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☆ Hollywood is turning to conservative values to find new audiences
▼ + stars: | 2024-11-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

The conservative shift comes as streamers try to make every dollar count but face cultural hurdles. The Prime Video series will be the first to come out of Amazon's deal with The Wonder Project, a Christian-focused production company for faith-based films and TV shows. In this newly conservative greenlighting era, buyers are looking around for sure things and pockets of audiences where there's opportunity. "Conservative, faith-based, family, is not a bad place to look," Thompson said. AdvertisementStudios and streamers want to serve rural America but are reluctant to touch something they consider too religious or conservative.

Persons: David, Vernon Sanders, Donald Trump's, Jennifer Salke, Nick Barnes, UTA's, Kevin Costner, Bob Iger, Tyler Perry, DeVon Franklin, Ruth, Boaz, Mary, Anthony Hopkins, Tim McGraw, Jim Caviezel, Jesus, Dallas Jenkins, Jon Erwin, UTA's Barnes, Dennis Quaid, Reagan, Matt Walsh's, Jesus of Nazareth, Angel, Robert Thompson, Thompson, Hilary Swank, Jamie McCarthy, That's, Jason Blum, Taylor Sheridan, Barnes Organizations: Netflix, Amazon MGM Studios, Paramount, Heartland, Angel, Angel Studios, Wonder, Networks, Cable, Syracuse University's Newhouse School of Public Communications, Center for Television, Popular, Conservative, York, Kingdom, Co, Lionsgate, UTA, Ampere Locations: Hollywood, UTA's Nashville, Los Angeles, American, California, America, Yellowstone, Georgia , Texas, Tennessee

☆ Hollywood goes conservative as an economic shift fuels a turn toward faith and family-based shows
▼ + stars: | 2024-11-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

After playing to the coasts, Hollywood is leaning toward faith and family-based shows and films. The Prime Video series will be the first to come out of Amazon's deal with The Wonder Project, a Christian-focused production company, for faith-based films and TV shows. After playing to the coasts with shows that embraced progressive themes, Hollywood is leaning into broadly appealing fare. That shift has included a combination of undeniably faith-based, conservative-themed, and family-aimed entertainment, agents, producers, and industry experts say. "Conservative, faith-based, family, is not a bad place to look," Thompson said.

Persons: —, David, Vernon Sanders, Jennifer Salke, Nick Barnes, UTA's, Kevin Costner, Bob Iger, Tyler Perry, DeVon Franklin, Ruth, Boaz, Mary, Anthony Hopkins, Tim McGraw, Jim Caviezel, Jesus, Dallas Jenkins, Jon Erwin, UTA's Barnes, Jesus of Nazareth, Angel, Robert Thompson, Thompson, Hilary Swank, Jamie McCarthy, That's, Jason Blum, Taylor Sheridan, Barnes Organizations: Netflix, Service, Amazon MGM Studios, Paramount, Heartland, Disney, Angel, Angel Studios, Wonder, Networks, Cable, Syracuse University's Newhouse School of Public Communications, Center for Television, Popular, Conservative, York, Kingdom, Co, Lionsgate, UTA, Ampere Locations: Hollywood, UTA's Nashville, Los Angeles, American, California, America, Yellowstone, Georgia , Texas, Tennessee

☆ Margot Robbie and Jacob Elordi to star in Emerald Fennell’s ‘Wuthering Heights’ film
▼ + stars: | 2024-09-24 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Variety-Live-Blog-Byline-Image.Png | ) www.nbcnews.com time to read: +3 min

Academy Award winner Emerald Fennell‘s anticipated “Wuthering Heights” adaptation just got buzzier with Academy Award nominee Margot Robbie and BAFTA nominee Jacob Elordi attached to star as Catherine Earnshaw and Heathcliff. MRC has tapped LuckyChap to produce the upcoming feature film — written, directed and produced by Fennell, based on the classic romance novel by Emily Brontë. Robbie has also been vocal in championing Fennell’s unique sensibilities after producing both the filmmaker’s movies. She’s so masterful at tone and plot,” Robbie said reflecting on “Saltburn’s” more shocking scenes in a January interview with Variety. Deadline was first to report news of Robbie, Elordi and LuckyChap’s involvement in the project.

