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☆ Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
▼ + stars: | 2024-10-15 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +5 min

On Sunday, Stanley and Target released a collection of "Wicked"-themed Quencher cups. AdvertisementTarget and Stanley released their latest limited-edition collaboration on Sunday, delighting water bottle enthusiasts and musical fans alike. The videos were reminiscent of those that appeared after Target and Stanley released their Valentine's Day collaboration in January. Savvy marketing can help StanleyThe enthusiasm over the "Wicked" Quencher collection comes after a banner year for Stanley. Courtesy of StanleyBut as the excitement around the "Wicked" collection indicates, Stanley can maintain its popularity with buzzy collaborations.

Persons: Stanley, —, Alicia Briggs, Oz, Briggs, Quencher, Elphaba Quencher, Love, Piper Sander, Olivia Rodrigo, Barbie's, — Stanley Organizations: Shoppers, Service, Target, Business, CNBC, Influencer Intelligence, LoveShackFancy Locations: Target

☆ Stanley cups are 'on the way out' along with skinny jeans, wealthy teens say
▼ + stars: | 2024-10-13 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

At the same time, the brand's popularity may have peaked and is "on the way out," teens said in the firm's annual survey. While Stanley's multi-colored insulated cups still have considerable caché, upper-income teens told Piper Sander that the products could soon see the same fate as skinny jeans. Upper-income male teens surveyed ranked Stanley cups as their fifth-most fashion trend on the way out. Keith told Business Insider the survey's fashion trend question is open-ended, meaning that respondents are not prompted by a list of options. "They really kind of struck gold with these larger, thick cups, with the handle and a straw," Keith told BI.

Persons: Piper Sandler, Stanley, —, Piper Sander, Peter Keith, Alexia Morgan, Keith, doesn't, weren't, Piper Sandler's, Morgan, hasn't, Dominick Organizations: Service, CNBC, PMI

☆ 2 people were just arrested on suspicion of stealing a Stanley Starbucks cup from Target in January
▼ + stars: | 2024-03-29 | by ( Grace Dean | Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Two people were arrested this week on suspicion of stealing a Stanley cup from a Target in January. AdvertisementTwo people were arrested Tuesday and charged in connection with the theft in January of a Starbucks Stanley cup from a Target store in Cupertino, California. "The male suspect grabbed a box behind the counter that contained the limited-edition Stanley cup and attempted to leave the store." The woman also tried to take a Starbucks bag, believed to have contained another Stanley cup, from another customer, the sheriff's office said. Collectors are also hotly anticipating the impending launch of the "Spring Blue" quencher from Stanley and Starbucks, which will be sold at Target Starbucks locations.

Persons: Stanley, —, Quencher, Kevin Torres, Cruz, Hazel Dominguez, Vera Organizations: Starbucks, Sheriff's, Service, Target, Business Locations: Santa Clara, Cupertino , California, Starbucks cafés, Target, Stanley

☆ Shoppers are scrambling to get their hands on Trader Joe's $3 mini tote bags, leading to a lucrative online resale market
▼ + stars: | 2024-03-11 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Read previewTrader Joe's mini tote bags have only been on sale for a couple of weeks — and they've already sparked a lucrative online resale market. Hundreds of people have already bought the mini tote bags from the online marketplace. "The size is ideal for smaller shopping trips, to pick up those few items you forgot the first time around," Trader Joe's says in the product description. Probably not," one TikToker said in a video of her mini tote. Have you bought a mini tote bag from Trader Joe's?

