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☆ 13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
▼ + stars: | 2023-09-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.

Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood

CORPORATE DROPBOXESFTA, GoAnywhere MFT, and MOVEit Transfer are corporate versions of file sharing programs consumers use all the time, like Dropbox or WeTransfer. MFT software often promises the ability to automate the movement of data, transfer documents at scale and provide fine-grained control over who can access what. MFT PROGRAMS CAN BE TEMPTING TARGETSRunning an extortion operation against a well-defended corporation is reasonably difficult, said Recorded Future analyst Allan Liska. "If you can get to one of these file transfer points, all the data is right there. HACKER TACTICS ARE SHIFTINGScooping up data that way is becoming an increasingly important part of the way hackers operate.

Persons: Ransom, GoAnywhere MFT, James Lewis, WeTransfer, Allan Liska, Bam, Liska, Joe Slowik, Huntress, Raphael Satter, Grant McCool Organizations: Software, GoAnywhere, Thomson

☆ APEL II pentru depunerea solicitărilor de grant la finanțarea măsurilor de adaptare a sistemelor de producție agricolă la schimbările climatice
▼ + stars: | 2020-12-02 | by ( Alte Articole | ) www.civic.md time to read: +15 min

* În cazul lipsei co-finanțării, UCIP IFAD poate oferi finanțare cu credit prin intermediul Băncilor Comerciale partenere la o dobândă avantajoasa de 6,75% în MDL. Cererile de finanțare vor fi recepționate pe parcursul anului în baza apelurilor de granturi anunțate de UCIP IFAD. În subiectul mesajului se va indica: ”Granturi masuri adaptare la schimbările climatice, Numele solicitantului de grant”. La etapa de recepționare, dosarele de aplicare vor fi înregistrate în registrul scrisorilor de intrare, fiind notate: data depunerii, denumirea grantului, denumirea solicitantului. UCIP IFAD va comunica numarul de înregistrare al dosarului prin expedierea unui răspuns la adresa electronica de la care a fost recepționat dosarul de aplicare.

Persons: Solicitantul, GRANT, finanţarea Organizations: Agriculturii, Banca Mondială Locations: Republica Moldova, Chişinău şi Bălţi, Chişinău, Bălţi, devălmășie, ODIMM, SUA, MAIA

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