Persons: Emerald Fennell‘s, Margot Robbie, Jacob Elordi, Catherine Earnshaw, Heathcliff, Fennell, Emily Brontë, Oscar, ” Fennell, Barbie, Robbie, “, Elordi, Saltburn, Barry Keoghan, Variety he’s, ”, ” Robbie, Carey Mulligan, Mulligan, Rosamund Pike, Kogonada’s, Tom Ackerley, Josey McNamara, “ Saltburn ”, Elvis Presley, Sofia Coppola’s “ Priscilla, ” Elordi, Justin Kurzel, Guillermo del Toro’s, Michael Management, Jeff Bernstein, Gersh . Fennell Organizations: MRC, Variety, Entertainment, CAA, Gersh, UTA Locations: Wuthering, I’m

☆ Gen Z UTA execs' daily routines include everything from parties to pitch meetings. See their packed schedule.
▼ + stars: | 2024-08-29 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewIn March, Ziad Ahmed and Shaina Zafar made headlines when they sold their marketing agency, Juv Consulting, to United Talent Agency. Juv was known among many US-based influencers and brands as the "go-to expert on Gen Z", one creator told Business Insider. This story is available exclusively to Business Insider subscribers. AdvertisementFor the first time, Ahmed and Zafar share a peek into their work schedules as they grow UTA's Next Gen.

Persons: —, Ziad Ahmed, Shaina Zafar, Juv, Ahmed, Zafar, , it's Organizations: Service, Juv Consulting, United Talent Agency, influencers, Business, UTA Locations: America

☆ The Olympics will be dominated by social media and influencers this year, as Gen Z and millennials look for fun and unique coverage
▼ + stars: | 2024-07-18 | by ( Tiara White | ) www.businessinsider.com time to read: +4 min

It also found that 75% of those who plan to watch the games are more likely to watch coverage from celebrities, influencers, and digital creators than they were for the 2021 Summer Olympics. "We found they're really excited to turn to social media for Olympic coverage because they think it will surface the most culturally relevant moments and create community," Emily Anatole, the senior director of cultural insights at UTA IQ, told Business Insider. The data explains why broadcaster NBC is tapping more influencers this year and working with the major platforms to expand social-media coverage around the Olympics. Gen Z and millennials will be tuning in to get creators' perspectives on the gamesThe involvement of more influencers this year also shows how Gen-Z and millennial viewers are changing the Olympics. Anatole said many Gen Z and millennials will use social-media platforms like TikTok and Snapchat to get Olympic coverage because of content creators like Cenat and Duke Dennis, who will help capture content for the games.

Persons: —, YouTuber Kai Cenat, Alex Cooper, Emily Anatole, Cooper, Cenat, influencer Olivia Dunne, Gen, Gen Zs, Anatole, Snapchat, Duke Dennis, Zers, shouldn't, …, Gen Z Organizations: Service, Social, Paris Games, Business, United Talent Agency, UTA, NBC, Olympics, Meta, YouTube, Facebook Locations: Paris

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ How to become an influencer and start making money
▼ + stars: | 2024-06-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +13 min

Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.

Persons: —, Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California

☆ 42-year-old left her job in marketing to become a 'breakup coach'—her first book deal was worth 6 figures
▼ + stars: | 2024-05-31 | by ( Gili Malinsky | ) www.cnbc.com time to read: +4 min

The 42-year-old Vancouver native started sharing her relationship experience at 25 when she wrote a Myspace post about a recent breakup. Chan now leads multiple relationship bootcamps per year, is working on her second relationship book and has various online brand deals. "And they basically say, like, 'look, no one owns the breakup space,'" Chan says. It took one final push for her to finally dive into the relationship space full time. Her mom emphatically said yes, and Chan left her job in August 2017.

Persons: Amy Chan, —, Chan, Amy Fabulous, …, Nick Jonas, Ali Wong Organizations: Vancouver, Simon Fraser University, Hours Vancouver, Heart Hackers, Post, Fortune, United Talent Agency, UTA Locations: Vancouver, Canada, San Diego, New York

☆ Gen Z bosses on the 6 misconceptions people have about them in the workplace: ‘We see these stereotypes getting in the way’
▼ + stars: | 2024-05-20 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +8 min

In 2024, Gen Z workers are expected to outnumber baby boomers in the American labor force for the first time. Gen Z workers know what their bosses are saying about them, and they'd like to have a word. Some leaders even go as far as saying they avoid hiring Gen Z workers, who are as old as 27 this year. Myth: Gen Z is asking for too muchMany leaders think Gen Z are entitled not just in their earning power, but what they expect out of work in general. Myth: Gen Z workers will quit because they're disloyalIt's long been true that early-career professionals are more likely than seasoned workers to change jobs quickly.

