Meta revealed on Tuesday more details about its policies on political ads, including a mandate that advertisers disclose when they use artificial intelligence to alter images and videos in certain political ads.
Nick Clegg, Meta's president of global affairs, explained the new ad policies in a blog post, characterizing them as "broadly consistent" with how the social networking giant has typically handled advertising rules during previous election cycles.
What's different for the upcoming election season, however, is the increasing use of AI technologies by advertisers to create computer-generated visuals and text.
Expanding on a previous announcement by Meta in early November, Clegg said that starting next year, Meta will require advertisers to disclose whether they have used AI or related digital editing techniques "to create or alter a political or social issue ad in certain cases."
Meta will also block new political, electoral and social issue ads during the final week of the U.S. elections, which Clegg said was consistent with previous years.
Persons:
Mark Zuckerberg, Chuck Schumer, Meta, Nick Clegg, Clegg, Critics, Nancy Pelosi, Zuckerberg
Organizations:
Facebook, Intelligence, Senate, U.S, Capitol, Washington , D.C, Meta
Locations:
Washington ,