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Read previewA team inside X, Google's moonshot factory, was working on a revolutionary hearing device, Business Insider reported in 2021. A few months later, Wolverine's lead, Jason Rugolo, spun the project out of Alphabet and formed a startup named Iyo. Rugolo says the company plans to ship its first product by the end of this year. Rugolo told BI he hired Kraft for a stint at Google X to work on what would become Iyo. Iyo isn't the first X project to fly from Alphabet's nest, and it probably won't be the last.
Persons: , Google's, Jason Rugolo, Rugolo, Iyo, Lockheed Martin, Sergey Brin, Noah Kraft, Kraft, we're, X Organizations: Service, Business, Lockheed, Horizons Ventures, US, ARPA, Research Projects Agency, Energy, Google, Doppler Labs, Spotify, TED, Wolverine, BI
Remote workers are "blending it all together," in their wardrobes, Fortune reported. In recent years, athleisure brand Lululemon has spiked in popularity as more people seek comfort in their daily attire. "Gone are the days of two separate wardrobes or even three separate wardrobes," Maria Rugolo, director and industry analyst of fashion apparel at NPD, told Fortune. The change in work attire is evident in the TikTok trend of users showing their remote workwear. Such outfit choices have caused athleisure brands, like Lululemon, to explode in popularity.
The Children's Place goes full-on into grown-up wear
  + stars: | 2022-10-12 | by ( Parija Kavilanz | ) edition.cnn.com   time to read: +3 min
Recognizing that all-day “casual comfort” is now an acceptable sartorial standard, even for adults, kids’ clothing seller The Children’s Place is going full-on into grown-up wear. The retailer on Wednesday launched a new sleepwear and loungwear brand called PJ Place that specifically targets Millennials and Gen Zers. PJ Place products, priced at $10.95 to $69.95, include pajama sets, robes, thermal sets, graphic tees, socks and slippers for young adults and older shoppers. PJ PlaceTo that end, Markee said PJ Place aims to expand the company’s market share in the adult sleepwear and loungewear space overall. Going after the adult sleepwear and loungewear market is a smart move, said Maria Rugolo, apparel industry analyst with market research form NPD.
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