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☆ 57% of Gen Zers want to be influencers—but 'it's constant, Monday through Sunday,' says creator
▼ + stars: | 2024-09-14 | by ( Gili Malinsky | ) www.cnbc.com time to read: +7 min

There are 4.2 billion social media users around the world, according to linking tool company Linktree's 2022 Creator Report. Williams has been a full-time creator since quitting her previous job as a data analyst in 2022. Williams usually starts working around 8 a.m., including emails, video editing and planning content. Their Facebook page has 5.7 million followers, their TikTok has 6.1 million followers and their YouTube page has 634,000 followers. There's not a single content creator I've ever talked to that hasn't dealt with online abuse."

Persons: they're, Victoria Bachan, Taylor Lorenz, it's, Hannah Williams, Williams, Caroline Lasher, Lasher, She'll, videographer, she'll, Leslie Mosier, Doug, Pug, Lorenz, There's, I've, hasn't, She's, she's Organizations: Whalar, NeoReach

☆ How 9/11 Become Gen Z's Favorite Internet Meme, Joke
▼ + stars: | 2024-09-11 | by ( Scott Nover | ) www.businessinsider.com time to read: +13 min

On 9/11, the first meme dropped at 8:56 a.m. "That is a big fucking hole in the World Trade Center sirs!" 9/11 jokes, in other words, often have very little to do with 9/11. AdvertisementUnlike Domineau or those anonymous SomethingAwful posters, many people making and spreading 9/11 memes today are too young to remember 9/11, if they were alive at all. She says 9/11 memes have always been popular with her cohort. Domineau says it's only natural for young people to take 9/11 jokes to the next extreme.

Persons: NAEM, DogWelder, Brad Pitt's, Tyler Durden, monkeu, BUSH, Thom Yorke, THOM, Gilbert Gottfried, Jaroslav Hašek, Jan Chovanec, ike H, oke, hing, hite, ingle, alvin K, amar, laine, hatter, ike Organizations: World Trade Center, Facebook, Twitter, World Trade, United Airlines Flight, Radiohead, Empire, International, of Humor Research, ard, ust Locations: New York, Czech, pec

☆ CNBC Daily Open: Did Apple’s shiny new things uplift markets?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +3 min

Justin Sullivan | Getty Images News | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: Pro Max, Justin Sullivan, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Pro, Apple, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

☆ CNBC Daily Open: Did Apple’s shiny new things improve market sentiment?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

Nic Coury | AFP | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: HSI, Nic Coury, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Apple, AFP, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

☆ Meeting anxiety is a real thing. Here's how to beat the nerves, according to a career expert.
▼ + stars: | 2024-09-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

While we may chastise ourselves for stumbling over our words or saying the wrong thing, we'd likely never notice such a thing in our peers. It's worrying about saying the wrong thing or asking a question others think is stupid or has an obvious answer. "Even if you stutter, even if you don't say it perfectly how you intended, it's taking you out of your head and into action," Durham said. "If you're someone who's in your head, you are not the target audience for that constructive criticism," she added. "So you are inherently not going to say the wrong thing."

Persons: —, Emily Durham, Durham, it's, Zers, It's, They've, you'll Organizations: Service, Business, Deloitte, Harvard Business School

☆ Some young adults are opting out of parenthood. Money is a major reason, most say
▼ + stars: | 2024-09-10 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

watch nowYoung adults face financial obstaclesOver decades, attitudes about marriage and parenthood have changed. More recently, experts say, the overall cost of living has become a contributing factor in decisions to forgo parenthood. Between 1991 and 2024, the costs for child care rose at nearly twice the pace of overall inflation. But parenthood and related child care costs are not just personal financial issues, he added. "The cost of child care is really an economic growth and productivity issue as well," House said — and that affects all Americans, not just those with young kids.

