The company sees "incredible breakthrough potential for generative AI, which is why we're currently investing significantly in this area," Cook said at Apple's annual shareholder meeting, which was held virtually.
He also reframed several announced Apple products as "AI-powered," to emphasize that the company has been working on the technology for years.
Current features that use Apple's AI technology include the Vision Pro's hand-tracking tool and Apple Watch's heart rate alerts, Cook said.
At the meeting, Cook was not asked about the Apple Car project, which he'd previously called the "mother of all AI projects."
The remarks came after Apple shareholders rejected a proposal that would compel the company to produce a report on AI risks.
Persons:
Tim Cook, we're, Cook, Apple hasn't, Apple, he'd, Michael Forsythe, Wanda Austin, Al Gore, James Bell
Organizations:
Apple, Apple Watch, Employees, AFL, CNBC
Locations:
New York City