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MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.
Persons: Semafor, YouTuber, , YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables
Cenat, who is a top Twitch streamer and YouTube creator with millions of subscribers across multiple platforms, was looking for an assistant. Cenat responded to her message, writing that she could have the job if she could get one task done. There's even a job board dedicated to finding work with a YouTube creator: YT Jobs . The staffers ranged from full-time employees to contractors, and they described days filled with unimaginable stunts, inconsistent work hours, varying salaries, and frequent pivoting. "It's like the old adage of, 'If you love what you do, you never work a day in your life.'"
Persons: Brianna Lewis yearned, Kai Cenat's, Cenat, Lewis, She's, Jimmy Donaldson, Preston Arsement, YT, Britt Carter, Kai Cenat, Brianna Lewis, Carter, Drake, Peter Sanjur, Sanjur, Zi Yuan, Yuan, Jason Russak, YouTuber Jesse Riedel, Russak Organizations: Instagram DMs, YouTube, Research, Oxford Economics Locations: Georgia, Charlotte , North Carolina, Atlanta , Georgia, Greenville , North Carolina, Smoky, Japan, Tokyo
Bryan Grimaldi worked as a content strategist for the YouTube company TBNR. He got the job while he was in college and worked there full-time for nearly two years. This as-told-to essay is based on a conversation with Bryan Grimaldi, a 22-year-old YouTube-content strategist from Los Angeles. TBNR was looking for someone who was not just there to do the day job, but to give it everything they had. Even after three years in the space, I know I'm still young, and I want to continue learning and working as a strategist.
Persons: Bryan Grimaldi, Preston Arsement, Preston, TBNR, , They're, they're, Madison Hoinka, health.I, I've Organizations: YouTube, Hollywood Locations: Los Angeles, Dallas, TBNR, That's
Preston Arsement is a YouTuber and founder of media company TBNR, which runs 18 YouTube channels. In December 2022, he hired a brand partnerships manager to negotiate brand deals in-house. In late 2022, Arsement made a move to scale his organization further, and began negotiating partnerships in-house. And other social-media personalities have brought brand deals in-house like Israeli YouTuber Nas Daily and travel creators Yes Theory. "The competition, if there there is any, goes to the other talent that are part of the TBNR brand," Arsement said.
Persons: Preston Arsement, he's, Arsement, Brianna, Keeley, TBNR, Forbes, Tyler Wentz, Nas, onboarding Wentz, Wentz, Tyler, they're, It's Organizations: Preston, Night, TBNR, GameStop Locations: Dallas, TBNR
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