It's been three decades since the Sony PlayStation first brought to life some of the video game industry's most beloved franchises. The gaming console expanded into the U.S. a year later in 1995. "We went into markets where video gaming had never really been a thing. Most recently, Microsoft's $69 billion Activision Blizzard acquisition presented a major threat to Sony's long-standing gaming business. Watch the video to learn more about the story of Sony's PlayStation and to hear what is next for the company.

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Persons: It's, Jim Ryan, Ryan, Shawn Layden, Layden, Carolina Milanesi Organizations: Sony PlayStation, Sony Interactive Entertainment, PlayStation, Nintendo, Sega, Sony Interactive Entertainment Worldwide, Sony Music, Sony Electronics, Activision Blizzard, Activision, Microsoft, Sony Locations: Japan, U.S, Europe, Italy, Spain