wings, NFL, Strategic Resource, — TriArtisan Capital Advisors, Sentinel Capital Partners —, Sentinel, Citibank, SEC, FTI Consulting, Creditsafe, Hooters, Business Locations: Beppo, New York, Olive, Nation's

☆ I've always known I don't want kids. It's made dating in my 30s difficult.
▼ + stars: | 2024-11-21 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +4 min

She finds dating apps are irritating as a woman who doesn't want children. Dating in my 20s and 30s is differentAs I headed into my mid to late 20s, girlfriends started to settle down and have kids. But then they all started having children and moving into the suburbs. In my 20s, men weren't sure about kids anyway so dating was pretty straightforward and easy. I wish dating apps would let me filter people who do want kidsI also started using dating apps regularly.

Persons: Natalia Buia, Melissa Hobley, we'd Locations: Toronto

☆ I'm 27 and paid $156 for a buzzy health test, fearing I was unknowingly sick. It was reassuring but I felt scammed.
▼ + stars: | 2024-11-21 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +8 min

AdvertisementThe idea that testing and tracking your health will help you live longer is buzzy right now. I feared I had problems like high cholesterol or blood sugar and paid $156 for a direct-to-consumer health test. The author eating pineapple to feel less dizzy after the blood tests. AdvertisementDirect-to-consumer tests might seem like a good idea, but in most cases, you'd be better off letting sleeping dogs lie. AdvertisementMore testing isn't necessarily betterPeople tend to think that tests can only do good, but unnecessary health testing can actually be harmful, Plüddemann said.

Persons: I'd, you'll, Max, I'm, I've, Kim Schewitz, Annette Plüddemann, Plüddemann Organizations: Global Wellness Institute, University of Oxford, Nova Locations: Arizona, Australia

☆ The Miss Universe CEO said crowning a winner with 'blonde hair and blue eyes' is the 'ultimate evolution' for the pageant
▼ + stars: | 2024-11-21 | by ( Anneta Konstantinides | ) www.businessinsider.com time to read: +8 min

But when a reporter asked Jakrajutatip about the evolution of the Miss Universe pageant, she fixated on Theilvig's looks. Hector Vivas/Getty ImagesJakrajutatip was in the audience at Miss Universe 2018 when Angela Ponce became the first transgender woman to compete. A month after the video was recorded, the 72nd Miss Universe pageant was held. AdvertisementMiss Universe's identity crisisThere have been subtle shifts in the Miss Universe and Miss USA pageants since Jakrajutatip took over the organization. Theilvig shares many similarities with every past Miss Universe winner: She is cisgender, under 29, unmarried, without children, and not plus-sized.

Persons: Anne Jakrajutatip, Victoria Kjaer, Jakrajutatip, Victoria Kjaer Theilvig, Theilvig, Kjaer Theilvig, Hector Vivas, Angela Ponce, Donald Trump, Josh Brasted, vitiligo, Osmel Sousa —, Raul Rocha —, —, Donald Trump Jr, Elon Musk, Trump, Rocha, Sousa, Musk, Barbies, CARL DE SOUZA, Alyssa Klinzing, I'm, Klinzing Organizations: Miss, Miss Universe, Miss USA —, BI, Miss USA, 72nd Miss, New York Times, WE, Trump Jr, USA, AFP, Miss Kansas Teen USA, Miss Kansas USA, Miss Houston USA Locations: Denmark, Nicaragua, India, South Africa

☆ The DOJ vs. Google: Breaking down the latest in the antitrust case and what it means for Chrome's future
▼ + stars: | 2024-11-21 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

AdvertisementThe DOJ has asked the judge in its antitrust case against Google to force the tech giant to sell Chrome, its massively popular browser. In August, a judge ruled Google violated antitrust laws and acted as a monopoly when it came to its search engine. Google will have a chance to respond next month with its own plan before the judge makes a ruling next year. That makes it a powerful distribution arm for Google since Chrome's default search engine is … Google. And Apple was making at least $20 billion a year by defaulting to Google Search .

