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Taylor Schreiner - 1 Schreiner - 1 LTK - 1 Amber Venz - 1
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☆ Influencers and other affiliate marketers have become an increasingly important part of Cyber Monday
  + stars: | 2024-12-05 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Posts with affiliate links were six times as likely to lead to a sale as other social content was. Social-media influencers and other content makers that recommend products via affiliate links helped drive about 20% of US e-commerce revenue on Cyber Monday, according to new data from Adobe Analytics. Affiliate marketing has become an increasingly important tactic for driving e-commerce sales as more consumers, and young shoppers in particular, turn to bloggers and other digital creators to decide what to buy. Companies like Amazon, Walmart, and LTK have spent years building affiliate programs to compensate creators who drive sales. LTK said its creators drive billions in retail sales annually.
Persons: Taylor Schreiner, Schreiner, LTK, Amber Venz Organizations: US, Adobe Analytics, Adobe Digital, Amazon, Walmart, Adobe
☆ The rise and decline of Black Friday: Here's how it became a $9 billion extravaganza where shoppers fought over discount TVs — and why it's now dying out.
  + stars: | 2022-11-25 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: 1 min
"Consumers have been shopping strategically this season: Buying early and taking advantage of deals retailers have been promoting since late October," Adobe Digital Insights Director Taylor Schreiner said in 2021. "Black Friday still remains a major online shopping day, but the surge in online shopping is coming from the less marketed days of the season." An empty shopping cart stands outside a Target store during a Black Friday sales event in Westbury, New York. Shannon Stapleton/ReutersSource: InsiderKatie Canales contributed to an earlier version of this article.
☆ Inflation, early shopping to slow U.S. online holiday spending - report
  + stars: | 2022-10-10 | by ( Ananya Mariam Rajesh Aatrayee Chatterjee | Ananya Mariam Rajesh | Aatrayee Chatterjee | ) www.reuters.com   time to read: +2 min
Oct 10 (Reuters) - U.S. online holiday sales are expected to rise this year at their slowest pace since at least 2015, according to a report, as shoppers feel the brunt of decades-high inflation and soaring interest rates. Adobe Analytics forecast online sales in November and December to rise 2.5% to $209.7 billion, compared with an 8.6% increase a year ago, as more people also return to in-store shopping and bring forward purchases to as early as October. This is another sign of a gloomy holiday season, with FedEx Corp's (FDX.N) Ground division expecting to lower volume forecasts to reflect customers' plans to ship fewer holiday packages. Last month, Mastercard's (MA.N) SpendingPulse report also forecast a slowdown in shopping for the holidays. Black Friday online sales are expected to grow just by 1% and Thanksgiving sales are anticipated to fall 1%, the Adobe report said.
☆ Online holiday spending expected to be weak after months of early discounting
  + stars: | 2022-10-10 | by ( Jack Stebbins | ) www.cnbc.com   time to read: +3 min
And to compete for holiday spending, retailers are offering deals earlier and earlier. Overall, online spending throughout the holiday season is forecast to grow 2.5%, the smallest growth since Adobe started tracking the figure in 2015. Bleak FridayLast year's holiday shopping season got off to an early start as well. The ongoing discounting means spending may be spread out more this holiday season. The early deals could mean people are already stocked up on gifts and decorations by the time the holiday shopping season traditionally kicks off after Thanksgiving.
☆ How Black Friday became a $9 billion holiday spending extravaganza where shoppers fought each other for discount TVs — and why it's now dying out
  + stars: | 2018-11-21 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: 1 min
"Consumers have been shopping strategically this season: Buying early and taking advantage of deals retailers have been promoting since late October," Adobe Digital Insights Director Taylor Schreiner said at the time. "Black Friday still remains a major online shopping day, but the surge in online shopping is coming from the less marketed days of the season." An empty shopping cart stands outside a Target store during a Black Friday sales event in Westbury, New York. Shannon Stapleton/ReutersSource: InsiderKatie Canales contributed to an earlier version of this article.
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