CNN —First came Toys R Us’ roller coaster revival, and now Babies R Us is experiencing its own rebirth, too.
Babies R Us, which went out of business in tandem with its parent company, Toys R Us, in 2018, is opening its new US flagship store on Wednesday at the American Dream Mall in New Jersey.
Tru Kids had bought Toys R Us (which also owned Babies R Us) in a 2018 liquidation sale and had attempted to resurrect the toy store chain, opening two locations in New Jersey and Texas in late 2019.
It opened a new 20,000 square foot Toys R Us flagship store, also at the American Dream Mall, in December 2021.
He said Babies R Us’ comeback will “mimic” that of Toys R Us: “Expect the same ambitious rollout,” said Shmidman, adding that WHP is looking at taking Babies R Us nationwide with a similar partnership to Macy’s-Toys R Us.
Persons:
CNN —, Yehuda Shmidman, ”, Jarrett Birnbaum, reemergence, –, Shmidman, “
Organizations:
CNN, US, WHP, Tru, Macy’s, Bed
Locations:
New Jersey, Texas