Persons: Billy Bob Thornton, Trump, Elon Musk, Vivek Ramaswamy, Chelsea Jia Feng, Hugh Langley, Lara O'Reilly, Lara, Apple, Donald Trump, Matt Gaetz, Marc Rowan, Arturo Holmes, Apollo, Scott Kleinman, Jim Zelter, Morgan Stanley's, Jeff McMillan's, he's, You've, that's, Michael M, Tyler Le, Google's DeepMind, John Deere, Biden, Dan DeFrancesco, Grace Lett, Ella Hopkins, Hallam Bullock, Amanda Yen, Milan Sehmbi Organizations: Business, Justice Department, Google, Tech, Nvidia, Elon, DOJ, Microsoft, YouTube, Bloomberg, Big Tech, Trump, Getty, —, Comcast, Boston Celtics, White Locations: Los Angeles, New York, Chicago, London

☆ Gap shares surge as it raises guidance, touts 'strong start' to holiday
▼ + stars: | 2024-11-21 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

As soon as the weather turned around, sales "rebounded" and the holiday shopping season is off to a "strong start" so far, said Dickson. The brand has seen four straight quarters of positive comparable sales and is benefiting from better marketing and product, the company said. Banana Republic: The trendy workwear line grew sales 2% to $469 million while comparable sales fell 1%, a bit worse than the 0.8% drop that StreetAccount had expected. Athleta: The athleisure arm of Gap's empire grew sales by 4% to $290 million while comparable sales were up 5%. In the year-ago period, comparable sales were down 19% at Athleta.

Persons: Richard Dickson, Dickson, We've, he's, StreetAccount, Alo Yoga, Chris Blakeslee Organizations: Old Navy, Fulton, Hurricanes, Navy, LSEG, CNBC Locations: Downtown Brooklyn, New York City, Banana Republic, StreetAccount ., Athleta

☆ There's still plenty of 'meat on the bone' in municipal bonds, Vanguard portfolio manager says
▼ + stars: | 2024-11-21 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com time to read: +3 min

So that's why I say there's plenty of meat left on the bone for investing in credit munis," McFee said. Sector outlook Municipal bond funds buy and hold fixed income instruments issued by state and local governments or related entities. Over the past month, major index funds iShares National Muni Bond ETF (MUB) and Vanguard Tax-Exempt Bond ETF (VTEB) have raked in about $2.2 billion of combined inflows, according to FactSet. The big iShares and Vanguard muni funds have each returned about 1.7%, year to date, compared with 1.6% for the iShares Core U.S. And Vanguard is not the only asset manager pushing new muni funds into the market.

Persons: weren't, Steve McFee, McFee, Goldman Sachs Organizations: Vanguard, Bond, McFee, AAA, Muni Bond ETF, Vanguard muni, iShares, Aggregate Bond

☆ Access to business leaders is the most sought-after in-office perk, says JLL's Neil Murray
▼ + stars: | 2024-11-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +7 min

Neil Murray, a Workforce Innovation board member, discussed workspace purpose, leadership, and AI. This article is part of "Workforce Innovation," a series exploring the forces shaping enterprise transformation. "It is the most incredible time to work in this industry," said Neil Murray, the CEO of Work Dynamics at JLL. Why is that important, and how can leaders work toward that goal? In my business alone, the rapid adoption of AI tools in daily business use has surprised us all.

Persons: Neil Murray, —, Murray, JLL's, It's, we've Organizations: Innovation, Service, Dynamics, Companies Locations: It's

This would help me become a better partner and contribute more effectively to my wife and our shared financial goals. But we also saw the value of having a joint account for shared expenses, especially because we decided to split financial responsibility 50/50. We opened a joint bank account for shared expensesUpon moving in together, my wife and I first opened a joint checking and savings account for shared expenses. Our joint account also gave us a space dedicated to shared long-term savings goals, such as a wedding and a house. Separate from the joint account, I was responsible for setting up and managing my own budget, credit card, savings goals, and brokerage account.

