Triller said it won't try to generate revenue directly in the short-video app it was named after.
The company does not perceive the Triller app as core to how it makes money, Green told Insider.
Triller will therefore book costs tied to the Triller app as sales, marketing, general, or administrative expenses rather than as a cost of revenue, it wrote in its securities filing.
These costs could include paying talent and influencers to drive adoption of the Triller app, or paying to license music for the app as a brand-building tool, it wrote.
In 2022, Triller said it grew overall revenue by roughly 80% year over year to $47.7 million.
Persons:
Triller, Julius, Michael Green, Trump, Trump's TikTok, Mahi de Silva, isn't, we're, I'm, it's, Green, FITE
Organizations:
Tech, New York Stock Exchange
Locations:
Beijing