Persons: Gen, Zers, Z, Keely Antonio, Baby Boomers, Gen Z, Antonio, Ziad Ahmed, Ahmed, Booth, I'm, Ziad Ahmed Head, They're, they're Organizations: CNBC, Baby, JUV Consulting, Fortune, United Talent Agency, UTA Marketing Research, Workers

This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.

Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment

☆ K-pop stocks have sold off this year, but Goldman sees a turnaround
▼ + stars: | 2024-04-17 | by ( Lim Hui Jie | ) www.cnbc.com time to read: +4 min

Goldman Sachs, however, expressed optimism for the industry in a March 14 report, saying the K-pop sector is "misunderstood." Nonetheless, Goldman Sachs said it sees a "high potential for valuation re-rating," as companies still continue to deliver multi-year earnings growth. Goldman pointed out that Japan's top talent agency Johnny & Associates has been mired in a major scandal, leading to the industry turning more favorable to K-pop artists. In 2023, Kouhaku Uta Gassen, the largest music show in Japan, invited five K-pop artists and two localized groups produced by K-pop companies. It was the first time the show has featured male K-pop artists since 2011 and the largest number of K-pop groups ever featured in its line up.

Persons: Danielle, Hyein, NewJeans, Gary Miller, Goldman Sachs, Karina, Goldman, Kouhaku Uta Gassen Organizations: Park, Filmmagic, JYP, YG Entertainment, SM Entertainment, Hybe, SM, Johnny, Associates Locations: CHICAGO , ILLINOIS, Chicago , Illinois, Japan, U.S

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ How Young Entertainment Professionals — founded by a former agency assistant — is helping Hollywood up-and-comers chart careers amid disruption
▼ + stars: | 2024-01-14 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

Young Entertainment Professionals is an online community of more than 10,000 early-career professionals in Hollywood. Young people in the entertainment industry vented that their career growth was stymied by forces outside of their control. At YEP events, Romero added, "there's always people that come up to me who are like, 'When I moved to LA, I didn't know anybody.' In 2023, a Netflix creative assistant founded the monthly newsletter The Hollywood Assistant, telling BI that newcomers have "no blueprint" for how to chart a course to steady employment and success. "They can help through the hard times that we have been having in the industry," Romero concluded.

Persons: Trevor Romero, It's, isn't, he's, Romero, there's, they've, —, people's, Kai Dorsey —, YEP Organizations: Young Entertainment, UTA, Hollywood, LinkedIn, Facebook, United Talent Agency, Business, Paramount, Gersh Agency, Entertainment Partners, BI Locations: Hollywood, California, New York, LA, tatters, Los Angeles

☆ 16 VCs that are funding the future of entertainment by backing generative AI and other disruptive tech
▼ + stars: | 2024-01-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +17 min

AdvertisementAfter a period of "wild west" investing in AI, Blank believes activity will favor AI companies that respect artists' consent and compensation. It recently co-led a $1 million seed round in Conduiit, which centralizes entertainment companies' production finance operations. Endeavor Venture InvestmentsEndeavor Venture Investments is the venture arm of entertainment and sports behemoth Endeavor. SWaN & LegendThe Virginia-based VC firm has a broad consumer portfolio that includes a number of entertainment investments. With Hollywood in contraction, SWaN has largely hit pause on new entertainment investments to get its portfolio companies on a strong footing.