Persons: —, That's, wasn't Organizations: Service

☆ I went to law school in Mexico and an Ivy League in the US. It was cheaper and easier to make friends in Mexico.
▼ + stars: | 2024-11-20 | by ( Santiago Barraza Lopez | ) www.businessinsider.com time to read: +6 min

AdvertisementI first went to law school in Mexico, where people were more open to friendships. However, the top three global financial hubs (New York, London, and Singapore) belong to common law countries. The US has a common law system, meaning that laws come from uncodified case law resulting from court decisions. Law schools in Mexico take a more theoretical approach, while law schools in the US focus on the practical side. In my case, both law schools made sure we acknowledged this in order to understand how useful we can be.

Persons: — Organizations: Columbia, Universidad Iberoamericana, Columbia University, US, Law Locations: Mexico, Europe, Asia, South America, Africa, New York, London, Singapore

☆ Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
▼ + stars: | 2024-11-20 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +5 min

And some conservative personalities are calling out the company's new video ad for being too "woke." But that "exuberant modernism," particularly in the company's video ad, is being mocked by some people online. AdvertisementJaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars. (Current Jaguar models left in their inventories will be sold as pre-owned, a company spokesperson previously told Business Insider.) Jaguar's new brand strategy was created by its own in-house design team, not an external agency, according to the UK's Creative Review.

Persons: Tesla's Elon, Tesla's Elon Musk, Gerry McGovern, Elon Musk, Musk, India's Tata, Ian Miles Cheong, Nick Freitas, Bud Light, Bud, Kevin Dahlstrom, it's, Martin Brundle, who's, they're Organizations: Jaguar, Rover, India's, India's Tata Motors, Conservative, Republican, Delegates Locations: Miami, EVs, Virginia

☆ Kids made fun of my unusual name growing up. It shaped my personality, and I've embraced it.
▼ + stars: | 2024-11-20 | by ( Dixie Gillaspie | ) www.businessinsider.com time to read: +5 min

Growing up in Dixie, surrounded by more common names like Mary and Jane, made me who I am. Mary, Jane, or Ann would do nicely. AdvertisementIn the company of my peers a name like Dixie meant being teased, even tormented, with nowhere to hide. AdvertisementI've embraced my unusual nameKids weren't the only ones to think my name was an invitation to innuendo and amusement. AdvertisementI have to wonder if I would have developed a milder personality if Dad had his way and I'd ended up a Mary, Jane, or Ann.

Persons: Mary, Jane, David, Nobody, didn't, Ann, Dixie Diane, Dixie, Hey Dix, giggles, Richard, it's, I've, Badfinger, Dizzy Gillespie, Dad, I'd, Marys, Janes Locations: Dixie, Jennifers

☆ Target shares plunge 21% after discounter cuts forecast, posts biggest earnings miss in two years
▼ + stars: | 2024-11-20 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

The big-box retailer reversed course and cut its full-year profit guidance, just three months after hiking that forecast. That's lower than the $9 to $9.70 per share range that it shared in August and below the $9.55 a share expected by analysts, according to StreetAccount. That metric, which is also known as same-store sales, includes sales on its website and stores open at least 13 months. The company fell short of Wall Street's earnings per share estimate by 20%, its biggest miss in two years. Target eked out a comparable sales gain of 0.3%, as shoppers spent more on its website but less at its stores.

Persons: Brian Cornell, Michael Fiddelke, Rick Gomez Organizations: LSEG, Shoppers, Target Locations: Selinsgrove . Target

☆ Billy Bob Thornton on His Movie & TV Roles: 'Friday Night Lights,' 'Landman'
▼ + stars: | 2024-11-20 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +12 min

But for his latest role starring in the Paramount+ drama "Landman," Thornton was tasked with a new, unique challenge: playing a version of himself. On ad-libbing his famous 'Friday Night Lights' speechThornton in "Friday Night Lights." Universal Pictures2004's "Friday Night Lights" is a beloved sports movie, and a big reason for that is the locker room speech your character, Coach Gary Caines, delivers. AdvertisementIn the pilot episode of "Landman," you film a scene at the high school football stadium in Odessa, Texas, where you filmed "Friday Night Lights." I ran into extras who were the children of extras on "Friday Night Lights."

