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☆ Indigenous Tourism Goes Deeper Than ‘Dinner and a Show’
▼ + stars: | 2024-01-15 | by ( Michael Harmon | ) www.nytimes.com time to read: 1 min

For visitors to New Zealand, the chance to see a haka, the ceremonial Maori dance, has long been as much a part of the country’s allure as its glaciers, geysers and glowworm caves. But increasingly, instead of merely catching a cultural performance en route to New Zealand’s Fiordland, travelers are lingering longer and going deeper, seeking out more immersive ways to engage with the country’s Indigenous heritage. “We’re seeing a shift from the checkbox mentality to a hunger for deep, transformative experiences,” said Sarah Handley, the general manager for North America and Europe at Tourism New Zealand, the country’s tourism marketing agency. “It’s not just about witnessing a haka; it’s about understanding the meaning and stories behind it.”

Persons: ”, Sarah Handley, “ It’s Organizations: North, Tourism New Locations: New Zealand, New, Fiordland, North America, Europe, Tourism New Zealand

☆ New Zealand starts new tourism campaign as post-COVID visits lag
▼ + stars: | 2023-10-03 | by ( Lucy Craymer | ) www.reuters.com time to read: +1 min

Tourism New Zealand/Handout via... Acquire Licensing Rights Read moreWELLINGTON, Oct 3 (Reuters) - New Zealand is launching a new tourism campaign with Kiwi director and actor Taika Waititi to attract visitors after the sector was hammered by COVID-19 and border closures. Visitors from United States are a major target audience, said Rene de Monchy, chief executive for Tourism New Zealand. The film, shot in December 2022, will also play on social media platforms in Australia, Germany, the UK and parts of Asia. Prior to COVID and the closure of New Zealand's borders, international tourism was New Zealand's largest source of foreign exchange and accounted for about 5.5% of gross domestic product. ($1 = 1.6810 New Zealand dollars)Reporting by Lucy Craymer; Editing by Richard ChangOur Standards: The Thomson Reuters Trust Principles.

Persons: Waititi, Jade Daniels, Taika Waititi, Rene de Monchy, we've, Lucy Craymer, Richard Chang Organizations: HBO, Tourism, Kiwi, Visitors, Tourism New, Zealand, Thomson Locations: Zealand, New Zealand, Tourism New Zealand, WELLINGTON, United States, Australia, Germany, Asia, Zealand's, Kaikoura, Auckland

☆ From cocktails to free rides, World Cup co-hosts fight to woo back tourists
▼ + stars: | 2023-08-19 | by ( Tara Subramaniam | ) edition.cnn.com time to read: +6 min

In 2022, there were only about 1.4 million visitors, according to data provided by the government, still considerably below pre-pandemic levels. That’s why events like the Women’s World Cup are so important. Cities like Wellington and Auckland have catered to World Cup tourists by making public transportation free on game days for anyone with a match ticket. The extra effort has not gone unnoticed by tourists, especially those who have traveled to other World Cup events. Compared to the last Women’s World Cup in France, more businesses seem excited to welcome tourists, said US fan Carly Andler.

Persons: James Johnson, “, ” Johnson, ”, Monchy, CNN’s Richard Quest, Iain Walker, Chow Tory, Chow Tory's, Tara Subramaniam, Carly Andler, Andler, we’ve Organizations: Wellington CNN — Soccer, Football Australia, Tourism, Zealand’s Ministry of Business Innovation, New Zealand, Air New Zealand, FIFA, CNN, New Zealand’s Football Ferns, Wellington Chocolate Factory, Wellington City Council Locations: Australia, New Zealand, Tourism New Zealand, New, Tourism Australia, Cities, Wellington, Auckland, Dunedin, Hamilton, United States, Costa Rica, Spanish, Swedish, Italy, Japan, Rosebud, Bundaberg, Zealand, France

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