Persons: Michael Blank, Blank, Jon Miller, Miller, Slack, Garnet Heraman, BDMI, Urs Cete, Michael, TMRW, Tiger Woods, Rory McIlroy, Elysian Park Ventures Jay Adya, Grant Lamos, Tom Brady, Gotham Chopra, Michael Strahan, Jay Adya, Morgan, Kushaan Ahuja, Drew Glover, Glover, Alex Harris, they've, Noah Doyle, Payback India, Jed Katz, Rich Greenfield, Rich, Ilya Pozin, Jamie Seltzer, LightShed, Steve Cohen's, it's, Sri Chandrasekar, Tripp Shriner, Ishan Sinha, That's, Wondery, Ian Doody, Raine, Gordon Rubenstein, Joe Ravitch, Jeff Sine, ‐, Fred Schaufeld, SWaN, that's, Oscar, Jose, Schaufeld, Sam Wick, Alex J, Investcorp, Paul Yoo, Edgar Bronfman Jr, Daniel Leff, Waverley, Leff Organizations: Service, Creative Artists, Connect Ventures, Business, Hollywood, Veteran, TPG, Integrated Media Co, Advancit, CAA, Bertelsmann, Waverley, Octopus Ventures, Accel, Facebook, Venture, Aperture Venture, Bertelsmann Digital Media Investments, Fremantle, Connect, CAA Connect Ventures, New Enterprises Associates, TMRW Sports, Disney, Universal, Elysian Park Ventures, Elysian, Sports, Endeavor Venture, Endeavor Venture Investments, behemoth Endeavor, Dapper Labs, Fiat Ventures, Fiat Ventures Fiat Ventures, Fiat, Payback, Rent, LightShed, Rich Greenfield Influential, LightShed Ventures, Pluto, Apple, Octopus Ventures Octopus Ventures, Investments, Corp, Etsy, Re, Point72 Ventures New York Mets, Range Media Partners, Point72 Ventures, Sri, Powerhouse, Athletic, The New York Times Co, Evolution Media, Creative Artists Agency, Astro, Rave Digital Media, Accel Entertainment, Jose Andrés Media, Berliner, UTA Talent, UTA, UTA Ventures, Ventures, VR, Amazon, PFL Locations: blockchain, —, Conduiit, fintech, London, Australia, Papercup, Los Angeles, Virginia, UTA.VC

☆ Susan Sarandon was dropped by her talent agency in the wake of comments about the Israel-Hamas war
▼ + stars: | 2023-11-22 | by ( Polly Thompson | ) www.businessinsider.com time to read: +3 min

The oscar-winning actress Susan Sarandon has been dropped by United Talent Agency. She drew criticism for comments made at a pro-Palestinian rally in New York City. AdvertisementSusan Sarandon has been dropped by her talent agency over comments she made at a pro-Palestinian rally in New York last week, a spokesperson from the agency told Deadline. The Oscar-winning actress, who has been represented by United Talent Agency (UTA) since 2014, has attended several rallies about the Israel-Hamas war, but drew criticism for comments she made during a speech at Union Square. In another clip of the rally Sarandon says being anti-Palestinian is the result of "brainwashing and conditioning for years and years."

Persons: Susan Sarandon, they've, —, Sarandon, Pink, Roger Waters, He's, Aaron Sorkin, William Morris, William Morris Endeavor Entertainmnet, she's, Melissa Barrera Organizations: United Talent Agency, Service, UTA, The New, The New York Post, Aviva, UN, Guardian, Israel, New York Times, Palestine, Pacific Press, CAA, William Morris Endeavor Locations: New York City, Hollywood, Israel, New York, The New York, Manhattan

NEW YORK (AP) — Oscar-winning actor Susan Sarandon and “Scream” star Melissa Barrera were each dropped by Hollywood companies after making comments on the Israel-Hamas war that some deemed antisemitic. Jenna Ortega, who played Barrera’s sister in the two previous “Scream” films, is reportedly not returning, Deadline reported Wednesday. A spokesperson for Ortega didn’t immediately respond to queries. Political Cartoons View All 1265 ImagesA spokesman for the United Talent Agency said Sarandon, the five-time Oscar nominee, is no longer represented by the agency. Israel and Hamas on Wednesday agreed to a four-day cease-fire in the war in Gaza.

Persons: — Oscar, Susan Sarandon, Melissa Barrera, ”, “, Spyglass, Barrera didn't, Jenna Ortega, Ortega, Ortega didn’t, Sarandon, Oscar, she's, Maha Dakhil, Israel, Dakhil Organizations: Hollywood, Spyglass Media Group, United Talent Agency, UTA, New York Post, The, Writers Guild of America, Creative Arts Agency, Hamas Locations: Israel, “, Gaza, New York, Palestine

☆ A new TikTok study signals to the music industry that its app is a friend, not a foe
▼ + stars: | 2023-11-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

"This report will focus on how TikTok users' engagement with artists and their music is associated with higher streaming volumes, while also identifying distinctive consumer behaviors that make TikTok users uniquely valuable to the music industry," its authors wrote. In the US, the margin was smaller: 38% of TikTok users said they'd been to a live music performance in the past year, compared to 33% overall. Attendance at live music events has been on the upswing generally this year. For instance:In the US, 62% of TikTok users pay for a music-streaming service compared to 43% of surveyed consumers overall. TikTok users' willingness to pay for music streaming could be good news for the company as it looks to grow TikTok Music subscriptions in new markets like Australia, Singapore, and Mexico.

