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Unpacking the Impact of a Brown Paper Bag
  + stars: | 2023-09-14 | by ( Hilary Reid | ) www.nytimes.com   time to read: +1 min
It has been rendered in chrome-plated resin as part of a sculpture of Andy Warhol by the artist Rob Pruitt. It is a shopping bag — the Big Brown Bag, from the department store Bloomingdale’s — which turns 50 this month. To celebrate, Bloomingdale’s has introduced the Big Brown Bazaar at its flagship store on 59th Street in Manhattan, which is filled with new merchandise inspired by the shopping bag, including a Big Brown pickleball paddle ($98), a Big Brown journal ($19.95) and a Polo Ralph Lauren sweatshirt ($188) that features a bear holding a Big Brown Bag. A commemorative version of the bag, with a golden “50” and rope handles, will also be offered to store customers through October. Introduced in 1973, the Big Brown Bag debuted amid a rebranding at Bloomingdale’s that began a year earlier under Marvin Traub, then the department store’s chief executive, as it celebrated a century in business.
Persons: , Andy Warhol, Rob Pruitt, Bloomingdale’s, Ralph Lauren sweatshirt, Brown, Marvin Traub Locations: Limoges, Manhattan
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