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☆ Welcome to the shopping mall for the TikTok era
▼ + stars: | 2024-11-20 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

A new brick-and-mortar store from the e-commerce startup Outlandish is bringing to life the world of TikTok Shop. In addition to TikTok Shop, Outlandish has experience working with brands to help them sell on Douyin and other social apps. Other TikTok Shop sellers have experimented with adding livestreaming spaces to their storefronts, such as the New York-based pre-owned luxury store What Goes Around Comes Around. Outlandish, which began in 2018 as a social shopping agency in China, is an official TikTok Shop partner. If that does happen, August said Outlandish's Santa Monica sellers could pivot to livestreaming on other platforms.

Persons: Anker, TikTok, Allison Wise, Amanda Perelli, William August, ByteDance, it'll, Outlandish's, Outlandish's Santa Monica Organizations: Goli, QVC, TikTok, US, Congress Locations: Los Angeles, China, Santa Monica's, influencers, Santa Monica, Asia, Los Angeles and New York, Mexico, Spain, America, New York, Santa, Outlandish's Santa, livestreams

☆ Meet Manu Solidaire, the TikTok star cooking and delivering meals to people living on the streets of Paris
▼ + stars: | 2024-07-26 | by ( Gabriel Kinder | ) edition.cnn.com time to read: +4 min

Yet the cooking livestreams that he broadcasts from his tiny Paris apartment have attracted a huge audience on TikTok. The 33-year-old spends hours preparing dozens of meals before hopping on his bike and distributing the food to people living on the streets of Paris. Manu Solidaire — CNNWhen Solidaire first began delivering his meals in 2022, he said that he wore a GoPro camera on his bike helmet for his own security. “It’s good for me and good for them.”Solidaire found a new mission and started up his TikTok livestreams hoping to share recipes and sharpen his cooking skills. Solidaire has his camera mounted on his helmet when he distributes meals around Paris.

Persons: CNN — Manu Solidaire, that’s, Solidaire, ”, “, Manu Solidaire —, It’s, L’award d’honneur, ‘, ’ ”, ” Solidaire, ’ Manu Organizations: CNN, Manu Solidaire — CNN, Olympic Games, Solidaire Locations: Paris

☆ This couple built a travel company for Americans who want to leave the U.S.—then they did it themselves
▼ + stars: | 2024-07-12 | by ( Jennifer Liu | ) www.cnbc.com time to read: +6 min

Barnett says the amount of research she and Andrews poured into their relocation project prompted them to start their own travel company, Expatsi, to help other Americans explore their options to move abroad. Launching a travel company for American expatsBarnett and Andrews went back to basics to figure out what city to live in. In March 2024, Barnett and Andrews led a group of 30 Americans around Portugal for 10 days and Spain for 12 on their inaugural Expatsi scouting trip. Americans who dream of moving abroad are getting help from travel companies like Expatsi, which offers scouting trips to international cities. So far, Expatsi travelers have mostly been women ranging in age from 22 to 80 with a cluster around 40 to 65, Barnett says.

Persons: Brett Andrews, Jen Barnett, Barnett, Andrews, expats Barnett, We've, Roe, Wade, Expatsi, Expatsi's, Joe Biden, Donald Trump Organizations: U.S ., U.S, Portugal, CNBC, Google Locations: Alabama, Mexico, Birmingham , Alabama, Canada, Vancouver, U.S, Cigna, Portugal, Spain, France, Italy

☆ We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
▼ + stars: | 2023-11-11 | by ( Sebastian Cahill | Hannah Getahun | ) www.businessinsider.com time to read: +15 min

On TikTok, about a third of the content we watched were ads — but it didn't always feel that way. Other users have complained on the site that they are receiving ads "all over their FYP" or ads "every 6 videos." We focused solely on TikTok videos and slideshows and excluded TikTok stories and TikTok livestreams — even streams that were explicitly there to sell products, like QVC. The key difference is that you scroll past a TikTok ad. Kristen Schiele, a USC Marshall School of Business professor, told Insider we could see an increased ad volume since advertisers push more ad content around the holiday season.

Persons: TikTok, didn't, —, Hannah, Sebastian, TikTok livestreams, I'm, Trevor, I've, Kristen Schiele, Schiele, Soo Slick, Elizabeth Adeoye, Adeoye, she's, They've Organizations: Service, Intelligence, QVC, TikTok, Disney, USC Marshall School of Business, Amazon Locations: Southern California, Northern California, Bay, Nigerian

☆ Avid Taylor Swift fans are flashing their dollars to attend the Eras Tour, with some spending up to $20,000 to see her as many times as possible
▼ + stars: | 2023-07-08 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +9 min

Taylor Swift's Eras Tour has taken the US by storm as Swifties do all that they can to see it. He's been to the Eras Tour eight times and sat in the front row for five of those shows. "I remember sending a text in 2019 to someone saying if there was ever a Taylor Swift best-of tour, money becomes no object," he said. QuestionPro, a research company, found that the Eras Tour could result in $4.6 billion in consumer spending in the US. That means she's putting upwards of $10,000 towards the Eras Tour, and might spend even more at future dates.

Persons: Taylor, Swifties, Jake, he's, Swift, He's, Taylor Swift, I've, Bridget Doyle, Doyle, —, Christy G, Lindsey Lisalda, Louis, Lisalda, Lindsey Lisalda Megan Crowley, jetting, Swift's, Megan Crowley, Clara Cummings, Megan Crowley Swifties, Kat, She's, Moira Rodriguez, Crowley Organizations: Service, Nashville, Roll Hall of Fame, National Underground Railroad Freedom, Swift's Los, Gillette Locations: Wall, Silicon, Massachusetts, New York, Pennsylvania, New Jersey, Nashville , Tennessee, Nashville, Denver, St, Swiftcation, Glendale , Arizona, Chicago, Kansas City , Missouri, Salt Lake City, Phoenix, Swift's Los Angeles, Arizona, Foxborough , Massachusetts, Glendale, Nebraska, Minneapolis —, HAM

☆ TikTok is subsidizing shipping and hawking 30% discounts as it races to onboard US sellers for its social-shopping service
▼ + stars: | 2023-04-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. TikTok assists in generating shipping labels for new orders, the sellers told Insider. FancyCube is leaning heavily into working with influencers on TikTok Shop, sending them free products and offering them between 10% and 15% commission when their TikTok videos convert into makeup sales.

☆ Sellers testing TikTok's shopping program say it's offering big discounts and driving sales as the company tries to jumpstart its US e-commerce business
▼ + stars: | 2023-04-06 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. "We're seeing a ton of sales through TikTok Shop," Davison told Insider. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. Because the program is still in its testing phase, sellers told Insider they've encountered a few hiccups.

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