And things are beginning to look up again for creator startups. It touches the creator economy as startups develop ways to augment and potentially replace humans in accomplishing some creative tasks. He added that Inspired talks closely with brands and creators to hear what products and startups are exciting, which helps guide the firm's investments. Business Insider is highlighting 11 VC firms and their partners who are focused on finding the next wave of promising creator-economy startups. We looked at each firm's investments in the past year to understand how they funded new ideas in the creator industry.

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Persons: —, Goldman Sachs, upstarts, Rex Woodbury, Woodbury, that's, Chad Hurley, Chamberlain, Chamberlain Coffee, Capital's Kamran Ali, ShopMy's Organizations: Service, BEN Labs, Business, Daybreak Ventures, YouTube, Blazar, United Talent Agency, BI Locations: Woodbury, VCs