[1/2] A customer displays the package of a Safaricom Ethiopia sim card during the service launch in Addis Ababa, Ethiopia, October 6, 2022. REUTERS/Tiksa Negeri/File Photo Acquire Licensing RightsADDIS ABABA, Aug 16 (Reuters) - Safaricom's (SCOM.NR) M-Pesa mobile money service went live in Ethiopia on Wednesday, in a boost to the Kenyan telecoms operator as it seeks to kickstart growth in one of Africa's biggest economies. The company also faces stiff competition from Ethio Telecom, whose profits more than doubled in its latest financial year. In July, Ethio Telecom reported having more than 34 million subscribers to its mobile money service Telebirr. Mobile money services are common in East Africa, allowing customers to send and receive money and pay for goods and services.

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Persons: Safaricom, Stanley Njoroge, Dawit, Elias Biryabarema, Aaron Ross, Jane Merriman Organizations: REUTERS, Tiksa, South Africa’s Vodacom, Britain’s Vodafone, Democratic, Ethio Telecom, Thomson Locations: Ethiopia, Addis Ababa, ADDIS ABABA, Horn of Africa, Kenya, Democratic Republic of Congo, Egypt, Ghana, Lesotho, Mozambique, Tanzania, Mobile, East Africa