The aim was a similar short-form video service to become more competitive in the space and slow down ad share losses.
"This is a key leading indicator for monetization, and any incremental results from AI-driven targeting and measurement would accelerate the market share shift."
In a digital advertising market where growth is limited, the battle for market share gains is critical.
TikTok's AI strategy TikTok has seen a quick rise in viewership by virtue of predictive AI for content recommendation.
TikTok advertisers can place ads through the platform's TikTok Ads Manager , offering automatic audience targeting and measurement tools.
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