This is especially important for the company's Fisher-Price and American Girl brands, which have been in the midst of their own transformations for several years. In just the last year, net global sales for American Girl were down 9%. When it comes to to the American Girl brand, Kreiz admits that the challenges "were not product driven," but rather an issue with its commercial strategy. American Girl doll by Mattel Source: Mattel"We think there's some real opportunities to continue to grow the brand and extend the story that exists within American Girl thoughtfully, and we want to do it authentically," said Silverman. Mattel executives remained tightlipped about what to expect from an upcoming American Girl movie, which currently does not have a release date.

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Persons: Barbie, Ynon Kreiz, Fisher, Price, Kreiz, He's, Greta Gerwig, Josh Silverman, Margot Robbie, It's, company's Fisher, Capital, Mattel, Silverman, Lisa McKnight Organizations: Warner Bros, Mattel, Barington Capital, American Girl, CNBC, Sinfonietta, Sunday's, American, Fisher, Disney, Paramount Locations: American