Jaguar new logo Courtesy: JaguarLuxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week.
In a release, Jaguar said the media showcased its "dramatic new creative philosophy," branded "Exuberant Modernism," which will "inspire future vehicles."
Three new electric models are expected from the company in the coming years, including a four-door GT car expected to have a six-figure starting price.
We wanted to move away from traditional automotive stereotypes," Jaguar managing director Rawdon Glover told the Financial Times in an interview published Friday.
A parked car featuring the existing Jaguar logo pictured on Monday, January 25, 202.
Persons:
Jaguar, Gary Jenkins, they've, Rawdon Glover, Glover
Organizations:
Tata Motors, Rover, Facebook, CNBC, Jaguar, Miami Art, Financial Times, Nurphoto, Getty