Persons: Greg McBride, Gen Zers, Pew, Brett House, —, Brett Organizations: Pew Research Center, KPMG, Columbia Business School, Columbia Business Locations: U.S, millennials

☆ More and more Gen Zers are struggling to stay in work or school. With $350 monthly, a New Orleans guaranteed income program hoped to change that.
▼ + stars: | 2024-09-07 | by ( Allie Kelly | ) www.businessinsider.com time to read: +7 min

Read previewFor some young New Orleans residents, guaranteed basic income helped them afford a ride to work. The New Orleans guaranteed basic income pilot was a collaboration between Mayor LaToya Cantrell's Office of Youth and Families and the national advocacy network Mayors for a Guaranteed Income (MGI). AdvertisementResearchers, however, noted that the individualized impacts of guaranteed basic income are difficult to capture in a dataset. For Howlette, the New Orleans pilot results show that housing, work, and transportation-related costs are major barriers for opportunity youth. She said guaranteed income is just one way to help alleviate these challenges and prevent long-term poverty.

Persons: —, would've, LaToya, Howlette Organizations: Service, SNAP, Medicaid, Business, New, LaToya Cantrell's, Youth, The Center, University of Pennsylvania, Orleans Mayor's Locations: New Orleans, America, Los Angeles, Birmingham, Chicago, Denver, , New Orleans, Louisiana, Orleans

☆ Google is losing its status as a verb
▼ + stars: | 2024-09-06 | by ( Alistair Barr | ) www.businessinsider.com time to read: +3 min

The Merriam-Webster dictionary added "Google" as a verb to mean searching for something on the web. "So long Google, the verb," wrote Mark Shmulik and fellow internet analysts at Bernstein Research in a note to investors. Related stories"Gen Zers, and especially Gen Alpha, barely use Google as a verb anymore, they simply say to 'search it'," Shumlik and colleagues explained. It might be concerned because when you're no longer a verb, that suggests you're no longer ubiquitous. So maybe Google is happy it's no longer a verb with the young folk?

Persons: —, Merriam, Mark Shmulik, Zers, Alpha, Shumlik, Gen Z, Shmulik Organizations: Service, Google, Webster, Business, Bernstein Research

☆ China is telling Gen Zers to beware of online dating and rock music because they might be traps by spies or the West
▼ + stars: | 2024-09-05 | by ( Matthew Loh | ) www.businessinsider.com time to read: +3 min

Read previewOfficials in China have been telling young people that spies or foreign powers could be out to trick them through casual activities such as online dating and listening to pop music. National authorities raised these red flags at least twice recently, amid a wider push from China's leader, Xi Jinping, to bolster Chinese national security by getting citizens to be more proactive. The South China Morning Post reported that a new foundational textbook for college students warned them about pop culture and rock 'n' roll as oft-used tools for foreign subversion. AdvertisementThe Ministry of State Security has meanwhile cautioned young people to beware of part-time job offers and online dating prospects that might be "secret-stealing traps" laid by foreign spies. The idea here is that the spies target students in scientific research fields to trick them into disclosing sensitive information or sending photos of classified sites.

Persons: —, Xi Jinping Organizations: Service, Business, China Morning Post, Ministry of Education, of State Security, Ministry of State Security Locations: China, Beijing

☆ 40% of workers are behind on retirement planning. Not saving earlier was the biggest mistake
▼ + stars: | 2024-09-04 | by ( Jessica Dickler | ) www.cnbc.com time to read: +5 min

Thomas BarwickMolly Richardson, 35, regularly contributes to her 401(k) plan, but the structural engineer said she isn't too worried about retirement yet. "There are so many individuals, young, mid-career and deep into their career, that are not saving enough for a healthy and secure retirement," said Jacqueline Reeves, the director of retirement plan services at Bryn Mawr Capital Management. The retirement savings shortfallOther reports show that a retirement savings shortfall is weighing heavily on Americans as they approach retirement age. LiveCareer's retirement fears survey found that 82% of workers have considered delaying their retirement due to financial reasons, while 92% fear they may need to work longer than originally planned. More than any other money misstep, not saving for retirement early enough is the biggest financial regret for 22% of Americans, according to another report by Bankrate.

