Discovery teamed up with Disney to create an anticipated Max-Hulu-Disney+ bundle, which launched in late July for $17 per month.
AdvertisementThere were less than 2 million net streaming subscribers additions in the US in Q2, according to Antenna.
In August, Hulu's cancellation rate rose to its highest level since January, and Max's churn rate jumped to its highest mark since November.
AdvertisementWhen taken in the context of Antenna's other data, it looks like some Hulu and Max customers are canceling their subscriptions so they can subscribe to the Max-Hulu-Disney+ bundle without paying twice.
The Max-Hulu-Disney+ bundle is one of several streaming packages that media giants have conjured up.
Persons:
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Organizations:
Service, Warner Bros, Discovery, Disney, Hulu, Business, Paramount, WBD, Comcast, Netflix, Apple, ESPN