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Returns in 2024 are expected to amount to 17% of all merchandise sales, totaling $890 billion in returned goods, according to a new report by the National Retail Federation and return management company Happy Returns. Nearly two-thirds of consumers now buy multiple sizes or colors, some of which they then send back, a practice known as “bracketing,” according to Happy Returns. In 2023, 81% of U.S. retailers rolled out stricter return policies, including shortening the return window and charging a return or restocking fee, according to another report from Happy Returns. How return policies shape shopping habitsIncreasingly, return policies and expectations are an important predictor of consumer behavior, according to Happy Returns’ Sobie, particularly for Generation Z and millennials. “Return policies are no longer just a post-purchase consideration — they’re shaping how younger generations shop from the start,” Sobie said.
Persons: , Amena Ali, , Optoro, ” David Sobie, aren’t, Spencer Kieboom, Rachel Delacour, Neiman Marcus, Levi Strauss, There’s, Optoro’s Ali, ” Sobie, GoDaddy Organizations: National Retail Federation, U.S . Environmental Protection Agency, , Amazon, Ikea, Walmart Locations: U.S, Patagonia
Retail returns: An $890 billion problem
  + stars: | 2024-12-07 | by ( Jessica Dickler | ) www.cnbc.com   time to read: +3 min
Nearly two-thirds of consumers now buy multiple sizes or colors, some of which they then send back, a practice known as "bracketing," according to Happy Returns. What happens to your returnsProcessing a return costs retailers an average of 30% of an item's original price, Optoro found. But returns aren't just a problem for retailers' bottom line. Returns in 2023 created 8.4 billion pounds of landfill waste, according to Optoro. In 2023, 81% of U.S. retailers rolled out stricter return policies, including shortening the return window and charging a return or restocking fee, according to another report from Happy Returns.
Persons: Stephanie Keith, Optoro, David Sobie, aren't, Spencer Kieboom, Rachel Delacour Organizations: FedEx, Bloomberg, Getty, U.S . Environmental Protection Agency, Amazon Locations: New York, U.S
Spencer Kieboom, a former pro baseball player, is a cofounder and the CEO of Pollen Returns. The company helps online retailers recover their goods sooner to speed up the returns process. This can reduce the amount of inventory companies need, which is better for the planet. Spencer Kieboom is cofounder and CEO of Pollen Returns. Spencer KieboomHe said many companies had more than 20% of their inventory caught up in the returns process.
Roughly 60% of retailers said they're making changes to existing returns policies, with fewer promising free returns, according to a recent survey of retail executives. "These adjustments in return policies are not there to cover costs," Kieboom said. "The more money retailers lose on returns the more they have to make up for that by raising prices," Beitelspacher said. How to avoid return feesStill, shoppers love free returns almost as much as they love free shipping. In fact, 98% of consumers said that free shipping was the most important consideration when shopping online, followed by more than three-quarters who said the same about free returns, according to a recent report by PowerReviews.
Crew (which was once well-known for a generous return policy that spanned the lifetime of a garment) have shortened their regular return windows to within a month. Changing the return policy is an easier pill for the costumer to swallow than an increase in the purchase price. "Changing the return policy is an easier pill for the costumer to swallow than an increase in the purchase price." How to avoid return feesStill, shoppers love free returns almost as much as they love free shipping. In fact, 98% of consumers said that free shipping was the most important consideration when shopping online, followed by more than three-quarters who said the same about free returns, according to a recent report by PowerReviews.
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