Persons: Thomas Barwick Molly Richardson, isn't, Richardson, Gen Xers, Zers, Jacqueline Reeves, Reeves, Lisa Cutter, Cutter, they're, Catherine Collinson, you'll, Bryn Mawr's Reeves, Greg McBride Organizations: CNBC, Bryn Mawr Capital Management, Fidelity Investments, Pew Charitable, American, Transamerica Center, Retirement Studies, Transamerica Institute, Bankrate Locations: Jacksonville , Florida, U.S, Bryn Mawr, Terre Haute , Indiana

☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
▼ + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.

Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare

☆ A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
▼ + stars: | 2024-08-31 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +7 min

But she said social media just isn't what it used to be. As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement. The company has a website dedicated to resources for Instagram creators, including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term.

Persons: —, Bree Rose, Rose, Instagram, she's, Zers, Goldman Sachs, Julia Broome, It's Organizations: Service, Business, Social, Mental Health Locations: Washington, Mexico, France, Los Angeles

☆ Gen Z Loves Kamala More Than Biden. but It's Not an Obama 2008 Repeat.
▼ + stars: | 2024-08-27 | by ( Daniel Cox | ) www.businessinsider.com time to read: +13 min

Back in 2008, the Obama campaign made an unprecedented effort to target young voters. In critical swing states like Pennsylvania and Nevada, young voters were more likely to report being contacted by the Obama campaign than older voters were. The issues that fire up young voters are increasingly out of step with the interests of an older, more moderate electorate. Young women have grown more liberal, and young men have become noticeably more sympathetic to the GOP. Related storiesSo to court America's young voters, Harris needs to appeal to their desire for something new.

Persons: Kamala Harris, Tamara Keith, Harris, Obama, Joe Biden, Gen, They're, Zers, Gen Z, Hunter, Trump, David Shor, Young, Biden, she's, Hillary Clinton's, —, Hillary Clinton, Joe Biden's, Harris doesn't, Tim Walz, Melanie, Camilla Harrison, hadn't Organizations: NPR, Obama, Democratic, Democrats, Pew Research Center, Trump, Gallup —, Pew, Democratic Party, Politico, Younger Democrats, GOP, Wall Street, New York Times, Monmouth University, Democratic National Convention, The New York Times, Biden Locations: Iowa, Pennsylvania, Nevada, American, Michigan, Siena, Florida

☆ Insider Today: The Hamptons of Florida
▼ + stars: | 2024-08-24 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +7 min

This week's dispatchView of Inlet Beach, Florida, one of the communities that makes up "30A" Courtesy of the Blankenship GroupMeet the "Hamptons of the South"A 26-mile stretch of Florida highway has been a well-kept secret for years. Sitting between popular spring break locales Destin and Panama City Beach, the 30A beaches comprise a few towns: Rosemary, Santa Rosa Beach, and Seaside. Despite the influx of interest and visitors, Kemp Stewart, a luxury rental owner who's seen 30A blow up in popularity, said that the beach towns' appeal has remained the same. No more night sweats : We found the three best cooling pajama sets for women to help hot sleepers chill out. AdvertisementMore of this week's top reads:The Insider Today team: Jordan Parker Erb, editor, in New York.

Persons: —, Suzanne Hayes, it's, Dan Latu, Kemp Stewart, who's, It's, Kemp, Ben Affleck, Jennifer Lopez, Monica Schipper, Affleck, Jenny Chang, Rodriguez, Monica Humphries, Natalie Ammari, Zers, they're, Warner, Kevin Costner's, Max, Air McNair, docuseries, Steve McNair, Rebecca Zisser, Skip, we've, Jordan Parker Erb, Dan DeFrancesco, Lisa Ryan, Amanda Yen Organizations: Service, Business, Panama City Beach, BI, Warner Bros, Apple, Labor Locations: Florida, Beach , Florida, Gulf, Mexico, Panama, Santa Rosa Beach, Seaside, Redfin, New York, New York City

☆ Only 15% of Gen Z regularly saves a portion of their paycheck—how to start saving more today
▼ + stars: | 2024-08-23 | by ( Jade Thomas | ) www.cnbc.com time to read: +1 min

Gen Z adults aren't saving their money. Only 15% of Gen Z regularly puts a portion of their paycheck into a savings account, according to a recent Bank of America survey. And just 1 in 5 Gen Zers are contributing to a retirement account. Gen Z is typically defined as those born between the years of 1997 and 2012. The good news: Gen Zers are still under 30, and have plenty of time to save money and develop smart financial habits.