Persons: —, they've, Stanley, Joe's, Quencher, Alphas Organizations: Service, Business, eBay

☆ From Stanley Cups to snail mucin skin care—here’s the No. 1 way to keep viral TikTok products from draining your wallet
▼ + stars: | 2024-03-09 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +1 min

If you've spent any amount of time on social media apps like TikTok and Instagram, you're probably familiar with the seemingly endless stream of viral products popping up on your feed. And while something like a $45 Stanley Quencher cup or $25 bottle of COSRX Snail Mucin skin-care essence probably won't break the bank, regular, impulsive spending can seriously damage your finances if you're not careful. Americans spend hundreds on social-media driven impulse buysAmericans spend around $754 a year on spur-of-the-moment purchases made on social media platforms, according to Bankrate's September survey, the latest available data. While you shouldn't feel bad for treating yourself every now and then, you should be aware of how those purchases may be impacting your long term financial stability. How to get impulse spending under control

Persons: you've, Stanley Quencher, Gen Zers

☆ More Americans are moving to Tuscany, where their money goes further, the pace is slower, and the wine flows freely
▼ + stars: | 2024-03-02 | by ( Jordan Pandy | Reed Alexander | ) www.businessinsider.com time to read: +14 min

More Americans are moving to Tuscany, a part of Italy known for medieval walled cities and wine. Some locals say it's keeping their economy alive, but others are starting to grumble. The influx of Americans, locals said, can be at once a booster of fortunes and an irritating imposition. "A lot of locals say that a place like Montepulciano cannot handle all those tourists because it's a small city," said Tudor, the jeweler. Americans, Ercolani said, "spend money and they appreciate the quality of the food and the wine that we have."

Persons: —, Leanne Davis, Davis, Jon Chewning, Chewning, It's, Georgette Jupe, Knight Frank, Florence ., they're, we've, Frances Mayer's, it's, Michele Capecchi, Capecchi, Erin Lewis, Lewis, Danilo Romolini, Luca Tudor, AJ Tuscany, Tudor, who's, Sam D'Avanzo, dell'Anfiteatro, Frank Bienewald, they've, lockdowns, Jupe, Bendetta, Cantina Ercolani, Ercolani Organizations: Service, Business, Associated Press, US Department of State, Italian National Institute of Statistics, away.com, Christie's, Estate, Locals, International School of Florence Locations: Tuscany, Italy, California, Romano, Sacramento, Montepulciano, Florence, Boccheggiano, Lucca, Siena, American, Europe, Rome, Venice, Chiusi, Austin , Texas, Houston , Texas, Italian, Switzerland, Albanian

☆ Stanley has a plan to stop online chaos and scalpers from ruining its product launches
▼ + stars: | 2024-03-01 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Stanley cups have been wreaking havoc at Target stores and tearing tween relationships apart. AdvertisementWith Stanley cups stoking utter chaos among desperate Target shoppers (and employees) — and tearing apart middle schools — the brand is looking for ways to calm the fervor around its limited-edition launches. tumbler comes in an "ornate" striped box, according to Stanley, featuring a "rich ganache powdercoat finish" and gold accents. Advertisement"One of our priorities is to prevent bots and resellers from depleting stock meant for our genuine fans," Stanley said. Stanley SVP Matt Navarro told CNN he hopes the changes the company made "provide all consumers with a wider aperture and more user-friendly [online] experience to get the Stanley products they love."

Persons: Stanley, —, tumbler, EQL, they'd, Andrew Lipp, Matt Navarro Organizations: Service, CNN, PMI Worldwide, Nike Locations: Australia

☆ Stanley cup maker has a plan to make its product launches less chaotic
▼ + stars: | 2024-03-01 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +5 min

It’s because the Stanley tumbler is arguably one of the most viral products of the moment. So Stanley maker PMI has taken a different approach with its newest limited edition tumbler launch of the much-hyped chocolate and gold Quencher. The new chocolate gold Stanley tumbler. From StanleyOn Tuesday, Stanley unveiled the limited-edition chocolate gold Quencher tumbler on its website. When Target dropped a limited-edition Valentine’s collection of Stanley tumblers in bright pink and cherry red tones in December, the situation wasn’t pretty.

