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☆ Tim Cook tells Dua Lipa he wants the next CEO of Apple to be an internal hire
  + stars: | 2023-11-23 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +2 min
Tim Cook shed some light on the succession plan for Apple's next CEO in an interview with Dua Lipa. AdvertisementWhile Apple CEO Tim Cook doesn't have plans to step down from his post anytime soon, he said he's already thinking about the kind of person who will eventually replace him. "I really want the person to come from within Apple," Cook told singer Dua Lipa on a recent episode of her podcast "At Your Service." Advertisement"We're a company that believes in succession plans and we have very detailed succession plans," he told Lipa, "because something that's unpredictable can always happen. Cook succeeded Apple founder Steve Jobs as the CEO of Apple August 2011.
Persons: Tim Cook, Cook, he's, —, Tim Cook doesn't, Dua, Lipa, Steve Jobs, Jobs Organizations: Dua, Service, Apple, Apple Watch Locations: Dua Lipa, Apple
☆ Tim Cook says today's kids are 'born digital' and warns parents to 'set some hard rails' around screen time
  + stars: | 2023-04-03 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +3 min
Men's lifestyle magazine GQ published an in-depth profile of Apple CEO Tim Cook on Monday. Cook said today's kids are "born digital," but warned there should be "hard rails" on screen time. Cook was also described as someone who does not personally "log on all that much." "Kids are born digital, they're digital kids now," Cook was quoted saying in a lengthy profile of him published in GQ on Monday. In the GQ profile, Cook suggested that Apple is not driven by fostering digital addiction.
☆ The price of a high-end iPhone has increased 66% since 2009. Tim Cook says people are willing to pay more for 'the best.'
  + stars: | 2023-02-06 | by ( Lloyd Lee | ) www.businessinsider.com   time to read: +3 min
Apple CEO Tim Cook said in an earnings call that people are willing to pay more for a better iPhone. The price of a high-end iPhone has increased by 66% since the iPhone 3GS was introduced in 2009. Today, the latest high-end iPhone model, the 14 Pro Max with 1 TB of storage, costs $1,600. When the iPhone X was introduced in 2018, the phone sold for $1,149, or around $1,376 in today's dollars. In 2013, the company introduced the iPhone 5C, which cost $100 less than the iPhone 5S.
☆ Apple CEO Tim Cook doesn't like the metaverse—he predicts a different technology will shape the future
  + stars: | 2022-10-03 | by ( Tom Huddleston Jr. | ) www.cnbc.com   time to read: +3 min
Unsurprisingly, Apple hasn't yet publicly touted any plans for the metaverse , a term typically used to describe virtual reality (VR) platforms where people can interact, work, shop and play games using immersive technology like a virtual reality headset. "I always think it's important that people understand what something is," the Apple CEO told Dutch publication Bright on Friday. Instead, he's pushed his company's plans around augmented reality (AR), where virtual elements and images are superimposed onto the real world. "I think AR is a profound technology that will affect everything," Cook said. "Zoom out to the future and look back, you'll wonder how you led your life without augmented reality," Cook said.
☆ Tim Cook says there are 4 traits he looks for in Apple employees: ‘It’s been a very good formula for us’
  + stars: | 2022-10-02 | by ( Megan Sauer | ) www.cnbc.com   time to read: +3 min
For instance, the company typically seeks out employees with four shared skills: the ability to collaborate, creativity, curiosity and expertise. "It's been a very good formula for us," he said, noting those traits also contribute to an ambitious, yet supportive workplace culture. This year, the company dropped off Comparably's annual list of global companies with the best workplace culture. At the Utah Tech Tour in October 2016, Cook said Apple looked for brilliance, determination, obsessive curiosity, team focus and agitated idealism in its employees. Sign up now: Get smarter about your money and career with our weekly newsletterDon't miss:Tim Cook became CEO of Apple 10 years ago.
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