Persons: TikTok, they'd, Charlie Puth, Taylor Swift, Drake, they've Organizations: Business, UTA, Amazon Music Locations: Mesa , Arizona, US, Germany, Indonesia, Brazil, Australia, Singapore, Mexico

☆ Layoffs keep hitting Amazon, Netflix, Warner Bros. Discovery, and more entertainment companies — here's the list of those with recent cuts
▼ + stars: | 2023-11-16 | by ( Lucia Moses | Alison Brower | ) www.businessinsider.com time to read: +7 min

"Netflix missed their numbers, and Wall Street woke up," said Paul Hardart, director of NYU Stern's entertainment, media and technology program. A wide range of companies and employees were impacted, from entertainment giants to independent production companies to Hollywood talent agencies. More consolidation among the legacy media companies and independent production companies is widely expected, which often entails job cuts. Entertainment companies will get back to staffing up, but the jobs will be in stronger growth areas like gaming, streaming, and advertising, more than in filmed entertainment programming. Here are the Hollywood companies, listed alphabetically, that have made layoffs since the summer.

Persons: Paul Hardart, Bob Iger, Joanna Sucherman, Fox, Priyanka Chopra Jonas, Nadia Sinh, Companywide, Rami Malek, Mr, Dawn Olmstead, Heather McCauley, YANNIS DRAKOULIDIS, Oscar, Severance, Roku, Alison Levin, NBCUniversal, Curtis Brown, James, Jennifer Coolidge Organizations: Netflix, Disney, Business, US Bureau of Labor Statistics, NYU, Warner Bros, NBC, JLS Media, Entertainment, Hollywood, Amazon Studios, Studios, Talent, Variety, CAA, ICM Partners, DreamWorks Animation, Apple, NETFLIX, Nasdaq, TechCrunch, Starz, CNBC, Lionsgate, LIonsgate, UTA, Hollywood Reporter, Fletcher & Company, Co, HBO Locations: Hollywood, Australia

☆ 13 Hollywood production companies making brand films that streamers like Netflix and Apple want to buy
▼ + stars: | 2023-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

said Marc Gilbar, who runs the brand division at Imagine Entertainment. Some are also looking to brand films to offset some of the revenue they're losing in the dual Hollywood strikes. (Brand films are often unscripted and thus aren't governed by the Hollywood unions.) They also see brand work being a positive for below-the-line workers who are idled by the work stoppage. Led by EVP Kate Oppenheim, Tribeca Studios' projects have included "We Could be King" (ESPN2) for Dick's Sporting Goods and P&G's Queen Collective series (BET).

Persons: Ben Silverman, Issa Rae's Hoorae, Kevin Hart's Hartbeat, Julian Jacobs, we've, Marc Gilbar, Samuel L, Jackson, Emma Stone, Zac Ryder, Olivia Wilde, Laurene Powell Jobs, Caitlin McGinty, It's, James Gay, Rees, Paul Martin, Kevin Hart's, Hart, Hartbeat, Brian Price, Chase Sapphire, Procter, Reese Witherspoon, Zoe Fairbourn, Ron Howard, Brian Grazer's, Ron Howard's, Bryce Dallas Howard, Gilbar, Rocco DiSpirito, General Mills, Rupert Maconik's Saville, Werner Herzog, Barry Levinson, Sugar23, Oscar, Michael Sugar, Trevor Noah's, he's, Kennedy, Matt Rotondo helms, Sugar, Mike Beck, Alexa Conway, Trevor Noah, Kate Oppenheim, HBO Max, Paul McCartney, Mary McCartney Ventureland, Kerstin Emhoff, Paul Hunter, John Battsek, Stacy's Pita Chips, Will, Jada Pinkett, REI, Gargi Organizations: Hollywood, Brands, Mattel, Netflix, Apple, UTA, Imagine Entertainment, Producers, Adobe, IBM, Anonymous, HP, Afghan Girls National Soccer Team, Showtime, Pepsi Boardwalk Pictures, Relativity Media, Super, Pepsi, REI, Unilever, Marriott, Surf League, Major League Soccer, Sam's, Gamble, Weinstein Co, Hulu, Imagine, Paramount, Saville Productions, Disney, Time Studios, Procter & Gamble, Anheuser, Busch, InBev, CAA, Studios, MSNBC, ABC, NBC, Tribeca Studios, Dick's Sporting Goods, HBO, CNN, Mobile, Stacy's, Everest, Vice Studios, Westbrook Media, Meta, Logitech, Samsung Locations: Hollywood, Subway, Magnolia