Persons: New York CNN — Stanley, Stanley tumbler, it’s, Stanley, Nike —, ” Andrew Lipp, ”, ” Lipp, William Stanley, Jr, marveled, Stanley tumblers, ” Matt Navarro, Lipp Organizations: New, New York CNN, Stanley, PMI, Nike, CNN, “, Starbucks Locations: New York, Australia

☆ Wow, turns out owning 75 Stanley cups isn't environmentally friendly
▼ + stars: | 2024-02-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +2 min

But the impact of manufacturing a stainless steel cup is significant, so you really need to use that cup a lot to make it worthwhile. And you're replacing dozens or even hundreds of single-use cups with that one reusable mug," said Sandra Goldmark of Columbia University's Climate School. Of course, this gets even hairier when you consider that Stanley cups have peaked in trendiness, and are now the domain of middle schoolers. The takeaway — at least environmentally: one Stanley cup is good. Many Stanley cups … not so good.

Persons: Stanley Quencher, Stanley, Sandra Goldmark, you've, —, … Organizations: Service, Business, The New York Times, Columbia, Climate Locations: California, trendiness

☆ They’re the Stanley Cup Champions. And That’s a Lot of Mugs.
▼ + stars: | 2024-02-09 | by ( Hiroko Tabuchi | ) www.nytimes.com time to read: +1 min

The Stanley Tumbler, this year’s smash hit, is, at first glance, a win for the planet. Unlike the throwaway plastic bottles it’s meant to replace, it doesn’t generate mountains of plastic trash. “Some millennials or Gen-Z are already embarrassed to carry a Stanley,” said Casey Lewis, who writes the trendspotting newsletter, After School. Stanley sold an estimated 10 million “Quencher” water tumblers in 2023, and the company’s total sales for that year are expected to have reached $750 million, up from less than $100 million in 2020. The #StanleyCup hashtag has been viewed billions of times on TikTok.

Persons: Stanley Tumbler, ”, Casey Lewis, Stanley, hashtag Locations: TikTok

☆ Self-made millionaire: If you love it, buy the Stanley cup—it's 'not the reason you're financially struggling'
▼ + stars: | 2024-02-03 | by ( Kamaron Mcnair | In Kamaronmcnair | ) www.cnbc.com time to read: +1 min

Fans of the tumbler have flocked to Target and other retailers to scoop up limited-edition colors and brand collaborations. Meanwhile, others wondered what the hype was all about and whether the $45 vessels were a worthy investment—especially if you're starting a collection. But self-made millionaire Tori Dunlap isn't so quickly joining the chorus of Stanley detractors. "If you love that Stanley cup and you can afford it, great. "If you want the Stanley cup, it might mean that you can't have this other thing, but that means that you should really want the Stanley cup."

Persons: millennials —, Stanley Quencher, Tori Dunlap, Stanley, Dunlap

☆ Stanley announces new limited-edition collab with the NBA's Utah Jazz
▼ + stars: | 2024-01-31 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

Ticketholders will be the first to have access to the limited-edition cups, which will be available in both black and white. The Utah Jazz will be selling exclusive Stanley Quenchers emblazoned with the Jazz logo at the team's next home game against the Milwaukee Bucks on Sunday, February 4. The drop is part of a multi-year agreement between Stanley and the Jazz. Stanley is particularly popular in Utah. If Stanley's recent drops are any indication, the Jazz cups should be a hot commodity.

Persons: Stanley, Stanley Quenchers, Lainey Wilson, Joanna Gaines Organizations: Delta Center, Jazz, Utah Jazz, Milwaukee Bucks, Starbucks, eBay, HGTV Locations: Utah

☆ How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
▼ + stars: | 2024-01-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +10 min

"Every time we linked it, it would sell out so quickly," LeSueur told The New York Times. The Buy Guide had to pay for warehouse space and shipping and handling fees, but was allowed to keep the profits, The Times reported. "It was a big risk," LeSueur told CNBC. AdvertisementThe Buy Guide placed another wholesale order for 5,000 – and they sold out in an hour, Retail Dive reported. Reilly told CNBC that Stanley was making more products available with each drop but still wanted "a little bit of scarcity" to create a buzz.