Persons: Gen Z, Zers, Gen, it's, Douglas Boneparth, Winnie Sun, Sun, you've Organizations: of America, Sun Group Wealth Partners

☆ Gen Z women are leaning into office-inspired clothing — but they're not wearing it to the office
▼ + stars: | 2024-08-23 | by ( Amanda Yen | ) www.businessinsider.com time to read: +8 min

Quang attributes the unexpected virality to a digital trend that first appeared at the end of 2023: the office siren. AdvertisementGoogle Trends shows searches for the term "office siren" increased tenfold between the first week of May and the first week of August. The office siren is a polarizing character — a sexed-up appropriation of office wear, restyled and applied to contexts outside the office. "Obviously, I'm not wearing this to the office," Quang said. "The office siren is just a character I'm playing."

Persons: —, Julia Quang, Aritzia, Zers, Quang, Josephine Hansom, Hansom, Gen, Kirsten Classi, Zummo, she's, Corey Robinson, Abercrombie &, it's, Robinson, Heather McLean, McLean, Nancy Deihl, Gen Z, I'm Organizations: Service, Business, Brands, Abercrombie, Abercrombie & Fitch, New York University Locations: Quang, Canadian, America

☆ Gen Z Is Fighting Loneliness With Social Events, Clubs, Dinner Parties
▼ + stars: | 2024-08-22 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +10 min

The next day after work, Nagel-Mayberry made her way to the run club's local meeting point. Kong started looking for chess clubs near her in Los Angeles, but they were all for older men or younger children. Now, roughly 300 people between 21 and 35 attend LA Chess Club each Thursday evening. According to Eventbrite, book-club listings were up 24% in 2023 from the prior year, and themed book clubs, such as queer book clubs, saw an 82% increase in attendance. "The first book club was on a Wednesday, so I wasn't able to go to my run club," she told me.

Persons: Julia Nagel, Mayberry, Nagel, I've, Sheila Liming, Zers, Gen, Z, Michelle Kong, Kong, livestreaming, hankering, Liming, —, we're, Ben Bradbury, Eventbrite, Maya Aristimuño, aren't, Casa, Gen Zers, Mills Organizations: Electric Athletic Club, Friendship, Gallup, American Survey Center, LA Chess, Maristi Creative, Soho, GGA Partners, Soho House Locations: Chicago, Los Angeles, New York City, New York, Vicente, Soho

☆ Meet the millennials who got student-loan forgiveness and now have the freedom to save for retirement, grow their families, and consider going back to school
▼ + stars: | 2024-08-14 | by ( Ayelet Sheffey | Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +17 min

Scott M. Smith, 40, wasn't expecting student-loan forgiveness. Scott M. Smith, 40, received student-loan forgiveness through PSLF. AdvertisementThe freedom to go back to schoolFor Paul Smylie, 39, student-loan forgiveness means something else. Smylie's student-loan forgiveness is giving him the financial freedom to consider doing just that. In a rule first established under President Barack Obama, any student-loan borrower who can prove they are totally and permanently disabled is eligible for student-loan forgiveness.

