Elon Musk's social media site X began rolling out free premium features, including verification badges known as "blue checks," to select users late Wednesday in an effort to reward what it calls "influential" people on the platform.
For most users, X Premium is a paid subscription service that can be opted into.
By subscribing, users get access to exclusive features, like the option to display a blue checkmark on their profile.
X CEO Linda Yaccarino shared Musk's post late Wednesday as the features began rolling out.
It is not clear how long users will have access to free premium features, or if it will be possible for them to opt out of the service.
Persons:
Elon, Musk, Linda Yaccarino
Organizations:
X Help, CNBC, Twitter, Disney, Apple
Locations:
U.S