Channels like Dropout (14 million subscribers), The Try Guys (8 million subscribers), and Watcher (2.8 million subscribers) are launching subscription platforms through Vimeo's content-monetization service, Vimeo OTT.
"We are very proactively focused on the YouTube creator space," Bloom said.
Like Vimeo OTT, several tech startups are betting on creator-led subscription content, from Patreon to OnlyFans to Nebula.
Subscription business strategies that have worked for Vimeo OTT creatorsOnce a platform is created through Vimeo OTT, creators own the relationship with their fans.
Vimeo said its OTT creator content varies from the comedy genre to historical content to unscripted reality TV.
Persons:
—, OTT, Rich Bloom, Bloom, Vimeo OTT, It's
Organizations:
Service, Business, YouTube, British YouTube, Entertainment, Vimeo, Netflix, BI, Apple, Android, Samsung
Locations:
British, Patreon