Persons: Scott M, Smith, wasn't, — Smith, servicer, hadn't, —, who's, PSLF, Joe Biden's, Millennials who've, Zers, millennials —, Gen Xers —, Paul Smylie, Smylie, Gen Xers, Chloe Moore, Financial Staples, Keenan Casey, CiCora Leigh, Leigh, Cicora Leigh, Barack Obama, Beverley —, Beverley, Grayson Hofferber, Hofferber, they'll, that's, someone's, Casey Organizations: Service, Public, Business, Education Department, Federal Reserve, SAVE, Appeals, Associated Press, Gallup, Lumina Foundation, millennials, Financial, Army, University of Mississippi, Veterans Affairs, BI, Millennial Wealth Management Locations: Mississippi, Beverley, forbearance, deferment

☆ The Great Detachment is looming for employees, experts warn — especially for Gen Z
▼ + stars: | 2024-08-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

And Gen Zers, as the cohort associated with "quiet quitting" and a job being just a job, are leading the charge. "And then there's about 17% who are actively disengaged, they are unhappy. According to Gallup data this year, millennials and Gen Zers are seeing the biggest drop in engagement. Millennials have dropped seven points, from 39% to 32% being actively engaged, while actively engaged Gen Zers have dropped from 40% to 35%. The percentage of actively disengaged millennials has risen from 12% to 17%, while for Zoomers, it has increased from 13% to 14%.

Persons: Zers, Richard Wahlquist, It's, We've, Wahlquist, millennials, Millennials, Leena Rinne, Rinne, they're, I'm, hasn't, Khyati Sundaram, Sundaram, Gen Zs, Zs, Skillsoft, — Organizations: Service, Business, American Staffing Association, Gallup, Skillsoft, BI

☆ Gen Z isn't lazy — it just needs training, HR experts say
▼ + stars: | 2024-08-13 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

We tend to wind ourselves up about differences among boomers, millennials, and Gen Zers — sorry, Gen X, forgot to include you — even though many of the distinctions are made up. AdvertisementIt's easy to point to young workers and say they're no good at their jobs because, of course, they're often not as experienced as those doing the criticizing. "Mentorship will be huge with this generation," Toothacre said. So, some young workers' desire to focus more on their mental health and well-being could rankle some older workers and fuel why-didn't-I-think-of-that resentments. We're seeing less of them prioritize work, especially if they're not treated well," she said.

Persons: —, Zers —, Gen X, they're, Julia Toothacre, Toothacre, Thomas Roulet, Roulet, Jon Veasey, It's, Gallup Organizations: Service, Business, Cambridge University, YouTube, KPMG, Workers

☆ Millennial and Gen Z retirements might actually be OK while boomers and Gen X could struggle. It's due to how savings have changed over time.
▼ + stars: | 2024-08-13 | by ( Ayelet Sheffey | Madison Hoff | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Assuming no changes to Social Security benefits, 37% of Gen Z and 44% of millennials could experience retirement shortfalls, coming in below 47% of Gen X and 52% of boomers. One 68-year-old previously told BI that she cannot afford to retire and is living off her Social Security and salary. According to the report, only around 28% of US households would face retirement shortfalls if they retire at 70. "You can delay claiming Social Security and get a bigger benefit and inflation-adjusted benefit."

Persons: —, Gen Xers —, Zers, Gen X, X, Spencer, Morningstar, Xers, Gen Organizations: Service, Financial, Morningstar, Social Security, Business, Consumer, Alliance, Lifetime, Pensions

A glorious farewell to the 2024 OlympicsIt’s time to say au revoir to the 2024 Summer Olympics in Paris. Mark J. Terrill / APTeam USA eked out close wins in the men's and women's basketball finals, taking gold in the final weekend of the games. The men's team, which included all-stars LeBron James and Kevin Durant, brought home the fifth straight Olympic title for the Americans. Sunday's win by the women's team was its eighth straight Olympic gold. Other Olympic highlights:Trump campaign says it was hackedFormer President Donald Trump’s campaign has said it was hacked by an Iranian group.

