The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles. The TL:DR history of how preppy has changed over the decadesFor many, "preppy" is closely associated with clothing worn by wealthy people and preparatory school students. Now, the word refers to all things pink and colorful — with yet, another short list of in-vogue brands in association. In a video by the "preppy" Texas boutique @dearhannahprep, three girls described the look as "very girly" and "comfy." Another poster yearned for the 2000s preppy era of argyle sweaters and tailored dresses.

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Persons: —, Gen Alpha, preppy, Tommy Hilfiger, Uggs, Stanley, couldn't, Stanley knockoff, Alpha, Lily Pulitzer, Gabriela Vasci, @dearhannahprep, @lenidubs, It's, @mmarkroberts Organizations: Service, Business, Abercrombie, Fitch, Alpha, argyle Locations: Hollister, North, Texas, TikTok