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The Vision Pro may be a few generations away from reaching its full potential, some developers say. AdvertisementApple has blown people away with its new Vision Pro headset — but some feel that there's much more to do. Gurman, in his review, wrote that "today's Vision Pro is more of a preview of the future than the future itself," pointing out its unwieldy weight and short battery life. "While many on the Street are dismissing Vision Pro as noise, we strongly disagree," the firm said. Business Insider's Jordan Hart also called the Vision Pro a "promising" technology, though she noted the relatively meager offerings on the device's App Store.
Persons: , Marc Gurman, That's, Sam Altman, Altman, Business Insider's Jordan Hart Organizations: Service, Apple, Apple's Vision Products, Apple Watch, OpenAI, Twitter, Wedbush Securities, Vision, Business
The latest yet-to-be-released Apple Vision Pro avatars are already looking more like actual people. The tech giant released a beta update of visionOS 1.1 for developers on Tuesday, and it offered an early look at improved avatars, or "Personas" as Apple calls them, for Vision Pro users. Apple's Personas feature is itself labeled as a beta feature for now, which means the company is still tinkering with that specific feature. Separately, Apple releases beta versions of its wider software for its various devices, such as iOS for iPhones and visionOS for the Vision Pro, to developers ahead of a wider release (that's the notification you eventually get under your device's "Settings" asking you to update). This story is available exclusively to Business Insider subscribers.
Organizations: Apple, Vision Pro, Vision, Business
YouTube seemingly wants to create an app on Apple's Vision Pro. On Monday, the company suggested to The Verge that a Vision Pro app was also on the cards. AdvertisementYouTube has said an app for Apple's Vision Pro is "on our roadmap." We do not have any specific plans to share at this time, but can confirm that a Vision Pro app is on our roadmap." AdvertisementWhile preorders for the Vision Pro reportedly exceeded analysts' estimates, some have expressed concerns about the headset's hefty price tag and niche audience.
Persons: , Jessica Gibby, Gibby, TF International Securities analyst Ming, Chi Kuo Organizations: YouTube, Service, Vision, Business, Netflix, Spotify, Bloomberg, Vision Pro, TF International Securities analyst, Apple's Vision Pro
Read previewThere's a lot of hype around the new Apple Vision Pro ahead of its launch in the US this Friday. AdvertisementIt's great for entertainment like watching movies …Reviewers seemed to have a positive experience watching movies on the Vision Pro. Spoonauer felt he "could see myself taking the Vision Pro on business trips and using it back at the hotel." "Other headsets have eye tracking and hand tracking, but none have the combination working as smoothly, subtly and intuitively as the Vision Pro," he wrote. Patel called the Vision Pro "a VR headset masquerading as an AR headset."
Persons: , preorders, MacRumors, Nilay Patel, Mark Spoonauer, Joanna Stern, CNET's Scott Stein, Patel, Stein, Stern, There's, CNBC's Todd Haselton, Spoonauer, peck, Haselton, Slack, it's, I've Organizations: Service, Apple Vision, Apple, Business, Meta, Vision, Meta Quest Locations: visionOS
The Apple Vision Pro is a mixed-reality device that combines virtual and augmented reality, but Apple would rather you call it a "spatial reality" headset. AdvertisementApple Vision Pro: How to orderPrepare for the (slightly convoluted) process of ordering an Apple Vision Pro. AppleThe purchasing process for the Apple Vision Pro is more involved than the company's other products. AdvertisementApple Vision Pro: FeaturesThe Vision Pro projects hovering displays to your eyes, and can be used to run apps as you would on a Mac computer with multiple monitors. The Apple Vision Pro can also play videos on a hovering display that feels like a huge TV.
Organizations: Apple, Apple Vision
Apple's Vision Pro will launch in the U.S. on Feb. 2, the company said in a press release Monday, with preorders beginning Jan. 19. The Vision Pro is Apple's first new product category since the Apple Watch launched in 2015. UBS, for example, anticipates Vision Pro revenue could be around $1.4 billion, a "relatively immaterial" amount. Apple says that several productivity and creativity apps will work with Vision Pro, including Microsoft's Office suite and Salesforce's Slack. With the new headset, Apple aims to change how consumers experience gaming and video content.
Persons: Tim Cook, haven't, Salesforce's Slack Organizations: Vision, Apple, Worldwide Developers, Apple Watch, UBS Locations: U.S
Apple has opened applications for Vision Pro developer kits ahead of its "early 2024" launch. The real answer is the developer kit for Apple's upcoming $3,500 Vision Pro headset. Other developers will use the visionOS simulator that Apple has made available for building Vision Pro apps. Apple unveiled the Vision Pro in early June, and says the product will be available early next year for purchase on its website and at US Apple store locations. The Vision Pro will be the company's first major new product in over eight years, with a starting price of $3,499.
Persons: Apple Watches, Gizmodo Organizations: Apple, Vision Pro, Morning, Vision, US Apple
A pair of new 24-inch iMacs are slated for launch, Bloomberg reported Sunday. A new Apple Watch Ultra, as well as two sizes of the next-generation Apple Watch 9, are also expected, according to the report. The MacBook Pro will ship in 13-, 14- and 16-inch variants, Bloomberg reported, all featuring Apple's new M3 chipset. Along with the new products, consumers and investors are watching to see how the company's Vision Pro will sell. Still, specs suggest the Vision Pro is more powerful than nearly all of its competitors, with two high-definition screens and custom processors to reduce latency.