Persons: —, Stanley, They've, Alphas, William Stanley Jr, Grace Dean, restocking, Ashlee LeSueur, Taylor Cannon, Linley Hutchinson —, LeSueur, Emily Maynard, Maynard, Terence Reilly, Reilly, he'd, Crocs, Frederic J . Brown, TikTokers, Bon Appétit, Stanley's Quenchers, Lainey Wilson, aren't, Gen Zers, Alpha, Casey Lewis, Lewis, –, Zers, they'll, Grace Mary Williams, it's, Kaitlin Gostel, Barnes, Noble, Harry Potter, Gostel, I've Organizations: Service, Business, Instagram, New York Times, CNBC, Times, The Times, Wall Street, Getty, Target, Starbucks Locations: Brooklyn, workdays, Crocs, AFP, Pendleton

☆ Seven Target workers fired after buying Stanley cups say they were caught off guard by the crackdown
▼ + stars: | 2024-01-25 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

Carter is one of many workers across the US that Target has fired this month after they purchased special-edition Stanley Quencher mugs. But workers BI spoke to said that they were either unaware of the rule's existence or that they did not realize they violated the rule when they purchased one of the cups. AdvertisementIn two cases, workers told BI they bought a cup that was improperly set aside by a colleague. AdvertisementIn addition, each worker told BI they were one of several employees at their stores who had been fired over the cups. None of the seven employees BI spoke to said they expected this product could end up costing them their jobs.

Persons: —, Catherine Carter, she'd, Carter, Stanley Quencher, hadn't Organizations: Service, Business, Target, Starbucks, BI Locations: Miami , Florida, Maryland

☆ 7 Target workers fired after buying Stanley cups say they were caught off guard by the crackdown
▼ + stars: | 2024-01-25 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

On January 3, she stopped by her store's Starbucks café while on break, where a barista asked her whether she wanted to buy one of the exclusive Starbucks x Stanley cups, she said. Carter is one of many workers across the US that Target has fired this month after they purchased special-edition Stanley Quencher cups. AdvertisementIn two cases, workers told BI they bought a cup that was improperly set aside by a colleague. AdvertisementIn addition, each worker told BI they were one of several employees at their stores who had been fired over the cups. None of the seven employees BI spoke to said they expected this product could end up costing them their jobs.

Persons: —, Catherine Carter, Carter, Stanley Quencher, hadn't Organizations: Service, Business, Target, Starbucks, BI Locations: Miami, Maryland

☆ The woman behind the Stanley Quencher's meteoric rise said she had to beg the company's executives to market to women
▼ + stars: | 2024-01-24 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +5 min

Ashlee LeSueur, cofounder of The Buy Guide, told The Wall Street Journal that Stanley was resistant. AdvertisementStanley, which long marketed itself as an outdoorsy company for campers, construction workers, and — primarily — men, first introduced the Quencher cup in 2016. "Some of the executives had a really difficult time imagining a more female-leaning color palette on the Stanley products," LeSueur told The Journal. "I think the biggest difference when Terence came on was just that enthusiasm," LeSueur told the podcast. AdvertisementThe company's marketing shift worked: Stanley cups have become major status symbols at schools, sparked a collector's mentality around the mugs, and — in at least one case — led to a Stanley cup heist.

Persons: Stanley, Quencher, Ashlee LeSueur, —, Stanley Quencher, Terence Reilly, LeSueur, Lauren Solomon, Solomon, Reilly, Terence, Callum Borchers Organizations: Wall Street, Service, Street Journal, The, eBay, Stanley, Starbucks, Target Locations: Quenchers

☆ I love my Stanley cup, and all of you are making me embarrassed to have one
▼ + stars: | 2024-01-24 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +4 min

Everyone is losing their minds over Stanley Cups, a mashup of an oversize cup and water bottle. AdvertisementIf you've been on any corner of the Internet recently, you've encountered them: The Stanley Cups . As Stanley mania peaks , I am here to weigh in: I love my Stanley Cup, and all of you need to chill out. AdvertisementI admit that the internet and influencers are partially the reason I have a Stanley Cup in the first place. Some fans are amassing huge Stanley Cup collections, like the influencers who showcase rows of colorful, giant cups .