☆ Factbox: Who is Niger's new leader, Abdourahamane Tiani?
▼ + stars: | 2023-07-28 | by ( ) www.reuters.com time to read: +1 min

NIAMEY, July 28 (Reuters) - General Abdourahamane Tiani, the commander of Niger's presidential guard, was appointed head of state on Friday by a governing council set up by military forces that ousted President Mohammed Bazoum. Here are five facts about him:BACKGROUNDTiani is from Filingue, in the Nigerien region of Tillaberi, which borders Mali. RISE TO ELITE UNITThe 62-year-old decorated general and former military attache at Niger's embassy in Germany has led the elite presidential guard unit since 2011. FIGHT AGAINST CONTRABANDHe also served as head of a battalion in Agadez and led military operations in the Niger desert against contraband and drug traffickers. Reporting by Moussa Aksar; Writing by Emelia Sithole-Matarise; Editing by Conor HumphriesOur Standards: The Thomson Reuters Trust Principles.

Persons: Abdourahamane Tiani, Mohammed Bazoum, Tiani, Moussa Aksar, Emelia Sithole, Conor Humphries Organizations: UNIT, French UTA, Thomson Locations: NIAMEY, Filingue, Nigerien, Tillaberi, Mali, Germany, French, Bilma, Niger, Agadez

☆ From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
▼ + stars: | 2023-06-08 | by ( Lauren Johnson | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

This year's Cannes Lions ad festival is taking place as advertisers are reeling from major shifts. The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Generative AI must boost creativity without stealing jobsThe rapid rise of generative AI took the advertising and media worlds by storm. Attendees will also have the opportunity to hobnob with the company that kicked off the generative AI storm last November. Simon Cook, Cannes Lions CEO, told Insider that top executives from ChatGPT developer OpenAI like chief operating officer Brad Lightcap will attend the festival.

Persons: Twitter's Elon Musk, Linda Yaccarino, Oliver Schusser, Michael Kassan, he's, execs, Bud Light, influencer Dylan Mulvaney, Bud, Busch, Fura, Leslie Klein, Sir Martin Sorrell, David Droga, Nick Law, Simon Cook, Brad Lightcap, Huge's, Elon Musk, Ben Hovaness, They've, Jon Williams, Akram Chetibi, Craig Atkinson Organizations: Cannes Lions, Apple, Twitter, Netflix, Hollywood, UTA, Target, Bud Light, Anheuser, Busch, Accenture, Cannes, Apple News, Carlton Hotel, Omnicom Media, Amazon Web Locations: Cannes

☆ WME signs author and speaker Ed Mylett, whose top business podcast adds to the agency's growing audio roster alongside clients like Malcolm Gladwell and Jay Shetty
▼ + stars: | 2023-05-31 | by ( Reed Alexander | ) www.businessinsider.com time to read: +3 min

Hollywood talent agency WME has signed Ed Mylett, an author, public speaker, and entrepreneur. His podcast, "The Ed Mylett Show," has landed guests including Tony Robbins, Barbara Corcoran, and more. "I need the best people to help manage the growth of 'The Ed Mylett Show' podcast," Mylett told Insider via email. Among business podcasts, "The Ed Mylett Show" currently sits at No. His podcast, "The Ed Mylett Show," has seen a bevy of other guests including Barbara Corcoran, Martin Luther King III, David Goggins, and Tony Robbins.

Persons: WME, Ed Mylett, Tony Robbins, Barbara Corcoran, Vervante, He's, Mylett, Michael B, Jordan, Dwayne Johnson, Miley Cyrus, Dan Fogelman, Jay Shetty's, Stephen Dubner's, Malcolm Gladwell's, he's, Maria Shriver, Matthew McConaughey, Martin Luther King III, David Goggins Organizations: Hollywood, Wiley, Apple, Spotify, CAA, UTA, WME, Pushkin Industries, YouTube, Forbes

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI
▼ + stars: | 2023-02-07 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

The new adtech company Rembrand uses AI to digitally place products in videos. Product placement is a fast-growing part of the marketing landscape, with spend estimated at $26.2 billion in 2022. The first is through an ad network for product placement in influencer videos. Advertisers will run a product placement campaign and Rembrand's technology will place that product in influencer videos across its network. The $8 million Rembrand raised will provide it with about two years of runway, Tawakol said.

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