Britain's advertising regulator has banned an ad campaign promoting the green initiatives of Shell, saying the marketing of the oil giant's lower emissions energy products was "likely to mislead" consumers.
All published in 2022, the ads sought to raise awareness of the range of Shell's energy products under a campaign tagline of "The U.K. is ready for cleaner energy."
The Advertising Standards Authority said Tuesday that, following an investigation, it had concluded that the ad campaign may lead people to overestimate the firm's investment in clean energy.
"We strongly disagree with the ASA's decision, which could slow the UK's drive towards renewable energy," a company spokesperson said.
The ASA ruling noted that Shell believed the ads "accurately represented" the range of lower emissions energy products and services it offers and that any mention of the firm's high-carbon products would have been "counterproductive."
Persons:
Shell
Organizations:
Shell, Shell YouTube, Standards Authority, ASA
Locations:
Bristol, England