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☆ After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
▼ + stars: | 2024-12-10 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Ad industry insiders say the Omnicom takeover of Interpublic Group could kick off more M&A. The US ad industry has barely grown over the past few years. AdvertisementSome industry insiders think the Omnicom-IPG tie-up is just the start of a massive reordering of the $70 billion ad agency industry and that it's only a matter of time before other holding companies are forced to acquire or be acquired as they look to bulk up. Private equity has been circlingThe big holding companies could also be a target for private-equity giants. Industry insiders have speculated for months that WPP, which once ranked as No.

Persons: William Ritchie, Ritchie, Andreas Roell, Mark Read, Arthur, Sadoun, Tom Triscari, WPP's, Publicis, Omnicom, Havas, Mark Penn's Stagwell, Bill Koenigsberg, Martin Sorrell, David Morgan, Kepler, Blackstone, who's, Tata, Jay Friedman, They're Organizations: Interpublic, Insiders, WPP, Private, Accenture, Google, WY Partners, FGS, Evros, Publicis Groupe, Lemonade Projects, Vivendi, Horizon Media, Capital, Horizon, Temasek, Apollo, KKR, Industry, IBM, Tata Consultancy Services, Droga5, Goodway Locations: US, London

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
▼ + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.

☆ Publicis Reports 9.4% Organic Revenue Growth for Fourth Quarter
▼ + stars: | 2023-02-02 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to capture a shift in client spending. The growth in the quarter ending Dec. 31 brought Publicis’s full-year 2022 organic revenue growth to 10.1%. The results beat the average analyst estimate of 5.3% growth for the quarter and 8.8% for the year, according to FactSet. Publicis said it expects organic revenue growth of 3% to 5% in 2023. Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations.

☆ Walmart, Citi, Disney, McDonald’s and others pledge to abolish stigma of cancer at work
▼ + stars: | 2023-01-17 | by ( Jeanne Sahadi | ) edition.cnn.com time to read: +4 min

He still needed to undergo radiation and chemotherapy, and explained to them what that would mean for his work schedule. Instead, they took vacation days for treatments or scheduled very early morning procedures so they could work the same day, Sadoun told CNN. Some even hid their children’s cancer treatments from their boss, he added. Joel Saget/AFP/Getty ImagesThat mission is to create a worldwide campaign to encourage employers to eradicate the stigma and anxiety of having cancer at work. They include Bank of America, Citi, Disney, Google, L’Oréal, Marriott, McDonald’s, Meta, Microsoft, Nestlé, PepsiCo, Toyota, Unilever and Walmart.

☆ Publicis hikes 2022 guidance once again after Q3 beat
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +2 min

Oct 18 (Reuters) - Publicis Groupe (PUBP.PA), the world's third-biggest advertising group, on Tuesday raised its full-year guidance for the second time this year, after posting better-than-expected third-quarter organic revenue growth. The company forecasts organic growth at 8.5% compared with 6%-7% previously and an operating margin rate close to 18%, up from 17.5% to 18%. "We are absolutely convinced that our clients, as we see every day, will continue to invest in their transformation, whether it be marketing or digital," Sadoun told journalists. Publicis saw its digital and data-driven businesses Sapient and Epsilon grow respectively 18.1% and 13.9% in the third quarter. Home to ad agencies Leo Burnett and Saatchi & Saatchi, the group posted a third-quarter organic growth of 10.3%, above analysts' estimate of 5.1% in a consensus provided by the company.

☆ Publicis Raises 2022 Organic-Growth Guidance Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations. Publicis and its rival companies had previously increased their expectations for growth in 2022, despite global factors including inflation and the consequences of the war in Ukraine. Chief Executive Arthur Sadoun said the company hasn’t seen a material impact from clients dealing with macroeconomic challenges. Publicis CEO Arthur Sadoun Photo: Publicis Groupe“All of our clients are actually confronted with one, two, three or four major challenges, like inflation, like the supply shortage, like the war in Ukraine,” Mr. Sadoun said. Publicis said its organic revenue grew 10.3% in the third quarter from a year earlier.

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