Persons: Billy Bob Thornton, Thornton, Taylor Sheridan, it's, Tommy Norris, Norris, Tommy, Angela, Ali Larter, Monty, Jon Hamm, Billy Bob, Billy McBride, there's, Billy Wilder, Kurt Russell Bill Paxton, Stanley Donen's, Dan Aykroyd, Donna, Dan, Dudley Moore, Debbie Reynolds, Sammy Cahn, Sinatra, Stanley Donen, Bill Paxton, Bill, Rick Rossovich, Jeff Fahey, Kurt Russell, Kurt, Harvey Weinstein, Matt Damon, Penélope Cruz, Oscar, It's, Weinstein, Harvey, Matt, Damon, Cruz, Henry, Thomas, Lucas Black, Jayne Mansfield's, Gary Caines, Jerry Jones, Pete Berg, Boobie Miles Organizations: Paramount, Sporting, Bel Air, Columbia, Getty, Miramax Films, Sony, Miramax, Universal, Cowboys Locations: Fargo, West Texas, Mexican, Bel, Hollywood, Austrian, Fort Worth, Hot Springs, Odessa , Texas

☆ I tried 20 of Trader Joe's popular breakfast foods, and I'd buy most of them again
▼ + stars: | 2024-11-19 | by ( Savanna Swain-Wilson | ) www.businessinsider.com time to read: +27 min

AdvertisementI tried 20 breakfast foods from Trader Joe's, from Greek yogurt to pancakes. I tried some of Trader Joe's most popular breakfast foods as part of an ongoing series to review the chain's best items. VERDICT: Because of its convenience, Trader Joe's brioche French toast is worth trying at least once. AdvertisementVERDICT: Though I prefer a more traditional sandwich with actual bread, I'd be willing to buy Trader Joe's eggwich again. I didn't like Trader Joe's chicken-sausage breakfast bowl at allTrader Joe's chicken-sausage breakfast bowl wasn't my favorite.

Persons: Joe's, Wilson, you'll, I'm, I've, I'd, could've, wasn't ravenous, Wilson I've, Savanna, —, Joe's eggwich Organizations: Wilson Locations: Savanna, scone

☆ OpenAI head of product shares 5 tips for using ChatGPT
▼ + stars: | 2024-11-19 | by ( Jaures Yip | ) www.businessinsider.com time to read: +5 min

AdvertisementOpenAI Head of Product Nick Turley said users should experiment with ChatGPT's voice mode. Turley offered chatbot users tips on how to upload documents or make their own GPTs. Many people use ChatGPT to create recipes or write work emails, but OpenAI's Head of Product Nick Turley has some handy tips users might want to try. ChatGPT's voice feature comes in nine human-like voices developed with professional voice actors, which can be changed in the website's settings, according to the company. "It is a completely different way of using ChatGPT," Turley said.

Persons: Nick Turley, Turley, OpenAI, It's, they've, ChatGPT, you've Organizations: Twitter, Pixar, Enterprise

☆ Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
▼ + stars: | 2024-11-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

AdvertisementX is partnering with adtech company PubMatic as it looks to boost its ad revenue. X's ad revenue has lagged after Musk's takeover and the company has sued some advertisers. Elon Musk's X has signed up the adtech company PubMatic as an authorized seller of its ads, as it looks to outside companies to help boost ad revenue, Business Insider has learned. X is also suing some of its advertisers, alleging they illegally colluded in violation of competition law to boycott the platform after Musk's takeover. This week, X added the Amazon-owned streaming platform Twitch as a defendant to its lawsuit.

Persons: Elon Musk's, X, Rajeev Goel, Goel, PubMatic, it's, Musk Organizations: Business, BI, Google, Twitter

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