Persons: Apple Organizations: Bloomberg, Apple, Apple Watch Locations: WWDC
Stratechery founder Ben Thompson believes that Apple's Vision Pro is the "future of the Mac." The Vision Pro will start at $3,499, which is a steep price, likely signaling the cost of manufacturing a complex product. An example of what Apple Vision Pro may look like at work. Those who attended WWDC in person and were able to try the Vision Pro have said that it's a product in search of a purpose. Apple Vision Pro AppleThompson notes that Apple is using "high-bandwidth connections" to share desktop screens with the Vision Pro, suggesting it might create a direct WiFi connection between the two devices to prevent lag.
Persons: Ben Thompson, Thompson, Apple, Apple Thompson, Meta Organizations: Apple, Vision, Mac
Apple's mixed-reality headset debut marks a "watershed moment" for the industry, said the executives of some major players in the augmented and virtual reality space as they welcomed competition for the U.S. tech giant. Cher Wang, Taiwanese tech giant HTC's CEO, told CNBC that she sees Apple's move as a validation for the industry. HTC has long been a mainstay of the virtual and augmented industry, pivoting from its ailing smartphone business several years ago to focus on its Vive headsets division. Apple says the Vision Pro will allow users to see apps in a new way in the spaces around them. With the headset, users can watch movies, including in 3D with spatial audio, view their own pictures or videos, and play video games.
Persons: Cher Wang, Apple's, Apple Organizations: Apple, U.S, CNBC, HTC, VR, Microsoft, Vision, iOS Locations: Cupertino
Isaacson, who had special access to Jobs, thinks Jobs would have loved Apple's Vision Pro headset. Isaacson said Apple's mixed-reality headset is a "big leap" for human-computer interfaces. The late Apple CEO and cofounder Steve Jobs would love Apple's new Vision Pro headset if he were alive, Walter Isaacson, who wrote Jobs' biography, said Tuesday during an interview on CNBC. Apple unveiled its new mixed-reality headset on Monday at the company's World Wide Developer's Conference. Apple Vision Pro is a "big leap" for human-computer interfaces, Isaacson said.
Persons: Walter Isaacson, Steve Jobs, Isaacson, Jobs, Apple's, Apple Isaacson, Siri, Organizations: Apple, CNBC, Aspen Institute, Tulane University . Apple, Apple Watch
The Apple Vision Pro headsetApple's Vision Pro headset can dynamically run multiple apps in mixed-reality "environments." New models of the Mac Studio and Mac Pro with a new M2 Ultra chipApple's new Mac Studio and Mac Pro computers. AppleApple also announced new editions of its desktop computers, the Mac Studio and Mac Pro. AppleThe new Mac Studio starts at $1,999 while the new Mac Pro starts at $6,999. Apple Mac Pro (2023) The new Mac Pro desktop features Apple’s new M2 Ultra chip.
Persons: Apple, we've Organizations: Apple, Developers Conference, Mac, Mac Pro, Vision, MacBook, Apple MacBook, MacBook Air, Apple Apple, Apple Mac
Unity stock jumps 17% on Apple Vision Pro partnership
  + stars: | 2023-06-05 | by ( Jordan Novet | ) www.cnbc.com   time to read: +1 min
The New York Stock Exchange welcomes Unity Software Inc. (NYSE: U) Friday, September 18, 2020, as they officially begin trading today. Unity shares surged 17% after Apple on Monday said it's working with the game-development software maker as part of the release of its Vision Pro headset. Apple is working to build the third-party ecosystem of apps that people will be able to use in the $3,499 device. The iPhone maker said Adobe , Cisco and Microsoft are among the companies creating Vision Pro apps. Unity, which helps developers incorporate advertising into their apps, was one of the companies hurt by Apple's iOS privacy changes.
Persons: it's, Susan Prescott, we've, John Riccitiello Organizations: New York Stock Exchange, Unity Software Inc, Unity, Apple, Cisco, Microsoft
Vision Pro sports 12 cameras and a digital crown similar to the Apple Watch to toggle between the AR and VR environments. M2 ULTRA CHIPApple unveiled M2 Ultra, its most-powerful processor so far, that comes to its desktop computers Mac Pro and Mac Studio. LARGER MACBOOK AIR, POWERFUL DESKTOPSApple launched a 15-inch MacBook Air featuring the M2 chip and an 18-hour battery life. The company beefed up its desktop computers, introducing a new version of its flagship Mac Pro with the M2 Ultra chip, starting at $6,999. WIDGETS FOR APPLE WATCH, OS UPGRADES, JOURNALING APPApple announced fresh versions of operating systems across its products.
Persons: Apple, Yuvraj Malik, Maju Samuel Organizations: Apple Inc, Meta, PlayStation VR, Sony Group, Apple Watch, Disney, Microsoft, Adobe Inc, Vision, Apple, Mac, Mac Pro, Max, APP Apple, Thomson Locations: Bengaluru
But Apple hasn't said exactly when Vision Pro will be available, only that it will be early next year. Meta's Quest family of VR headsets include the $300 Quest 2 and the $500 Quest 3, which will be available in the fall. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. And Apple has its own new operating system for the Vision Pro that it's calling visionOS. "And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality."
Persons: Mark Zuckerberg, Michael Nagle, Leo Gebbie, hasn't, Zuckerberg, Cook, Tim Cook, Justin Sullivan, visionOS, Bob Iger, Iger, We're, Meta didn't Organizations: Meta, Inc, Bloomberg, Getty, CCS, Vision, VR, Labs, Apple, Google, Facebook, Apple Vision, Apple Worldwide, Disney Locations: New York, Covid, Cupertino , California, Brussels
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