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☆ Welcome to the shopping mall for the TikTok era
▼ + stars: | 2024-11-20 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

A new brick-and-mortar store from the e-commerce startup Outlandish is bringing to life the world of TikTok Shop. In addition to TikTok Shop, Outlandish has experience working with brands to help them sell on Douyin and other social apps. Other TikTok Shop sellers have experimented with adding livestreaming spaces to their storefronts, such as the New York-based pre-owned luxury store What Goes Around Comes Around. Outlandish, which began in 2018 as a social shopping agency in China, is an official TikTok Shop partner. If that does happen, August said Outlandish's Santa Monica sellers could pivot to livestreaming on other platforms.

Persons: Anker, TikTok, Allison Wise, Amanda Perelli, William August, ByteDance, it'll, Outlandish's, Outlandish's Santa Monica Organizations: Goli, QVC, TikTok, US, Congress Locations: Los Angeles, China, Santa Monica's, influencers, Santa Monica, Asia, Los Angeles and New York, Mexico, Spain, America, New York, Santa, Outlandish's Santa, livestreams

☆ TikTok is betting its future on e-commerce. Should it?
▼ + stars: | 2024-07-26 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +8 min

From conversations with e-commerce analysts, TikTok Shop partners, sellers, and creators, it's clear that Shop is growing steadily in the US and driving meaningful sales for some brands. TikTok Shop is also showing strong momentum in regions outside the US that have embraced social shopping more, like Southeast Asia. Order-tracking platform Route saw global order volume on TikTok Shop grow a modest 35% between January and June. AdvertisementWhat's working for TikTok ShopWell-timed promotional campaigns and live selling have bolstered TikTok Shop's growth this year, agency sources told BI. TikTok Live has become an e-commerce hub for all types of sellers, including pre-owned luxury retailer What Goes Around Comes Around, which has a streaming studio in its store.

Persons: —, influencers, TikTok, it's, It's, Nicole Rechtszaid, Steele, Pena, Rechtszaid, Dan Whateley, Julian Reis, SuperOrdinary, Reis, we've, Michael Yamartino Organizations: Service, Business, TikTok Shop, TikTok, Ghost Agency, Amazon's, livestreams Locations: Southeast Asia, Paris, Maybelline New York, Asia, China

☆ Why an $800 million social-commerce startup is betting on live shopping in the US and what it learned by first building a business in China
▼ + stars: | 2024-01-12 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Could live shopping finally have its moment in the US market? "The initiative really was born out of our experience in China," Reis said. In China, Douyin "took market share away from the large other platforms," Reis said. On TikTok, shopping is entertainmentThere's a reason live shopping is gaining ground on TikTok: it's captivating. "Live shopping is all about entertainment."

Persons: Julian Reis, Reis, SuperOrdinary, it's, Olaplex, Byrd, TikTok, hasn't, ByteDance, we'd, We've, " Reis, everyone's Organizations: Business, Shop, Milk, Bloomberg, Brands, QVC Locations: China, TikTok, Shanghai, Los Angeles, Douyin

☆ The CEO of $800 million startup SuperOrdinary explains why he's betting on live shopping and creators as it raises new funding to expand
▼ + stars: | 2023-10-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there. Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough. "SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said. The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer. "We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.

Persons: SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare Organizations: Intelligence, Bizrate, Brands Locations: Shanghai, Los Angeles, Indonesia

☆ This Gen Z founder made an OnlyFans rival that has no nudity and sold it for $65 million
▼ + stars: | 2023-05-29 | by ( Pete Syme | ) www.businessinsider.com time to read: +9 min

He said it sold for $65 million after sites including TikTok "failed" to help creators make money. The 22-year-old certainly doesn't need to live with his folks: He became a millionaire last year after his company, Fanfix, sold for $65 million, according to Crunchbase. It's a model broadly similar to OnlyFans, but with a major difference: it doesn't allow nudity. When SuperOrdinary bought Fanfix, Insider's Geoff Weiss reported that there were plans for product collaborations with the platform's creators. And they took advantage of the creators, and so a massive gap opened up for platforms like Patreon, platforms like us."

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ Here's the pitch deck that dating app IRLY, cofounded by internet star Cameron Dallas, used to raise its pre-seed round
▼ + stars: | 2022-11-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

The video-dating app IRLY just brought on the Vine superstar Cameron Dallas as a cofounder. The company also announced a pre-seed funding round of 475,000 Canadian dollars. IRLY shared the pitch deck it used to raise the round. Shortly after, Dallas got in touch with the founders of IRLY — the Canada-based university students Connor Rose and Laura Rollock — on LinkedIn. IRLY had raised its pre-seed round before getting in touch with Dallas, at the start of 2022.

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