DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 2 influencers - 1 Kamakshi Sivaramakrishnan - 1 Samooha - 1 AdExchanger - 1 Sivaramakrishnan - 1 Snowflake - 1 Bill Stratton - 1
Top related locs:
Snowflake Samooha Kimberly
Top related orgs:
Service - 2 Business - 2 Snowflake Ventures - 2 Google - 2 Amazon Web Services - 1 Microsoft - 1 LinkedIn - 1 Time - 1

Search resuls for: "Snowflake Ventures"


2 mentions found


☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
  + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.
Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha
☆ LiveRamp says it will acquire data startup Habu in $200 million deal
  + stars: | 2024-01-17 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Read previewPublic data company LiveRamp has agreed to acquire five-year-old startup Habu in a cash and stock deal valued at $200 million. LiveRamp CEO Scott Howe said the deal will help LiveRamp scale and grow partnerships with the cloud companies and platforms that Habu works with — like Google, Meta, and Disney. Habu will help LiveRamp expand its base of small and midsize clients. Habu's capabilities extend beyond marketing, and its clients use its technology to support applications around supply-chain data, healthcare data, and financial services data. Howe said these use cases could help LiveRamp expand its business beyond marketing to help companies manage data more broadly.
Persons: —, LiveRamp, Clark, Habu, Matt Kilmartin, Scott Howe, Howe, Vihan Sharma Organizations: Service, Business, Danone, Google, Asics, PepsiCo, Wing Venture Capital, Snowflake Ventures, Disney Locations: Kimberly
0 next >>
Total: 2