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Top related persons:
Eric Young - 2 Young - 2 Rob Wilk - 2 Panda - 1 Snapchat - 1 Nima Khajehnouri - 1 Khajehnouri - 1 Jerry Hunter - 1
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khays Americas Dallas
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Google - 2 Uber - 1 . Workers - 1 Greylock - 1 Microsoft - 1 Meta - 1 Twitter - 1 Microsoft Corp - 1

Search resuls for: "Rob Wilk"


7 mentions found


☆ Snap loses 'respected' monetization leader to Uber amid broader executive shakeup
  + stars: | 2023-06-20 | by ( Kali Hays | ) www.businessinsider.com   time to read: +4 min
He is now vice president of engineering at Uber. Panda reported to Nima Khajehnouri, Snap's vice president of engineering, who has been at the company since 2015. Snap, however, recently hired Eric Young as its new senior vice president of engineering, with Khajehnouri now reporting to him. He joined Greylock earlier this year after being at Snap also since 2015 as its senior vice president of product and growth. Along with Patrick Harris in a newly created role as Snap's senior vice president of partnerships, and David Sommer as head of verticals.
Persons: Panda, Snapchat, Nima Khajehnouri, Khajehnouri, Jerry Hunter, Eric Young, Young, Hunter, Jacob Andreou, Peter Sellis, Darshan Kantak, Rob Wilk, Patrick Harris, David Sommer, Kali Hays Organizations: Uber, Google, Reuters, . Workers, Greylock, Microsoft, Meta, Facebook, Twitter Locations: khays
☆ Snap hires new head of engineering from Google
  + stars: | 2023-06-05 | by ( Sheila Dang | ) www.reuters.com   time to read: +1 min
June 5 (Reuters) - Snap Inc (SNAP.N) said on Monday it hired a new senior vice president of engineering from Google, the latest in a string of new recruits to advance its advertising business. Eric Young, who was previously vice president of engineering for Alphabet Inc's (GOOGL.O) Google Cloud, will oversee the core infrastructure for Snap, which owns the popular photo messaging app Snapchat. While Snap has consistently expanded its audience for Snapchat, which now has 750 million monthly users, the company has struggled to generate revenue at the same pace. While at Google, Young worked on building the tech infrastructure for products like search, ads and YouTube. His appointment at Snap comes after the company hired Rob Wilk, former head of advertising at Microsoft Corp (MSFT.O), to become president of the Americas region, as well as another Google executive to lead revenue product.
Persons: Eric Young, Young, Rob Wilk, Sheila Dang, Matthew Lewis Organizations: Google, YouTube, Microsoft Corp, Thomson Locations: Americas, Dallas
☆ Snapchat's vision of the future has dystopian vibes
  + stars: | 2023-05-04 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Snap executives took the stage on Tuesday to pitch its social app to brands and ad agencies. The company said Snapchat was one of the last places for real and authentic relationships. But in highlighting one-way relationships with influencers and AI, its pitch felt dystopian. Snapchat is the one of the last places for "authentic" and "real" relationships, and therefore, a great place for brands to sell products, the company said. "We created a space for people to truly be themselves, and all along we've been building for a future that is grounded in reality."
☆ Snapchat just launched 'Creator Collab,' a new marketplace for top influencers to work with brands. Here's how it works.
  + stars: | 2023-05-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +2 min
Snapchat has introduced Collab Studio to help top influencers on the platform connect with brands. Snap is offering a new way for influencers to connect with brands to create sponsored content. Snapchat has become a creator favorite lately — its parent company Snap boasts of over 750 million monthly users on the app, most of whom open it almost 40 times a day. Snap's new Collab Studio offers brands the ability to work with four initial partners — Whalar, Beeline by Brat TV, Influential, and Studio71 — to produce video content. With thousands of creators on the platform, Collab Studio also helps companies identify the best talent for their campaigns, execute contracts, and track deliverables.
☆ Snap hires Google ad executive to help improve ad performance
  + stars: | 2023-04-12 | by ( Sheila Dang | ) www.reuters.com   time to read: +1 min
April 12 (Reuters) - Snap Inc (SNAP.N), owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. Darshan Kantak, who previously led product management for search ads at Alphabet Inc's (GOOGL.O) Google, joins Snap as senior vice president of revenue product. Snap is rebuilding its ad sales team after two key leaders left for Netflix Inc last year. Last month, Snap hired Rob Wilk, a longtime Microsoft ad executive, to lead ad sales in the Americas region. Kantak will lead the teams that develop ad formats and also focus on improving how to measure and optimize the effectiveness of Snapchat ads, the company said.
☆ How Microsoft can double its ad business to $20 billion
  + stars: | 2022-11-28 | by ( Jordan Parker Erb | ) www.businessinsider.com   time to read: +5 min
As the ad industry braces itself for what's sure to be a challenging 2023, we're taking a look at what Microsoft will need to do to achieve its ambitious goal of doubling its advertising business to $20 billion. Microsoft plans to grow its advertising business to $20 billion. In an interview with Insider, Microsoft Ads chief Rob Wilk shared plans to double the size of the company's ad business. Were Microsoft to reach $20 billion in ad revenue, it would overtake Chinese tech and media giant Tencent to become the sixth-largest digital ad seller worldwide, based on Insider Intelligence's estimates. Gyasi Calhoun, a front-end software engineer and developer at Twilio, said there's perks to the job, but that the industry can be stressful.
☆ Microsoft has laid down a plan to double the size of its advertising business to $20 billion
  + stars: | 2022-11-25 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Microsoft Advertising has ambitions to double the size of its ads business to $20 billion. Today, Wilk heads up Microsoft Advertising, a $10 billion business. Microsoft is now looking to double the size of its ads business, Wilk said, though he didn't offer a timeframe of when it might hit that target. If Microsoft Advertising were to grow into a $20 billion business, it would overtake Chinese tech giant Tencent. Gaming could become an important Microsoft Advertising assetGaming will become another key driver of Microsoft's advertising growth.
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