Persons: Stanley, —, you've, They're, it's, Stanley —, that's, I've Organizations: Service, CNBC, tote

☆ Police arrest California woman for allegedly stealing 65 Stanley cups
▼ + stars: | 2024-01-23 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Police responding to a retail theft call in a California city discovered what is likely the most 2024 thing ever: A Sacramento woman allegedly stole about five dozen Stanley cups valued at a whopping $2,500. After a search of the car, the police recovered 65 Stanley cups. The inexplicable allure of Stanley cups has led people to go to extreme lengths to collect them. “The Roseville Police Department remains committed to stopping retail theft.”The Stanley cups were stuffed in the suspect's trunk. Once the cups took off on social media, Stanley’s annual sales reportedly jumped from $75 million to $750 million in 2023 alone.

Persons: Stanley, “, ”, Stanley Quenchers, William Stanley, Jr, Terence Reilly, CNN’s AJ Willingham Organizations: New, New York CNN — Police, Roseville Police, Facebook, Stanley Locations: New York, California, Sacramento, Target, Roseville

☆ A woman stole $2,500 of Stanley cups in a brazen heist, police say, amid an escalating national craze
▼ + stars: | 2024-01-22 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +2 min

Police in California said a 23-year-old woman stole nearly $2,500 worth of Stanley cups. AdvertisementPolice in Roseville, California, said a Sacramento woman brazenly stole nearly $2,500 worth of Stanley cups — the hugely popular drinking vessels . She was arrested on a charge of grand theft, police said, with a subsequent search of her vehicle leading to the recovery of 65 Stanley products — valued at nearly $2,500. AdvertisementImages shared by the police department on Facebook show the trunk of a car filled with stolen merchandise — Stanley cups of varying sizes. The trunk of the suspect's car was filled with stolen Stanley products.

Persons: Stanley, Stanley Quencher, —, brazenly, Stanley Quenchers, influencers Organizations: Service, Police, Facebook, Roseville Police Locations: California, Roseville , California, Sacramento, Roseville, City

☆ A 16-year-old claims her parents have spent $3,000 buying her 67 different Stanley cups, as the giant mugs become the ultimate playground status symbol
▼ + stars: | 2024-01-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewA 16-year-old TikToker claims that her parents have spent around $3,000 buying her every Stanley cup on the market. This story is available exclusively to Business Insider subscribers. The Quenchers were the most-featured item in Gen Z Christmas-haul videos on TikTok, a youth consumer-trends analyst previously told Business Insider . A shopper passes empty shelves once stocked with Stanley tumblers at a Target store in Canoga Park, California on January 9, 2024. Do you collect Stanley cups?

Persons: —, Stanley, Amelia Awad, Stanley Quencher, I'm, Stanley tumblers, Brian van der, Awad Organizations: Service, Business, Wall Street Journal, Starbucks, Hydro, Los Angeles Times, Getty Locations: Birmingham , Alabama, Canoga Park , California

☆ Having your shelves filled with Stanley tumblers is not the point of the cup
▼ + stars: | 2024-01-21 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +4 min

America's hottest reusable water container has a sustainability problem. This story is available exclusively to Business Insider subscribers. On TikTok, influencers are showing off their shelves full of Stanley Tumblers, each in different colors. For one, as CBC News pointed out, Stanley does not offer any product recycling options. PMI Worldwide, the parent company of Stanley, did not immediately respond to a request for comment from Business Insider sent outside regular business hours.

