LONDON, Nov 14 (Reuters) - Home improvements retailer Kingfisher (KGF.L), home to the B&Q and Castorama brands, has launched what it says is the sector's first artificial intelligence-powered assistant to support customers with do-it-yourself (DIY) projects.
Seeking cost savings and revenue gains, more retailers are using AI to boost personalised shopping experiences for consumers.
FTSE 100 group Kingfisher said on Tuesday the virtual assistant would answer customers' DIY queries online and provide step-by-step advice on a range of home improvement projects, as well as product recommendations.
As well as conversing with customers via text chat, the assistant will soon be able analyse photos to perform visual searches and answer visual queries.
Kingfisher said the virtual assistant, which can operate in multiple languages, is initially launching on the website and app of its Castorama France unit.
Persons:
Kingfisher, Brico, Tom Betts, James Davey, Mark Potter
Organizations:
Kingfisher, FTSE, Thomson
Locations:
France, Britain