Persons: H.E.R, Tom Cruise, Chili Peppers, Billie Eilish, Snoop Dogg, Dr, Dre, Team USA Stephen Curry, Mark J, Terrill, Steph Curry's, LeBron James, Kevin Durant, Sunday's, A'ja Wilson, Jordan Chiles, Naomi Baker, Cecile Landi, Romanian Ana Bărbosu, Macron, Emmanuel Macron, Léon Marchand, Pascal Le Segretain, “, ”, Trump, Donald Trump’s, Steven Cheung, Trump’s, ” Cheung, Kamala Harris, Harris, Willie Brown, Omar Al, Uvalde shooter’s, Armando Ramos, Salvador Ramos, Leila, Gen Alpha, Zers, Alpha Organizations: Phoenix, Team USA, USA, WNBA, U.S, Getty, International Olympic, Paris Olympics, NBC News, Politico, Microsoft, Islamic Revolutionary Guard Corps, Trump Organization, San Francisco, Trump, Trump . White, Israel Defense Forces, Hamas, Robb Elementary School, NBC Locations: Paris, Los Angeles, Venice, U.S, France, China, Romanian, Iranian, “, Montana, Trump, Gaza City, AFP, Israel, Gaza, , Texas

☆ Gen Z Women Are Getting Into Personal Finance Tips to Invest and Save
▼ + stars: | 2024-08-12 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +13 min

These women talk openly about being rich and wanting to help other women become rich too. She also launched a platform called Treasury, which says it has helped women invest over $80 million in the stock market. "I couldn't really find anyone who was teaching money the way that I wanted to learn it," Sacks said. And it's probably getting really smart about how you save money, taking the money that you are saving and investing it and building wealth." Young women, on the other hand, are turning to more tried-and-true tactics.

Persons: Dave Ramsey, Tori Dunlap, It's, Dunlap, Dow Jones, Simran Kaur, Rachel Rodgers, Z, Kaur, Zers, Haley Sacks, Sacks, Cartier, Kylie Jenner, Suze Orman, it's, they're, Rita Soledad Fernández Paulino, Leah Sheppard, Gen Zers, —, Rita Soledad Fernández Paulino Sacks, Kyla Scanlon, Scanlon, aren't, Fernández Paulino, weren't Organizations: Economic, Institute, Washington State, Carson College of Business, GameStop, Fidelity Investments, Federal Reserve's Survey, Consumer Finances Locations: Tacoma , Washington, Dunlap, Instagram, Zealand, York, California

Read previewAs a freshman at Penn State University, Ezra Gershanok was set on landing a job in consulting after graduation. Four Gen Z consultants told BI they were not in the industry for the long haul. Related storiesYet she doesn't expect the consulting industry will go hungry for workers because of the opportunities the experience can bring. AdvertisementShe said the learning opportunities can help some young consultants cope with the long hours and stress of the gig. Gen Z consultants said the hours are worth it as long as they pick up new skills.

Persons: —, Ezra Gershanok, There's, Gershanok, It's, he'd, Gen Zers, Vicki Salemi, Monster, Salemi, Gen, Jorge García Febles, I'm, PwC, it's, Spencer Rascoff, Surabhi Gupta Organizations: Service, Penn State University, Deloitte, McKinsey & Company, Business, Ritz Carlton, Consulting, McKinsey

Children born after 2010, Gen Alpha are the internet’s newest darlings. Gen Alpha’s hyper online manner of speaking has been dubbed “brainrot,” mostly by older Gen Zer’s who share spaces like TikTok with them. It evolves so quickly online.”With the new slang, Gen Alpha itself has gained a reputation. When older people try to use Gen Alpha slang, “It’s kind of embarrassing,” Beryl said. “Every single person throughout history has always complained about how the younger generations are ruining language with their made-up slang,” Aleksic said.

Persons: Gen Z’s, ”, ” Everyone’s, Gen Alpha, Zer’s, Camille Nisich, “, We’re, Michael Petersen, Beryl, he's, Michael Petersen “, Adam Aleksic, you’ve, Alpha, Michael Bay, it’s, It’s, Z’s, Kai Cenat, Fanum, Marigold, cuz, ” Aleksic, Aleksic, Neal Broverman, Calvin, ” Nisich, ” Beryl, They’re, ” Neal Broverman, Neal, Zers, “ There’s, “ It’s Organizations: Alpha, Hollywood, bae ”, Google Locations: Roblox, “, Marigold, “ Ohio, Ohio, Tennessee

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