Persons: Stanley tumblers —, Stanley Quencher H2.0, Stanley, Stanley Tumblers, Katie Notopoulos, Jessica Heiges, WSP, Heiges, Myra Hird, " Hird, Kathryn Coduto Organizations: Service, Business, CNBC, Wired, CBC, Queen's University, Boston University, PMI, Business Insider

☆ Costco and Sam's Club shoppers are rushing to buy a $150 dupe of an Anthropologie mirror that costs $1,200
▼ + stars: | 2024-01-21 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +3 min

Read previewSome shoppers are rushing to their local Costco and Sam's Club to snag a dupe of a pricey floor-length Anthropologie mirror. The Costco mirror is making its rounds through the regions and it was worth the wait!!!" While some commenters talked about getting their hands on the Costco dupe, others said they preferred a dupe from Sam's Club. The Sam's Club version is 72 inches tall and 36 inches wide with a gold frame. Sam's Club.

Persons: —, @costconew, @costcohotfinds, Jennifer Ortakales Dawkins, Gen Z, Stanley Quencher, Quenchers Organizations: Service, Costco, Sam's, Business, Sam's Club, Stanley Consumers

☆ Stanley cups are tearing apart middle schools
▼ + stars: | 2024-01-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

Read previewI'm not sure it's hyperbole to say that Stanley cups — the colorful 40-ounce water vessels — are tearing apart the fabric of our society. The Cut reports that Stanleys have become the new status symbols for middle school girls. AdvertisementLewis's prediction seems spot-on: The cup is now the hot item for middle school girls — a demographic not exactly known for kind behavior if you deviate from the norm. Middle school is when kids can be ruthless about who has or doesn't have some arbitrary status symbol, whether it's Uggs or folding the waistband of your gym shorts the right way. (Back in MY day, we — gasp — used the school water fountain).

Persons: —, Stanley, Julia Reinstein, Stanley Quenchers, Gen Alpha, Matt Fowler KC, Z, Casey Lewis, Gen Zers, Jamie Sherman, Sherman, it's, Gen, 🥶🥶 Organizations: Service, Business, Target, Stanley, Gen, Gen Alpha Locations: New Hampshire, Dallas

☆ Stanley's viral cups are such a status symbol that kids are getting mocked at school for having off-brand dupes, one mom's viral TikTok says
▼ + stars: | 2024-01-12 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Stanley's "Quencher" insulated cups are a hot status symbol for kids and parents alike. One mom's viral TikTok even claims that her daughter was mocked at school for having a cheaper dupe. Dayna Motycka said in a TikTok video that she bought her daughter the $9.98 cup from Walmart for Christmas. Motycka, who herself owns a Stanley cup, said she went on to buy her daughter a $35 30-ounce white Stanley cup. "We have got to teach our kids to not make other kids feel inferior for not having the things that they have."

Persons: —, Gen Zs, Stanley, Stanley Valentine's, Casey Lewis, Dayna Motycka, Motycka, I've Organizations: Walmart, Service

☆ Stanley cup craze, explained: Why do we love these tumblers so much?
▼ + stars: | 2024-01-10 | by ( Aj Willingham | ) edition.cnn.com time to read: +5 min

On social media, Stanley collectors show off shelves of their rainbow-hued, stainless steel treasures or gush over stickers and silicone doohickies to accessorize their favorite cups. It’s no secret that good marketing — largely to women, through social media — has been behind the cups’ recent surge in popularity. Empty shelves after a sold-out Stanley cup release at a California Target in January. The habitual meets the aspirational when social media posts add a shiny, new Stanley cup to a lifestyle marked by clean, responsible, well-hydrated order. It’s a favorite cup, a new cup, a go-to cup, the cup everyone is jealous of, the cup that will solve all of life’s problems and get us closer to our ideal selves.

Persons: Stanley, —, Charles Lindsey, “, Lindsey, Brian van der, Terence Reilly, it’s, “ It’s, ” Lindsey, Ricardo Torres, they’re Organizations: CNN, Stanley, University, Buffalo School of Management, ”, California Target, Los Angeles Times, Starbucks, Milwaukee, USA Locations: California, Milwaukee

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