Source: Salad and GoWhen Sweetgreen went public two years ago, co-founder and CEO Jonathan Neman said the salad chain aspired to be the "McDonald's of its generation."
But another salad rival could beat Sweetgreen to the punch: Salad and Go.
One of its 48 ounce salads costs less than $7 and comes with chicken or tofu, while a comparable salad from Sweetgreen costs about $12.
Two years later, Morrison took over as chief executive, departing Wall Street's favorite chicken wing chain after a decade in favor of a little-known salad chain that then had only 50 locations.
Other salad players, such as Sweetgreen, Just Salad or Salata, are usually in the same markets as Salad and Go.
Persons:
Sweetgreen, Jonathan Neman, Charlie Morrison, Morrison, Wall, Adam Jeffery, Go, We've, Nicole Portwood, Portwood, hasn't
Organizations:
Volt Investment, CNBC
Locations:
Arizona , Nevada , Oklahoma, Texas, Southern California, Englewood Cliffs , New Jersey